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Kristen Cookies'

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Submitted By crystalZ
Words 1584
Pages 7
For the exclusive use of S. Zhang, 2015.

9-686-093
REV: JULY 13, 2006

ROGER BOHN

1

Kristen's Cookie Company (A1)

You and your roommate are preparing to launch Kristen’s
Cookie Company in your on-campus apartment. The company will provide fresh cookies to hungry students late at night. You need to evaluate the preliminary design for the company’s production process in order to make key policy decisions, including what prices to charge, what equipment to order and how many orders to accept, and to determine whether the business can be profitable.
Illustration by Jane Simon

Business Concept
Your idea is to bake fresh cookies to order, using any combination of ingredients that the buyer wants. The cookies will be ready for pickup at your apartment within an hour.
Several factors will set you apart from competing products such as store-bought cookies. First, your cookies will be completely fresh. You will not bake any cookies before receiving the order; therefore, the buyer will be getting cookies that are literally hot out of the oven.
Second, like many Boston-based area ice-cream shops, you will have a variety of ingredients available to add to the basic dough, including chocolate chips, M&M’s, chopped Heath bars, coconut, walnuts, and raisins. Buyers will telephone in their orders and specify which of these ingredients they want in their cookies. You will guarantee completely fresh cookies. In short, you will have the freshest, most exotic cookies anywhere, available right on campus.

The Production Process
Baking cookies is simple: place all the ingredients in a mixing bowl and mix them; spoon the cookie dough onto a tray; put the cookies into the oven; bake them; take the tray of cookies out of the
1 This case is intended to be used with “Kristen’s Cookie Company (A2),” HBS No. 686-094.

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