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Kpcl

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Submitted By bhumil
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Written Analysis and Communication
Assignment – 1
Case Analysis Report on

KANPUR CONFECTIONERIES PRIVATE LIMITED (A)

SUBMITTED BY:

BHUMIL PATEL
SECTION – A

ENTREPRENEURSHIP DEVELOPMENT INSTITUTE OF INDIA

7 September 2015

September 10, 1987

Mr. Alok Kumar Gupta,
Chairman and Managing Director,
Kanpur Confectioneries Private Limited,
Radha Industrial Estate,
Kanpur, Uttar Pradesh.

Subject: Submission of Report

Dear Sir,
This is with the reference to the situational analysis done by us on the Kanpur Confectionaries Private Limited (KCPL) manufacturing units for doing contract with A-One Confectioneries Private Limited (APL).
I hope you find this report satisfactory.
Sincerely,

Bhumil Patel
Patel Consultant

Enclosure:- KCPL.pdf

Executive Summary
The case is about the Kanpur Confectionaries Private Limited (KCPL) a family business located in Kanpur, UP and started by Mohan Kumar Gupta in 1945, now the company is looked after three of his son. The KCPL is Glucose biscuit manufacturing company and is known for its good quality, crispness and affordable price. In 1973-74, Glucose biscuit were the growing segment in the biscuit industry. The KCPL reached second position in the market with a monthly sale of 110 tonnes. In 1980-81, KCPL doubled its capacity to 240 tonnes per month from 120 tonnes per month. The turnover was Rs. 2 crores in 1979-80 and Rs. 3 crores in 1983-84. But its sales declined between 1983-84 and 1986-87, the capacity was rendered surplus and incurred loss.
In May 1986, KCPL signed agreement to use its surplus capacity of 50 tonnes per month, with promise off take of 100 to 125 tonnes in future. In 1987, KCPL received proposal from APL, the national leader in the biscuit industry, for the supply of 70 tonnes per month. The APL will also inspect the production process of the KCPL and recommend changes in

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