...The Kollection: From Music Hobby to Startup and Beyond 1. How did Lovin come to recognize the opportunity for his young venture? Of the three types of start-ups mentioned in Chapter 3, which one does The Kollection fit into? What was the source of this opportunity? Lovin saw an opportunity in the market to share music “mashup”. There were already many different online music blogs, but they really lacked design and speed. He saw the opportunity to create a well-organized, visually appealing, and efficient website. The advantage that Lovin had on the other online music blogs was that he had web design experience. Unlike the blogs that were run by other high school or college students, he knew how to improve search results and increase traffic. The Kollection fit into the “new benefit” start-up. The idea of the business wasn’t really new, but he offered a better version of what was previously offered. Since online music was really just starting to expand, he jumped on the opportunity to be part of it. However, unlike his competitors, he delivered it in a well designed and well organized way. There were a few sources that really contributed to why The Kollection was better than other online blogs: the website benefited from Lovin’s web design experience, the free and fast downloading was available through Soundcloud, and the collection of music articles that was available from the authors working for Lovin. 2. Complete a SWOT analysis for The Kollection...
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...Riyadah gazed out of her bedroom window of her grand mother's little two-bedroom house and sighed as she closed her journal after penning a brief entry. Riyadah was a simple and pretty easy going young lady. She got her subtle ways from her grandmother Lisa Evens who'd spent most of her impressionable years with. As the aroma of fried bologna entered her old bedroom, she smiled at all the memories of her grandmother's fried bologna sandwiches. When she was younger and would visit or spend time with Grandma Lisa, bologna would be the only thing that she would eat. It would be her first request as soon as she walked through the front door, and Grandma Lisa would give it to her by the pounds. She would feed her bologna so much that her father would go and take it out of the fridge when he would drop her off. The vivid memory brought a smile to her lips. She sat up on the old twin bed and looked around at the pictures of her when she was a little girl that her grandmother kept up. The old home had so many memories. Riyadah was a full time employee of the Philadelphia Freedom School and she was also a part time student at Community College in her second year, on her way to Temple University through a dual enrollment program. She had her own apartment with a guy she dated since high school, but a terrible fallout over infidelity issues abut a week prior had brought her back to her grandmother's house to figure things out. Riyadah was always a deep thinker. Her ability to process...
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...& Recommendations 40 References 46 Appendix 49 List of Illustrations Figures Page Figure 1.0: Sears Brands 5 Figure 2.0: Respondent’s Gender 21 Figure 3.0: Past Six Months Mall Visits 22 Figure 4.0: Clothing Stores 23 Figure 5.0: Percent of Respondents that Purchased Fitness Equipment in the Past Two Years 24 Figure 6.0: Fitness Equipment Purchase Location 24 Figure 7.0: Most Popular Sears Brands 28 Figure 8.0: Incentives to Increase the Probability of Entering a Store 30 Figure 9.0: Social Media 31 Figure 10.0: Facebook Presence 32 Figure 11.0: Gender vs. Mall Visits 35 Tables Page Table 1.0: Respondent’s Age 22 Table 2.0: The Appeal of the Kardashian Kollection to Females 23 Table 3.0: Perception of Sears 25 Table 4.0: Cause Marketing Practices 29 Table 5.0: Mall Visits vs. Store Location 33 Table 6.0: Price vs. Trendiness 34 Table 7.0: The Relationship between Perception of Service and Age 36 Executive Summary Objectives This study was an investigation of college students’ perceptions of Sears Department Stores. These included specific aspects that improved consumers perceptions of Sears, and what didn’t. These were also used to...
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...ASSIGNMENT #2 (CHAPTER 6) READ THE CHAPTER THOROUGHLY BEFORE ANSWERING THE QUESTIONS. PROVIDE ADEQUTE EXPLANATIONS TO YOUR ANSWERS. ANSWERS SHOULD NOT BE COPIED FROM ANOTHER SOURCE. PART I Explain Key terms of page 166 with proper explanations. PART II Select the correct answer (You can high light) 1. A business plan is best described as a a. | crystal ball picture. | b. | money plan. | c. | contingency plan. | d. | game plan. | 2. The primary outside users of business plans are a. | employees. | b. | investors and lenders. | c. | customers. | d. | government agencies. | 3. Which group would be the most interested in a business plan for a new venture? a. | Customers | b. | Lenders | c. | Supervisors | d. | The Internal Revenue Service | 4. Jill is writing a business plan for a small home based operation. If well written, the business plan will assist her in determining if a. | the business aligns with personal goals. | b. | an investor would be a perfect fit for the proposed company. | c. | suppliers can be found for the operation. | d. | outsiders can be made into insiders. | 5. The document that assists an entrepreneur and the management team focus on important issues and activities is a. | the organization chart. | b. | the budget. | c. | the sales analysis. | d. | the business plan. | 6. A business plan a. | is best for telling insiders about the company. | b. | is more important...
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...Background In 1989, Sebastian Spering Kresge opened Kmart, a five-and-dime store in Detroit. The low prices appealed to shoppers and he was able to open 85 more stores in 1912. By 1927, the Kresge Company started opening locations that sold items for $1 or less. Ten years later, he opened a store in a shopping center in Kansas City, Missouri (Sears Holdings, History). In 1968, Kmart begin to air television commercials to entice shoppers to the stores. Harry B. Cunningham became president in 1959, and developed a new strategy for the organization. While Cunningham was president, Kmart opened their first discount department store in 1962 in Garden City, Michigan; that same year seventeen more stores were opened. In 1976, Kmart made history by opening 271 stores in one year. In 1977, the company changed its name to Kmart Corporation. In order to fully focus on discount merchandising, Kmart sold the remaining Kresge stores (Sears Holdings, History). In 1990, Kmart took on a new logo and a new plan. As part of the plan, Kmart opened the first Kmart Supercenter in Medina, Ohio in 1991. Kmart was totally redesigned in 1996 and became known as Big Kmart. In 1999, Kmart launched a Internet presence, BlueLight.com; it offered free internet services (Sears Holdings, History). In 2002, the company filed Chapter 11 in the US Bankruptcy Court. Julian Day was promoted to CEO in January of 2003. Under his leadership, the company emerged from the Chapter 11 reorganization process (Sears...
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...Merybeth Quiros Module Lecturer: Peter Bell International Business Planning & Marketing MNM41 A Business Strategy Review and a Marketing Review of Sears 1st submission Date Due in: April 19, 2012 Number of pages: 23 Word count :3,281 Table of Contents sEARS bUSINESS STRATEGY REVIEW i Executive Summary 2-3 introduction brief history and background of sears 4 mission & obJECTIVES II evaluation of sears existing mission and objectives 5-6 External analysis IIi Competitors 7 PEST 8-9 Five forces Analysis 10-11 Opportunities & Threats 11 InternaL aNALYSIS iV Strenghts & Weaknesses 12 Financial ratios analysis 13-14 Past and current strategies 15 Sears current strategic position v Sears current strategy Balance Scorecard 16-17 Porter’s Generic strategies 17 rEcommendations vi Objectives and strategic actions 19-21 Evaluation 22- 23 Conclusion 24-26 Bibliography Executive Summary Sears, once the leader of the retail industry, is now facing financial troubles and is relegated to the 10th position in the market (Store org, 2011). Even after the merger with K-Mart, the retail conditions have not seemed to improved, but in fact, Sears Holding’s financial reports continued...
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