Kraft Foods and Hansen’s Natural are two similar corporations with dissimilar ways of operations. They both have a facebook and twitter page to where they can stay in the public eye; both operate differently in structure, accessibility, size, strategy, and international marketing; both share the similarity of working in the food industry; and most importantly they both focus on their customers.

The Kraft website has more info about their products; and just click on the different products and you’re given a pretty good detail description of the product. There is so much on the Kraft website that it can be overwhelming because there are so many options on the page. Hansen’s website is nice and pleasant to the eye; it feels comfortable and much easier to access, especially when ordering online, there is an easy access icon to Amazon.com. When on Hansen’s site it makes you feel like you are not looking at a huge company website.

Hansen’s products are not as broad as Kraft Food’s. Their products are restricted to beverages, while Kraft Food’s products are featured in both beverages and food. Therefore, Hansen’s has not been as dominant as Kraft Foods internationally. Hansen’s products are more original with the organic sodas and energy drinks so there are not too many generic products that compare to their product. They also are doing something that is quite popular, their products are free of preservatives and have no artificial flavors, which is what a lot people are looking for. Organic.

Kraft Foods is a renowned American confectionery, food and beverage, independent public company. It markets many brands in more than 155 countries where 40 of the brands are at least a century old and 12 of the brands, annually, profit over a billion dollars worldwide. Their website depicts the notion of their inspiration to be the consumer. Their website states “Consumers Inspire Us.” They employ the internet to persistently use online surveys and other public relation approaches for public feedback analysis to further identify consumer concerns in regards to foods and beverages.

I think that both of these companies are on good paths through survival through globalization because they now their places in the market. Their main focus is the customer.