...S w W11226 ESTIMATING DEMAND IN EMERGING MARKETS FOR KODAK EXPRESS David M. Currie and Ilan Alon wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2011, Richard Ivey School of Business Foundation Version: 2011-07-08 Anna Johnson gazed at the information she had accumulated on various countries and wondered how she could use it to estimate the demand for Kodak Express (KE) outlets. She had learned from the Kodak market research department that demand for KE outlets depended on household income. To support one Kodak Express outlet, one of the following was needed: one million households with annual incomes equal to or exceeding the equivalent of US$15,000, two million households earning the equivalent of between US$10,000 and US$14...
Words: 2855 - Pages: 12
...CASE ANALYSIS: Eastman Kodak Company Sara Seed March 2, 2006 BUSA 499: Strategic Management Pacific Lutheran University Dr. Pham Seed, 2 CASE ANALYSIS: Eastman Kodak Company Executive Summary The purpose of this report is to analyze the strategic position of Eastman Kodak Company (Kodak) and discern any sustainable competitive advantages held by the company. Beginning with a discussion of Kodak’s industry and commentary on the political, economic, social, and technological environment in which the company operates, the report then narrows to focus on Michael Porter’s Five Forces: barriers to entry, threat of suppliers, threat of buyers, threat of substitutes, and rivals. Once a thorough analysis of the industry and its environment is complete, it is necessary to detail Kodak’s value chain and identify resources and capabilities specific to the firm. Finally, these core competencies are subjected to a VRIO analysis to determine if they are valuable, rare, and not easily imitable. If the Kodak has the organization in place to utilize these resources and capabilities, they have a sustainable competitive advantage. The Company Kodak Company was founded in 1880 in Rochester, New York and engages in the imaging technology industry. The company operates in four segments: Digital and Film Imaging Systems, Health, Commercial Imaging, and Graphic Communications. For most of its history, Kodak focused on film technology and became a world leader in film and film...
Words: 4758 - Pages: 20
...EASTMAN KODAK[1] 1. The Beginning Eastman, a genius and high school dropout, invented a dry-plate process and established (1880) a factory at Rochester, N.Y., for making dry photographic plates. The Eastman Dry Plate Company became Eastman Kodak in 1892. George Eastman came up with the name Kodak himself, after experimenting with many names starting and ending in K, which he considered to be a “strong, incisive kind of letter”. Kodak is now a world renowned company, which ranks as a premier multinational corporation and one of the 25 largest companies in the United States. George Eastman was born in Waterville, New York on July 12, 1854 and moved with his family to Rochester, New York in 1859. He dropped out of school in 1868, at the death of his father. He was poor, but even as a young man, he took it upon himself to support his mother and two sisters, one of whom was severely handicapped. He began his business career as a 14-year old office boy in an insurance company and followed that with work as a clerk in a local bank at age 19. He studied accounting at night to be able to advance in his job. His passion for photography began with the purchase of his first camera in 1878. The invention of the dry-plate process took one year and many sleepless nights trying different formulas. According to his mother, sometimes he was too tired to undress and slept on the kitchen floor. In 1879 he filed first patent for a machine that coated dry photographic plates and founded...
Words: 3714 - Pages: 15
...171 a 1 Question 1 - Success of the BMW Group 1. Introduction The BMW Group was founded in 1917 and today is one of the leading. automobile and motorcycle manufacturers worldwide with a workforce of more than 100,000 associates in over 100 countries (BMW Group 2012). The company possesses three of the stron gest premium brands in the car industry, BMW. MINI and Rolls-Royce, as well as holding. a strong market position within the motorcycle sector (Innovation Leaders 2011). According to Linkedln (2012) the company aims to create profitable growth and returns that are above-average by focusing on the premium segment of the automobile market internationally. 2. Approptiate Measures for Success 2.1 Revenue and Profit According to the BMW animal report (2011), the company sold 1_668.982 automobiles and the overall revenue for the compan y was e68.8 billion at the end of the 2011 financial year, with the net profit standing at 64_9 billion, Furthermore the report shows that the 2011 fiscal year was the best in the history of the company, with sales volumes, revenues and profits reaching, new highs and exceeding annual targets set by the BMW Group. This is reinforced when comparing current profits to those before the worldwide economic recession; net profit in 2007 was E3,14 billion, meaning 2011 showed a 51_7% increase in profit from that year. This is a clear indication of the recent success of the BMW Group on a financial basis, as the company is outperforming their set...
Words: 3776 - Pages: 16
...KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program, Lubin School of Business, Pace University, New York. This case was written under the supervision of Warren J. Keegan, Professor of International Business and Marketing and Director of the Institute for Global Business Strategy, Lubin School of Business, Pace University, New York, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. ©2000 Dr. Warren J. Keegan. *The following case solely represents the opinion of the author and does not express the opinions of the Eastman Kodak Company of Fuji Photo Film U.S.A., Inc. ACKNOWLEDGMENTS This case study reexamines the competitive relationship of the two giants of the photographic and imaging industry: Eastman Kodak Company and the Fuji Photo Film Co., Ltd. It uses the 1990 case study of Dr. H. Donald Hopkins of Temple University, “Kodak vs. Fuji: A Case of Japanese-American Strategic Intervention” as a reference point and attempts to update and clarify this relationship at the beginning of the 21st century. In the nine years since the Hopkins’ case study was published, Kodak has seen some troubled times, yet recently seems to have stabilized. Simultaneously, Fuji continues to slowly gain more of Kodak’s still-dominant market share. The evolution of the industry has been exciting and dynamic...
Words: 6293 - Pages: 26
...While information technology outsourcing in general is not a new concept having been in existence in facilities management for several decades, global software outsourcing and global software development via offshore subsidiaries is a relatively more recent phenomenon becoming visible only in the early 1990s. The growth of interest in these arrangements is in part due to the pervasiveness, improved efficiency and reduction in cost of communications technologies. This is coupled with the pressure that North American and European companies are experiencing to look globally to meet their current software development manpower shortages. Companies such as Xerox and Kodak have internationally outsourced major pieces of their information systems operations and while such positive experiences are given prominence in the popular press, other not so-successful global software outsourcing experiences are often overlooked. One of the major reasons for the growth of global software development is because unlike material goods, digital information can be transported cheaply and easily. Software development tasks can be exported abroad for potentially increased access to advanced technological expertise and for reduction in costs. There are two major categories of global software outsourcing: “information systems related” and “information processing related” services. While the first category includes software development and maintenance activities, the second concerns the more routine data...
Words: 436 - Pages: 2
...COMPETITION COMMISSION OF INDIA A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE INTERNSHIP REPORT DECEMBER 2012 SUBMITTED BY: Kirti Dashora, IV Year, Gujarat National Law University (GNLU), Gandhinagar A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE ACKNOWLEDGEMENTS The successful completion of this project could not have been completed without the valuable guidance and insights of many people. I would like to thank Mr. Yogender Chaudhary, Adviser (Law) for guiding me throughout my internship period. I would also like to thank Ms. Bhawna Gulati, Deputy Director (Law) for providing me helpful suggestions regarding the project. I also thank all the officers in the Commission who provided knowledge of the working of the Commission during the rotation exercise. The library staff also provided help whenever it was required. Page 2 A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE TABLE OF CONTENTS ABSTRACT…………………………………………………………………………………5 OVERVIEW OF THE REAL ESTATE SECTOR IN INDIA…………………………..….6 Regulation of the Sector………………………………………………………..……7 The Real Estate (Regulation and Development) Bill, 2011………………………....7 ABUSE OF DOMINANCE IN THE REAL ESTATE SECTOR……………………..……9 Relevant Market…………………………………………………………………..…9 Assessment of dominance………………………………………………………..….9 Abuse of dominance……………………………………………………………...
Words: 10071 - Pages: 41
...Polaroid Corporation FOUNDED: 1932 Contact Information: HEADQUARTERS: 549 Technology Sq. Cambridge, MA 02139 PHONE: (617)386-2000 FAX: (617)386-3924 TOLL FREE: (800)343-5000 URL: http://www.polaroid.com OVERVIEW Polaroid Corporation, the world's leader in the technology of instant imaging, sells more than 5 million cameras each year. Well-known the world over for its cameras that produce photos in seconds, Polaroid also is involved in the production of a wide range of related products including film, photography supplies such as filters and lenses, and professional imaging products. Long a manufacturer of sunglasses, the company in 1998 created a new subsidiary, Polaroid Eyewear, and named Dean Butler, the founder of Lens Crafters, to lead it. In 1948 Polaroid introduced the world's first instant camera, the Model 95 Land camera, marking a landmark moment in the history of photography. In the late 1990s, having sold nearly 170 million cameras, Polaroid was in the midst of a new revolution, both within the company and in the field of imaging. The company was remaking itself and adapting to the changes made possible by new digital technologies. Polaroid continued to extend its reach far beyond the borders of the United States, selling its products in hundreds of countries and manufacturing at foreign production facilities in Mexico, the Netherlands, and the United Kingdom. Between 1995 and 1997, the company's sales of cameras rose 15 percent in Europe, while sales...
Words: 2997 - Pages: 12
...Digital cameras operate by taking a picture or video by digitally recording the images, without the use of film or production of negatives. Digital cameras show the image on a display screen imbedded in the camera immediately after the picture was taken. The recorded images are stored on a memory card that often allows for much more data storage than a roll of film. Digital cameras can be connected to computers to download the images, and sending the images out for development is not necessary in order to immediately view the pictures. While originally digital cameras were simply intended to be an innovative way to capture images as opposed to cameras that utilized film, their purpose has come to exceed imitation. Digital cameras have become a visual communication medium, as the images captured with them can be downloaded, edited and enhanced, printed at home or sent to a studio, used for a presentation, or to share with others via the internet, all within a matter of moments. Demand in this industry continues to grow, and is driven by individual consumers, as well as commercial businesses. This growth can be attributed to three specific sectors: digital cameras that are tethered for both home and desk communication, digital cameras overriding the functionality of standard cameras, and digital cameras for use in applications for which film cannot effective operate. Several other industries require photographic services that cannot always be accomplished with film cameras, such...
Words: 1810 - Pages: 8
...Exam cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester, New York. With the slogan ‘you press the button, we do the rest,’ Kodak gave consumers the first simple camera in 1888, making a cumbersome and complicated process easy to use and readily accessible. A major multinational organisation, Kodak was listed on the New York Stock Exchange and became a powerhouse in the photography industry. The company led the way as an innovator, launching a large range of new products and processes to make photography simpler, more useful and more enjoyable. With the rapid growth of digital photography, competition against its product and being slow to embrace the move to digital technology Kodak has fallen on hard times. In January 2012, Kodak and its US subsidiaries filed voluntary petitions for Chapter 11 business reorganisation1 in the US Bankruptcy Court for the Southern District of New York. A company spokesperson said the aim of the business reorganisation was to enable Kodak to bolster liquidity, sell off nonstrategic intellectual property, and enable the company to focus on the most valuable business lines. The process will allow Kodak to continue normal business operations while it attempts to emerge a profitable and sustainable enterprise2...
Words: 10653 - Pages: 43
...cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester, New York. With the slogan ‘you press the button, we do the rest,’ Kodak gave consumers the first simple camera in 1888, making a cumbersome and complicated process easy to use and readily accessible. A major multinational organisation, Kodak was listed on the New York Stock Exchange and became a powerhouse in the photography industry. The company led the way as an innovator, launching a large range of new products and processes to make photography simpler, more useful and more enjoyable. With the rapid growth of digital photography, competition against its product and being slow to embrace the move to digital technology Kodak has fallen on hard times. In January 2012, Kodak and its US subsidiaries filed voluntary petitions for Chapter 11 business reorganisation1 in the US Bankruptcy Court for the Southern District of New York. A company spokesperson said the aim of the business reorganisation was to enable Kodak to bolster liquidity, sell off nonstrategic intellectual property, and enable the company to focus on the most valuable business lines. The process will allow Kodak to continue normal business operations while it attempts to emerge a profitable and sustainable enterprise2. Kodak: Snapshot...
Words: 10728 - Pages: 43
...Thomas Edison started the Motion pictures patent company, which also called the Edison trust. It was basically a combination of group of film companies which were Lubin, Vitagraph, Edison, etc. Edison trust also included the largest distribution company of that time which was owned by George Kleine and the top film stock supplier, Eastman Kodak. This company was created to monopolise the film industry. To break this monopoly, some filmmakers in 1908 started an independent film movement. These filmmakers believed that the Edison trust were trying to control the art form of filmmaking and wanted to preserve artistic side of filmmaking. It can be said that Edison through his company started the first Oligopoly in the film industry because he owned most of the film equipment’s patents such as projectors, camera and film stock. Filmmakers who used their own cameras and projectors because of budget constraints where prone to lawsuits from Edison. Despite of Edison’s negative attitude towards small filmmakers, an independent cinema movement began to save the artistic element of filmmaking. To stay away from lawsuits, independent filmmakers moved to southern California to continue their work. California in the early 1900’s provided perfect terrain such as the ocean, hills, desert and also great weather to shoot all year round. But the most important factor for Hollywood to lure these independent filmmakers was its district court supported them against Edison trust lawsuits. Many filmmakers...
Words: 1021 - Pages: 5
...Eastman Kodak Company 2010 Annual Report on Form 10-K and Notice of 2011 Annual Meeting and Proxy Statement SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K X Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the year ended December 31, 2010 or Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from Commission File Number 1-87 to EASTMAN KODAK COMPANY (Exact name of registrant as specified in its charter) NEW JERSEY (State of incorporation) 343 STATE STREET, ROCHESTER, NEW YORK (Address of principal executive offices) Registrant’s telephone number, including area code: __________________________ Securities registered pursuant to Section 12(b) of the Act: Title of each Class Common Stock, $2.50 par value Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes [X] No [ ] Name of each exchange on which registered New York Stock Exchange 16-0417150 (IRS Employer Identification No.) 14650 (Zip Code) 585-724-4000 Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes [ ] No [X] Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding...
Words: 115418 - Pages: 462
...Project Management Casebook Project Management Casebook David I. Cleland, Karen M. Bursic, Richard Puerzer, and A. Yaroslav Vlasak Library of Congress Cataloging-in-PublicationData Project management casebook /edited by David I. Cleland ... [et al.]. P. cm. Includes bibliographical references. ISBN: 1-880410-45-1 (pbk.) 1. Industrial project management--Case studies. I. Cleland, David I. HD69.P75P728 1997 658.4'04--dc21 97-3116 CIP l Copyright O 1998 by the Project Management Institute. Al rights resewed. Printed in the United States of America. No part of this work may be reproduced or transmitted in any form or by any means, electronic, manual, photocopying, recording, or by any information storage and retrieval system, without prior written permission of the publisher. Book Team Editor-in-Chief: James S. Pennypacker Book Designer: Michelle Owen Copyeditor: Toni D. Knott Copyeditor: Amy Goretsb Copyeditor: Mark S.Parker Cover design by: James S. Pennypacker and Dewey Messer Production Coordinator: Mark S. Parker Acquisitions Editor: Bobby R. Hensley PMI books are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please write to the Business Manager, PMI Publishing Division, 40 Colonial Square, Sylva, NC 28779. Or contact your local bookstore. The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization...
Words: 13734 - Pages: 55
...Confirming Pages CONTENTS PREFACE xv PART 1 CHAPTER 1 GLOBAL MARKETING ENVIRONMENTS 1 Understanding Global Markets and Marketing 2 markets are becoming global 2 globalization: the world is becoming smaller 3 globalization and global marketing 4 Globalization: Opportunity or Threat? The Global Marketing Approach 6 6 global marketing and global markets 7 the cage distance framework 7 domestic and global marketing compared 8 Geographic or Spatial Distance 10 Psychic/Cultural Distance 12 The EPRG Framework 13 Developing Global Marketing Strategy 14 The Standardization versus Localization–Adaptation School 14 Levitt and the Globalization of Marketing 16 Standardization versus Mass Customization 17 Managing the Firm’s Value Chain 18 Global Value Chain Configuration 19 Integrating the Firm’s Competitive Strategy 20 Global Competition 20 a global marketing management framework Global Marketing Performance 22 Global Vision—The World Is My Oyster CASE 1-1 CASE 1-2 CHAPTER 2 21 23 A Tortuous Road Ahead for Proton of Malaysia 26 Dabur—Developing Values in an Emerging Economy Through Value Chain and Product Line 31 Assessing the Global Marketing Environment—The Global Economy and Technology 36 the global economy 37 Economic Growth and World Trade 37 Who Are the United States’ Major Customers? 38 High Tech Products Lead World Trade 40 Characteristics of High Technology Markets 42 Technology and Global...
Words: 1893 - Pages: 8