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Kony 2012

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Kony 2012: Critical Analysis I heard about the Kony 2012 video the day after it came out through a game I was playing online. It was all over Facebook and 40% of the people that was using Twitter were talking about Kony. The time I viewed the video, it had already gotten 20 million views and after 2 days it had gotten over 50 million views. It’s extremely surprising that a video would become so popular in just a day or so. People are nonstop talking about the issue and it’s still going viral all around the web. The age demographic of the people that are passionate about this are definitely the teenagers because they are more connected through the internet so through them it easy to spread the message. The video itself was a huge factor in order to the message across because of its content, the purpose, the format of the video, and the audience. The main objective of the video was the content, to tell people about the LRA leader Joseph Kony and his criminal activities. The purpose, format and the audience played a huge role in making the video viral. The format of the video was very emotional and dramatic, which makes the audience to keep watching. Their way to get the message across through to the audience was extremely successful. The audience became really emotional through the video that they had to let other people know about it. So it started to go viral in Facebook and twitter. It was all over the internet, such as YouTube, Vimeo, Mega upload, kony2012.com, invisiblechildren.com, and many video downloading websites such as rapid share, media fire, direct download etc. The video and the movement were also promoted through CNN by interviewing the co-founder and the chief executive of the Invisible Children Inc. The invisible children Inc. made a great deal of money through the movement and donations. They made $13,765,177 and through expenses they spent $8,894,630. But only about 33% of the revenue is going to Africa to help the children. The other 67% is used for movement expenses, the video making etc. Many people are criticizing the movement because of this factor and it’s mentioned on numerous websites. Some even say that Kony has been inactive since 2006 and nobody knows if he is alive. Few also note that the video is outdated because it was taken when the co-founders were in Africa. But on the other hand, lots of people praise the movement and support it all out. There are lots of supporters for this movement and still growing.

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