...Internationalization of Koyo Jeans from Hong Kong 19/2/2016 A. Issue Identification Since 2002, Cheung started up the Koyo brand and strived to enhance its brand image. His objective is to make Koyo become an international brand. We consider two issues in Cheung’s development strategy: 1. How does Koyo enter to the Chinese market? 2. How to balance Cheung’s own satisfaction and the profit of the company? Cheung considered to concern more on the Chinese market. He could choose either to franchise or to own its proprietaries directly. Franchising helps to access to the market easily. More information and know-how can be acquired to solve the problems. Direct investment requires more capital and contains more risks but the company can obtain market responses and full control. Koyo William as a high-end fashion brand, the cities he chose to expend to will influence the sales and the brand image. The custom, geographical location, prosperity and climate of the areas should be considered. Cheung is certainly successful as a local Hong Kong designer. Cheung has actively spent a lot on enhancing brand image and renovating the stores. As a result, the market has expanded to China and Europe in just a decade. To expand to the business Cheung requires a large amount of capital. We inferred that most reserves of the Koyo companies have used on expansion and it can be very risky. B. Problem Analysis 1. Branding Apparently, the general branding of Koyo Jeans is working quite...
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...company is experiencing losses and is continuing to under-perform in the denim jean market. •The firm faces the general problem of a dominant firm losing market share when more firms enter the market. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background - History •The company was founded by Levi Strauss in 1853 primarily selling wholesale dry goods. The company was founded in San Francisco, California. •A tailor named Jacob Davis thought of an idea to use copper rivets to reinforce the points of strain on pants. •Davis and Strauss purchased the patent of the idea of using copper rivets in clothing on May 20, 1873. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background - Company Growth •The innovation of the rivets in the jeans differentiated Levi’s jeans from others because of its increased durability. •Over the years, Levi’s jeans have become more popular, initially due to its durability. Jean products expanded, targeting different consumers. •Levi Strauss & Co. eventually captures most of the denim jean market, becomes the largest manufacturer of jeans, and profits reach $1 billion by 1974. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background - Time Line •1853: Levi Strauss begins selling dry goods in San Francisco. •1873: Levi Strauss & Co. patent riveted jeans and begin selling them. •1912: Koveralls, denim playsuit for children, is first...
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...Levi’s Personal Pair Proposal The case talks about Levi Strauss and Co, a privately held American clothing company known worldwide for its Levi’s brand of denim jeans. Levi’s was approached with a new concept called the Personal Pair. Custom Clothing Technology Corporation had offered Levi Strauss a joint venture proposal that would combine the Levi’s core products with emerging technologies of mass customization. CCTC’s plan was to make special customized jeans that would fit to meet each customer’s unique needs and taste. The problem is that Levi was not sure if they should accept the proposal or not. I analyzed the case by looking at the pros and the cons of the personal pair concept. I though one of the biggest cons of the program was the wait time. A person would first have to come in to get their sizes taken and than would have to wait an additional 3 weeks to get their product. Another con was that Levi would not carry any finished products, which meant that if someone wanted to buy a pair of jeans at the store they would not be able to purchase them and instead would have to pay a higher price to wait 3 weeks for their jeans. I would say that they should reject the proposal because the cons outweigh the pros. The new technology would increase the price of their product by adding another $15 to a pair of jeans, which would be a huge disadvantage for Levi. Levi was already struggling in the lower and upper ends of the apparel market and adding another $15 to their product...
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...Klein, middle vertically integrated retailers like Gap or American Eagles, and on the bottom, private-label brands like Wal-Mart and Target. Levi's had sold to Wal-Mart through a value brand called Brittania in the 80's and the 90s, but that came to an end in 1994 over a dispute in Canada about Levi's Orange Tab jeans. After that, sales dwindled for Brittania, and Levi's sold Brittania to VF Corp. In 2002, however, Levi's was thinking about offering a new value brand for Wal-Mart. It was not that easy of a decision though. They had to think of a way to keep the existing customers in the other channels and not lessen the brand's perceived quality overall. Overall, the apparel market had been growing steadily since 1998 until 2001, when it dropped 5.7% in dollars from the year before. The total jeans sales accounted for approximately 7% of the total $166 billion made in 2001 with 569 million pairs sold. Experts in the apparel industry forecasted an interesting year for sales in 2002, stating that most categories of apparel were going to level out or even decrease. Jeans were just one of the different categories of pants along with casual pants and dress pants, and jeans had dominated the category until the 1990's when sales had tapered off when consumers migrated over to khakis, cargo pants, and other types of pants....
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...& Co is an American clothing company. It was started in the year 1853. Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore. The company employs a staff of approximately 10,500 people worldwide. The core Levi's was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion. From the early 1960s through the mid-1970s, Levi Strauss experienced significant growth in its business as the more casual look of the 1960s and 1970s ushered in the "blue jeans craze" and served as a catalyst for the brand. Levi's, under the leadership of Walter Haas Jr., Peter Haas, Ed Combs, and Mel Bacharach, expanded the firm's clothing line by adding new fashions and models, including stone-washed jeans through the acquisition of Great Western Garment Co. a Canadian clothing manufacturer, and introducing Permanent Press trousers under the Sta-prest name. The company experienced rapid expansion of its manufacturing capacity from 16 plants to more than 63 plants in the United States from 1964 to 1974 and 25 overseas. They used of "pay for performance" manufacturing at the...
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...Writing Sample #1: Fact Sheet J. Crew’s Sister Store; Madewell is your one stop shop for your everyday look. J. Crew’s Sister Store; Madewell is your one stop shop for your everyday look. Contact information: Madewell Customer Relations One Ivy Crescent Lynchburg, VA 24513-1001 Phone: (866) 544 – 1937 Fax: (434) 385 – 5754 Email: contactus@madewell.com Overview: In 2006, we introduced Madewell, a modern-day interpretation of an American denim label founded in 1937. In addition to Madewell's brick-and-mortar stores, madewell.com (launched in 2010) is a strong sales driver. Madewell has also been making a further play in the digital space with a robust social media presence. Mission: Madewell continues to bring the same original integrity to everything it makes today, including a wide range of effortlessly cool pieces to pair with denim. Step inside any Madewell store across the country and you'll notice a friendly general-store vibe and antique décor that naturally reflect the authenticity and timelessness of the clothing. * What is Madewell? * Madewell is an American company that is a sister store to the beloved J. Crew. * What is their overall goal? * Madewell wants its consumers to invest in the denim quality that they deserve. * Who is their target market? * Madewell’s target market, are women from the ages of 18 to 25 years old. * What is the look and style that Madewell offers its customers? * Classic and...
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...Grand Jean is a company which has been in business for many years and manufactures various types of jeans. It is one of the largest clothing manufacturers in the world with dominant product – blue denim jeans. The demand for firm’s product over the years has been stable due to reasonable price and good quality. Grand Jean uses an outsourcing strategy in production by contracting with independent manufacturers to expand supply to match growing global demand. At corporate level, Grand Jean Company is a single industry firm, whose main goal as the whole is to maintain its leadership in the market as a manufacturer of jeans and also is to increase firm’s profitability and growth. The goals of the company are different from the company’s marketing organization goals and the company’s 25 managers of manufacturing plants goals. The reason so, is because the marketing department is treated as a “Revenue Centers”, while the firm’s 25 plants are treated as “Expense Centers”. The goals of “Revenue Center” are to sell manufactured goods and to maximize revenue. Furthermore, marketing department is responsible for making product demand forecasts which are used to set sales unit and sales dollar targets. Whereas, the goals of “Expense Centers”, manufacturing plant, are to meet the budget, achieve cost efficiency, achieve good product quality, and reach the quota that is assigned to each plant. In Grand Jean’s case, the “Expense Centers” would be considered as an Engineered Expense Centers...
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...Religion Brand Jeans: Will Going Private Regain Its Congregation? 1. Is the premium jeans industry an attractive market? Develop an understanding of the industry structure and market dynamics. 2. Does True Religion enjoy a competitive advantage in the segment? If so, is its advantage sustainable? Discuss the sources of competitive advantage and use the VRIO framework to evaluate True Religion and its major competitors. The top 5 firms in the segment hold an estimated 62%-65% market share - making it a relatively concentrated industry. Most premium jeans makers target young "fashionistas", but a few lines such as Seven For All Mankind and Citizens of Humanity market products that appeal to a wider age group. Seven also makes jeans for plus size women, while True Religion focuses on the very thin, very young woman. When applying the VRIO framework, True Religion does not hold a strong competitive advantage and its greatest resource is not trendsetting. There is nothing True Religion can do from keeping competitors neutralized or from entering the market, and the strongest competitive advantage True Religion has is its brand name. True Religion Brand is a design-based jeans brand. The company designs, manufactures, and markets different products such as jeans, jackets, t-shirts, pants, and hats. Even as demand for basic five-pocket denim jeans suffered from the shift in consumer preferences in casual wear in the late 1990s, demand for women’s fashion jeans grew. According...
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...Chamberlain College of Nursing Socioautobiography Professor Adam Rafpolajd 4 October 2015 I grow up with value of being independent woman, and hard work. I came from a lower middle-class family due to my mother widowed working single mother of three children. In my family, gender didn’t affect much of my upbringing. Growing up with three problems and mother who worked 2 jobs; I didn’t really know what it meant to be what society perceived a little girl should act or dress. I wore most of my two older brothers hand me downs, my wardrobe consisted of white, blue and black oversized t-shirts and baggy blue jeans. The social norm for girls in middle school was to play with dolls, jump rope and/or discuss their latest celebrity boy crush. After school, I would hang out at my uncle’s mechanic shop where I would help fix tires, change the oil and tune-ups for cars and motorcycles. Now looking back at my childhood, I realized I wasn’t like most girls at that age. I fell in love with fixing motorcycles, by the age of 16 I could fix a carburetor and spark plugs in a motorcycle. (TCO 3, TCO 4 and TCO 6). My uncle sold his shop and because he was friends with the new owner; I was able to get my first job as a Lube Tech at 18. I truly believed that I could do anything a man could do, and deserved to be treated equally. With this in mind, I dedicated myself to being the best and hard-working employee. I received a lot of...
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...men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. 2) For convenient return processing on most orders, your packing slip will include a pre-paid, pre-addressed label for your return package. When you use the pre-paid shipping label to mail to Levi’s your return, Levi’s will deduct $7.00 from your order refund. 3) Levi Strauss had the canvas made into waist overalls. Miners liked the pants, but complained that they tended to chafe. Levi Strauss substituted a twilled cotton cloth from France called "serge de Nimes." The fabric later became known as denim and the pants were nicknamed blue jeans. The company has its corporate headquarters at Levi's Plaza in San Francisco. 4) Levi’s jeans have different colors for every model, so the Levi’s 559 Relaxed Straight is available in different styles like Rebuilt Dark Indigo and Eagle Eye. 5) To wear the Levi’s 559, you must pull the jeans up, raise the zipper, and button up the belt line. Levi Strauss & Co. has always made durable jeans that usually last more than 10 years, so the product has a long life. 6) It is recommended that the Levi’s 559 be kept away from major grass stains and attempting to break the denim in the knee area should also be avoided. 7) The Levi’s 559 Relaxed Straight Jeans are available at $44 which is cheaper and much...
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...SPCH 1311 – Introduction to Speech Communication Self-Presentation Audit Name: ___________k. Johnson________________________________ Section: ___________ INSTRUCTIONS: After reading Chapter 4 – Communicating through Non-Verbal Behaviors answer the questions listed below. You must submit your answers (red font, highlighted yellow, and indented) under the questions, and keep this worksheet format. Papers not in this format will not be accepted. All papers must be typed. Uploaded handwritten papers will not be accepted. Be specific in all responses, fully explain your answers and use the terms associated with the concepts. If you have any questions, ask before the due date. Papers are to submitted as attachments in the Self-Presentation Audit Drop box by 11:30pm Tuesday February 25, 2014 Points: 20 Self-Presentation Audit 1.Body type a. What is your body type? Example – Endomorphs endomorphs b. How does your body type affect your communication with others? I my opinion I think that when people look at me think wonder if I am capable of doing the job or if I can do a lot of walking there’s no doubt in their minds that I have great customer service and communication skills it just the physical part that affects my communication c. Given your body type, are you in “good shape”? No, I am not I am overweight and need to lose a few pounds for health reasons. But I have been eating right and trying to get my physical appearance together. ...
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...Business studies project Marketing management (JEANS) Delhi public school! Acknowledgement I would like to thank my thank my business studies teacher Mrs. Sopilla Nile for helping me out with my selection for the project. She also helped me with ideas and concepts for the project. My parents who encouraged me and helped finding the details and providing me with contacts and helping me with the field reports. My friend, ishwari who gave me ideas for my product and would discuss and solve my problem anytime. Introduction Jeans are trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers called "blue jeans" and invented by Jacob Davis and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers, especially members of the greaser subculture. Jeans were first designed as durable trousers for farm workers and miners in the states of the American west. A Nevada tailor, Jacob Davis, had the idea of using copper bolt sat the corner of the pockets to make them stronger. They became popular instantly and soon many people bought them. Although Davis knew that he had a great product which many people wanted to buy, he didn’t have the money to patent it. He asked Levi Strauss, who supplied him with cloth, to help him out. The two worked together and started making jeans out of denim, which was more comfortable and could...
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...Why Carhartt Pants Were Chosen Over Others? Carhartt pants were initially produced in 1889, when the organization began making hard-wearing work garments for railroad laborers. From that point forward, the organization keeps on making work dress close by its Carhartt Street wear brand - a line composed more for style than capacity which includes Carhartt pants, Carhartt jackets and street clothing. The best part? They're moderate and union-made on American soil. However, would they say they are agreeable? Will they truly face substantial wear and tear? For a supportive audit of the Carhartt attire organization, continue perusing. Carhartt pants are shockingly reasonable, in the event that you buy from their work attire line. For a couple...
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...The skinny fit jean has been a long standing mainstream trend for around a decade in men and women’s wear. With trend forecasters such as WGSN.com struggling to judge when the skinny leg cut will fade out of style. “Each season a denim consultant came in from Craft to present to me there predicted denim trends. I remember in 2002 I was presented with two silhouettes the super skinny and the super balloon. At this time he strongly believed both would take off and I do remember some designers using the balloon style for a few seasons but the skinny jean was the silhouette that took off. Men’s fashion moves a lot slower then woman’s and it took a couple of years for high street to take the skinny jean trend on in 2004 by Topman” Molloy (18/11/14 Primary) Molloy worked as a trend forecaster for WGSN.com and has discussed his experience of how the skinny leg came into light and shared his knowledge that the east end of London is where he’s spotted the fashion forward street style of skinny fit. And that usually when a trend becomes main stream they usually drop it. But these trend setters still wear the skinny fit....
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...Question 3- a Provide an example of how Levi Strauss employees become involved with the giving programs? The employees participate in multiple of charities; however, the foundation main objectives are centralized on HIV/AIDS, building assets, workers equality and community engagement. The employees participate in Levi’s Strauss 80 community involvement teams which get together with local charities that identify needs and plans towards the community needs. Also, employees get involved by having a sponsorship for the annual volunteer day. The company allows 5 hours per month paid time off to volunteer to different charities. The foundation additionally meets employee’s contributions to charitable organizations which they are able to donate to online or having deductions from their payroll. The welfare of the employees within the company is a commodity the foundation upholds to make sure it is at its highest standard. The employees include the textile workers in the 15 different countries the products are made, and the employees who work in retail. The foundation supports programs that educate the workers about the rights they have and improves the health of the workers. Subsequently, the foundation is trying to decrease race gender sexual or social economic factors to be mentioned in the work place. Supporting the less fortunate of the working class by creating assets, the foundation believes they will in turn think the opportunities they can achieve will be greater...
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