1.0 Executive Summary
Koozy Footwear is an established aftermarket inline ladies footwear manufacturer. An innovation to the fashion world, Koozy Footwear is bringing to you the “Wedge Sandal with removable Heels”, a product that is intended for ladies who love comfort in fashion. In this advancement, removable heels will truly give ladies the opportunity of ease and comfort of wearing a two-way sandal in any way they adore. Although there are several major manufacturers of footwear themselves, innovations providing a more comfortable feeling to ladies who are using it have not been given a big part of concern. This gives Koozy Footwear a surprising opportunity for entering the market. Ever since, fashion is long been a fad. Most of the people, majority of females, are fond of being updated with the ever changing trends in the fashion world, of which one is the footwear. Koozy Footwear will work to cultivate this market and develop the new ideas in producing innovated sandals. Koozy Footwear aims to thrive hastily in penetrating the market with a solid business model, long-term development and vigorous management team that would execute this inevitable opportunity. Koozy Footwear will provide the ladies with not just the best quality products but also complete. Koozy Footwear will sell its product through online markets to achieve a higher margin and be able to maintain a close customer relationships, which forms a great part in creating a true market demand. By the end of the year, Koozy Footwear will start putting up a small footwear shop at malls that will make the trendy innovated wedge sandals with removable heels within reach to every lady. 2.0 Situation Analysis
Koozy Footwear is starting to penetrate the market in its first year of operations. The product’s marketing is the key to open-up product awareness to the customers, specifically the ladies.