AMERICAN COLLEGE OF COMMERCE AND TECHNOLOGY
BUS-530
SUBMITTED BY: RAKESH KOLLABATHULA
Id no:- 109-15-2113
Chapter Three
SUBMITTED TO: NELSON SARIN
DATE: 4/23/2016

Introduction about concepts and constructs:-
We invent concepts to help us to think about and communicate abstractions. We also use higher-level concepts – constructs – for specialized scientific explanatory purposes that are not directly observable. Concepts, constructs and variables may be defined descriptively or operationally. Operational definitions, which are essential in research, must specify adequately the empirical information needed and state how it will be collected. In addition, they must have the proper scope or ‘fit’ for the research problem at hand
About why female sales representatives have lower customer defections than do our male sales representatives:

From my point of view a concept/construct that I use to study this phenomenon of the female sales representatives having lower customer defections would be the agreed-upon phenomena such as beauty. The reason for this is that males can tend to want to speak to females more than they would males. If the females are good looking, they could possibly have an easier time making sales with men. This concept could be related to explanatory process because the female sales representatives have lower customer defections and are doing better. The female representatives are not losing as many sales as the male representatives are.

For example, We can find lot of female employees are hired for voice calling processes in multi-national companies and other companies the only reason behind this is most of the people in this world shows more interest towards females and more over females voice is sweet to here.

Hypothesis :-

A hypothesis describes the relationships between or among variables. A good hypothesis is one that can explain what it claims to explain, is testable, and has greater range, probability and simplicity than its rivals.
In an explanatory hypotheses, there is an implication that the existence of or a change in one variable causes or leads to a change in other variable. The causal variable is typically called the independent variable (IV) and the other the dependent variable (DV). Cause means roughly to “help make happen.” So the IV need not be the sole reason for the existence of or change in the DV. In this type of scenario, the independent variable is the female sales representative and the dependent variable is the lower customer defections.
Conclusion:-
According to DPE Research Department, In December 2014, there were over 73 million working women in the U.S. While women were just under half of the general workforce (47 percent), they represented a majority of those in professional and technical occupations (51 percent). The proportion of women to men in the workforce changed dramatically from only a generation ago. While a larger proportion of women are entering the workforce, uneven representation across occupations and industries persists. In 2013, women were less than 40 percent of those in management occupations. Within the numerous professional and technical occupations, women are disproportionately represented, with high concentrations in some occupations and far below average in others.

References:-

1) Murray Levine, ‘Investigative reporting as a research method: analysis of Bernstein and Woodward’s All the President’s Men’, American Psychologist
2) http://dpeaflcio.org/professionals/professionals-in-the-workplace/women-in-the-professional-and-technical-labor-force/