...BU1110 Project Kroger has been in existence for 132 years. In this time they have grown to be 2,626 grocery retail stores strong, throughout 34 states. Kroger has added 1,342 fuel centers at some of their supermarkets to better convenience shoppers. Pharmacies are an added amenity at 2,117 of these supermarkets as well. Manufacturing goods for its own company is a way Kroger brings in extra income, having 37 food processing and manufacturing facilities. Through mergers, Kroger also now owns 780 convenience stores and 327 fine jewelry stores. Kroger provides goods ranging from food and medicine, to books and jewelry. Recently, Kroger started providing a service to people, too. Through The Little Clinic they provide customers with minor health care and doctor services. Being owned by almost one thousand shareholders, Kroger is a corporation. Kroger still holds to the original idea of service, selection, and value though. They strive to sell good products and cheaper prices like Barney Kroger did when he opened the first Kroger. Barney Kroger’s motto was “Be particular. Never sell anything you would not want yourself.” The functional area Kroger fits best in because the way they are run is marketing, sales, distribution, and customer satisfaction. I do not believe they would fit any other functional area. Kroger’s business ethics are highly regarded in the business world, as they have made strides in the way many things are now done in grocery stores. They were the first to...
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...Unit Six: Globally vs Locally Lorri Wyndham Marcellino Kaplan University SC310-33 Science May 2011 My Memorial Day Meals Lunch: Kroger brand white bread - US Kroger brand Concord grape jelly – according to the Concord Grape Association, these grapes are raised in the northeast US. Kroger brand peanut butter – from Georgia, US peanuts Frito Lay mixed nuts – distributed by Frito Lay – Plano Texas Dinner: Dominos pizza with olives and sausage – US . My lunch was purchased at Kroger and all items were Kroger brand (white bread, peanut butter and Concord grape jelly). All of the packages were listed that they came from the Kroger distribution center in Cincinnati, OH and the mixed nuts were distributed by Frito-Lay in Plano,TX. The ingredients for my meals were probably grown on large corporate farms, or as part of a co-op of smaller farms. The produce was then taken to a factory where they were processed into the final product and packaged. The products were then shipped to Cincinnati where they were then sent to my local Kroger grocery store. If everything was delivered to the store in a separate truck that is 3156 miles for the Kroger items each, and 258 miles for my nuts . My pizza was delivered from my local Domino’s pizza. I do not know where these ingredients came from expect on their TV commercials they say local farms, but by local I believe them mean within the US According to economist Michael A Walker in a lecture delivered November 2010 at the...
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...Assignment 1-Financial Research Report FIN 534: Financial Management Hannah Fox Dr. Dana Leland August 30, 2015 The U.S. publicly traded company that I have selected is Kroger. Kroger is a grocery retail chain in the US. It operates supermarkets and multi-department stores under a number of banners including Kroger, Harris Teeter, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, Jay C, QFC and City Market. According to The (Kroger Co. SWOT Analysis, 2015), the company holds the largest or the second largest market share position in 41 of the 49 major markets in which it operates. It ranks among the largest corporations in the US. Kroger's size provides it with significant pricing power over food producers, giving the company economies of scale over smaller supermarket operators. Kroger follows a strategy which has evolved to incorporate more elements of differentiation on factors other than price. The company has tried to identify various factors that drive customer visits and loyalty and has made several targeted investments to achieve the same. One such move is the increase in gasoline stations. The company has increased the number of stores with fuel centers to 1,240 in FY2014 from 376 in FY2003. Having more than 1,000 fuel centers is a key advantage for Kroger, enabling the company to drive traffic to its stores. In 2010, the company partnered with Shell to roll out the grocer rewards program in Cincinnati, Dayton, Knoxville, Nashville and San...
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...Kroger Company is the biggest U.S. supermarket operator. The grocery chain of Kroger includes Ralphs, Fred Meyer, Smith’s and Food 4 Less. The company has a large network of over 2,400 stores across the United States. The company has strategic advantage against its smaller competitors. Kroger has worked hard to meet the needs of its customers through their “Customer First” strategy. It has also retained its customers through its strategic goals of low price, and fulfilling almost every need of the customers. History of Kroger In 1883, Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl Street in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: “Be particular. Never sell anything you would not want yourself.” It was a credo that would serve The Kroger Co. well over the next 120+ years as the supermarket business evolved into a variety of formats aimed at satisfying the ever-changing needs of shoppers. With nearly 2,500 stores in 31 states under two dozen banners and annual sales of more than $70 billion, Kroger today ranks as one of the nation’s largest retailers. Many aspects of the company’s business today trace their roots to Mr. Kroger’s early efforts to serve his customers. Consider two specialty departments that today are regular fixtures in the company’s supermarkets – bakeries and meat and seafood shops. In the early 1900s, most grocers bought their bread from independent bakeries. But Mr. Kroger,...
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...S.W.O.T ANALYSIS STRENGTHS Ben & Jerry’s has a long history of with many memorable events that has gained them many followers through out the year. One of the most internationally known day that Ben & Jerry’s promotes every year is “Cone Day.” Free cone day was started to celebrate the anniversary of their fist shop opening and to thank their fans for continuing to purchase Ben & Jerry’s ice cream. Another major contributor to Ben & Jerry’s strong brand image is their diverse flavors and creative names that they offer to the consumer. As you’ll find in the company’s Product Mission Ben & Jerry’s has committed itself to make, distribute, and sell the finest quality products with the use of nothing but natural ingredients. The respect that the company has for society has been the main foundation around which Ben & Jerry’s has built its empire on. They donate a minimum of $1.1 million of pretax profits to philanthropic causes yearly. All this has contributed to the acquiring of 36% of the market share since 2008, falling 8% short of their main competitor Haagen- Dazs and their 44% of the market share. WEAKNESSES Even though Ben & Jerry has a large portion of the market share and contributes to society continually the company does not come with out its flaws. Their most obvious weakness was their management as well as their mission statement (which they have amended). Some poor management decisions include such events as reinvesting in huge amounts...
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...Kroger Company - 2005 A. Case Abstract This is a comprehensive strategic management case that includes the company’s financial statements, organization chart, competitor information, and industry trends. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. The Kroger Company, Inc., with headquarters in Cincinnati, Ohio (513-762-4000), operates over 2,500 supermarkets, 795 convenience stores, and 436 jewelry stores. The Kroger Company employs approximately 290,000 employees. The company achieved annual revenues of $56.4 million in fiscal year ending February 2005, compared to $53.7 million in 2004. Kroger is ranked #19 on the Fortune 500 list and is ranked as the third largest retailer in the world, behind Wal-Mart (#1) and the Home Depot (#2). The company has been in existence for over one hundred years and is the # 1 pure grocery chain in the United States with over 3,770 (including subsidiary businesses) stores in 32 states. Kroger and its subsidiary operations market food, pharmacy, and jewelry products. B. Vision Statement (proposed) Our vision is to be America’s supermarket, and to continue to provide innovation and unparalleled value to our customers, employees, and shareholders. C. Mission Statement (actual) Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health...
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...Executive Summary Kroger & It’s Vision Kroger is a company founded by and pretty much made what it is today by one man Bernard Kroger. It has a great base for people to come in and enjoy their products. Kroger is constantly refining its main strategy used to target people and get the best use out of its products. Kroger is always trying to make leaps above its competition and draw more people into its place of work. It has kept low prices since it started in the early 1900’s. Kroger is one of the few big retail chains out in the market today that still cares more about its customers than being the biggest and baddest company out there. Now with that said I’m not saying that Kroger doesn’t want to make the most money possible but what I am saying is that it still cares about the little guy. Kroger to the average person is the gentle giant. Its ranked 2nd in the nation in terms of stores behind Wal-Mart but in the grocery category its head honcho. It is the number 1 grocery store in America and plans to stay there for as long as possible and with the fact that they keep trying to reinvent themselves and add new stuff and new things to their stores each year it should not be that hard of a goal to accomplish. History of Kroger Kroger throughout the years has been an economic superpower in many different senses. Kroger was founded and made famous by one man with a dream. A dream to create a great Business with values and fundamentals that should...
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...Organizational Overview Paper Organizational Behavior Kami Reinecke Northwood University Organizational Overview Paper: Publix The company I chose is Publix Supermarkets. Publix is a privately held, employee-owned company that has stores located in the southern states. Publix can be found in Florida, Georgia, South Carolina, Alabama, and Tennessee. (About Publix, 2012) Here is a brief overview of how the company started and became so successful: A Man by the name of George W. Jenkins founded the store in the year 1930, in Winter Haven, Florida. (About Publix, 2012) This time period was in the middle of the depression. Jenkins left his secure job at Piggly Wiggly and decided to open his own grocery store. (Gwynn) This store was not only known for the cleanliness and appearance, it was also known for standard for employee relations. In 1935 Jenkins opened his second store on the other side of down town. In the 1940’s Jenkins mortgaged an orange grove that he had received during the great depression to make a down payment on his dream store, as well as Florida’s first Supermarket. (Gwynn)This store had features such as, “Air conditioning, Fluorescent lighting, Electric-eye doors, Frozen food cases, Piped-in music, Eight-foot-wide aisles and Open dairy cases.” (Gwynn) Also there were in store flower and donut shops. He brought in people from all over just to visit his “food palace.” (Gwynn) In the 1950’s Jenkins really started living his dream and began his grocery chain...
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...THE ETHICS OF JOB DISCRIMINATION: SEXUAL HARASSMENT Student Name: Course Title: School Affiliation: Due date In one of the largest sexual harassment verdict in California, the Kroger Company was stunned to learn that the company had to pay for the mistakes of one of the employees of the Ralphs’ supermarket chain they had just acquired. The Kroger Company, which operates 2500 supermarkets in 32 states, had acquired the Ralphs’ chain of supermarkets when they bought Fred Meyer Inc. in 1998. On April 5th, 2002, The Kroger Company- with a well known written policy forbidding sexual harassment and zero tolerance for sexual harassment since the 1980s-was asked to pay compensatory and punitive damages totaling $30.6 million for the sexual harassment case against Roger Misiolek, a Ralphs’ employee. Problem Statement Six women who were employees of a Ralphs’ branch in California were accusing Roger Misiolek, a Ralphs’ store manager, of sexually harassing them between 1995 and 1996. The six women, namely Dianne Gober, Sarah Lange, Terri Finton, Peggy Noland, Suzanne Pipiro and Tina Swann filed a harassment suit against Ralphs in 1996. Analysis During the trial that began in 1998, the six women testified that immediately Roger Misiolek took over a store manager in 1995, he began harassing them by touching inappropriately, verbally abusing with profanity, shoving shopping carts at them and throwing, among other things, objects like phones, clipboards, and even a mailbag. The...
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...Publix Supermarkets – The American Dream History: Publix Supermarkets is a company that only within the last 80 years has become what it is today. George W. Jenkins, the late founder of Publix Super Markets, was born on Sept. 29, 1907. He grew up in Harris, GA, where he worked in his father's general store until 1925 when he headed to Tampa FL drawn by the prospect of getting into the real estate industry. Instead, he began working at Piggly Wiggly grocery, after being with the company for just a few months he was already managing the store. He was then transferred within the company to manage their largest store in Winter Haven. After 4 years he decided to resign so he could open his own store, following in his father’s footsteps. This was the beginning of something great. On Sept. 6, 1930, George opened his first store, which he called Publix Food Store located in Winter Haven, Florida. Five years later, he opened a second store in the same town. Realizing he needed to truly follow his dreams he decided to close these two stores to open the store people called his “dream store”, the first Publix Super Market, on Nov. 8, 1940. “A food palace of marble, glass and stucco, this store included innovations such as air conditioning, fluorescent lighting, electric eye doors and terrazzo floors” (Publix.com). In 1945, he was able to purchase a warehouse and 19 All American stores from the Lakeland Grocery Company. He began replacing these small stores with his larger supermarkets...
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...Business and Corporate Level Strategies The Kroger Corporation is one of the retailers chain in America specializing in the manufacturing and processes of food items in its supermarkets. It was founded by Bernard Kroger in 1883 and its headquarters are located in downtown Cincinnati, Ohio. Kroger is one of the largest grocery store chains in American grocery industry (The Kroger Co, 2010)and is considered as the second largest general retailer in the country, with Wal-Mart being the largest (Fortune 500, 2009). The Company’s supermarket and multi-department stores operate under banners, including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s, Fry’s, Fry’s Marketplace, Dillons, QFC and City Market. Kroger operates 40 manufacturing plants, primarily bakeries and dairies. Business-level strategies are the plans or methods, whicha company uses to conduct various functions in their business operation(Shah & Joseph, 2011). Kroger Co. has several strategies, which it implements to be able to compete with other large companies in the United States. Coordinate Unit Activities is one of the strategies, which Kroger Co. used to coordinate the different departments that it operates. This enables it to work towards a common goal that has seen the company be able to emerge top on the operation. In addition, the employees are able to be awarded their duties according to their qualification using this method and thus able to employ skilled labor well. Identification...
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...HOW LAWSUITS FILED AGAINST PUBLIX CAN AFFECT EMPLOYEE MOTIVATION Introduction Publix is the sixth largest supermarket chain in the United States and the largest employee-owned supermarket chain in the country, it is a privately-held company which operates stores in Florida, Georgia, South Carolina, Alabama and Tennessee. This supermarket chain was founded by George W. Jenkins in 1930 in Winter Haven, Florida, and currently operates 1073 supermarkets, 8 distribution centers and 5 manufacturing facility employing in excess of 162,000 employees. (figure 1.) Store Locations * Florida - 755 * Georgia - 180 * Alabama - 55 * South Carolina - 48 * Tennessee - 35 | Distribution Centers * Boynton Beach, FL * Miami, FL * Deerfield Beach, FL * Orlando, FL * Jacksonville, FL * Sarasota, FL * Lakeland, FL * Lawrenceville, GA | Manufacturing Facilities * Atlanta, GA - Bakery Plant * Deerfield Beach, FL - Dairy Plant, Fresh Foods * Jacksonville, FL - Fresh Foods * Lakeland, FL - Bakery Plant, Dairy Plant, Deli Kitchen, Fresh Foods, and Printing Services * Lawrenceville, GA - Dairy Plant | Publix Supermarket’s sales in 2012 were $27.5 billion this represented increase of 3.8 percent over 2011 sales and placed net earnings $1.6 billion, up 4% from 2011. Publix’s sales for the first half of 2013 were $14.5 billion, a 5 percent increase from last year’s $13.9 billion. In pursuit of achieving its mission statement “Our Mission at Publix is to be...
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...Kroger Mobile Application Kroger grocery began over 130 years ago in 1883 in Cincinnati by a man named Barney Kroger. He built his business on the motto: “Be particular. Never sell anything you would not want yourself” (“History of Kroger”, 2014). Kroger has delivered a wide variety of items for its customers since day one. These items include baked goods, a pharmacy, deli, home décor and an assortment of other goods. In the recent years Kroger has launched a mobile application for its customers. The launch has enabled Kroger to provide an even more personalized approach to shopping in its stores. Mobile Application Features As of 2012, 87 percent of the world’s population was using mobile phones (Turban, Volonino, & Wood, 2012, p. 195). Every year that number greatly increases. Therefore, it is obvious why Kroger made the decision to capitalize on the mobile opportunity. The company’s CEO, David Dillon, had reported that since the birth of the Kroger app three years ago, it had been downloaded more than two million times (Monk, 2013). The company integrated the store customer loyalty program into the application; along with making the switch to digital coupons. Every week, as new manufacturer coupons are released in the paper or online, the Kroger mobile app is updated as well. There is no need for the customers to clip coupons in the newspaper anymore. The consumer can open his or her mobile app and locate the coupon by category or name. Once the coupon is selected, it...
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...The Publix Way Professor David Palmer MAN 2021-30 December 8, 2013 Publix Supermarkets has come a long way since Mr. George Jenkins opened his first store in Winter Haven, FL. in September, 1940. George Jenkins mortgaged an orange grove he had acquired during the Depression for a down payment on his dream store - Florida's first supermarket. He built his "food palace" of marble, glass and stucco, and equipped it with innovations never seen before in a grocery store. Air conditioning. Fluorescent lighting. Electric-eye doors. Frozen food cases. Piped-in music. Eight-foot-wide aisles. Open dairy cases designed to Mr. George's specifications. He offered on-site bakery and flowers. People traveled from miles to shop there, and Publix prospered. In 1945, with construction expansion constrained by wartime shortages, Publix purchased a chain of 19 small All American grocery stores. Today it is the largest employee-owned supermarket chain in the United States with an approximately 165,000 associates and a retail sales of $27.5 billion in 2012. There are currently 1,080 stores in Florida, Georgia, Alabama, South Carolina and Tennessee. They have eight distribution centers and five manufacturing facilities. Publix has been recognized for eight consecutive years on the Fortune 500 list and is considered on of Fortune’s 100 Best Companies to work for from 1998-2013. Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint...
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... Differentiating Between Market Structures 2 The Kroger Company has started in 1883, by the founder Barney Kroger, he had taken all of his life savings to open the first Kroger grocery store in Cincinnati, Ohio. “Over the next 130 years as the supermarket business evolved into a variety of formats aimed at satisfying the ever-changing needs of the shoppers” (thekrogercompany.com). There are more than 2,600 stores within 34 states and more than a dozen banners and their annual sales is in the billions. Kroger is one of the biggest grocery stores in the world. There are two departments that Kroger supermarkets, the bakeries and meat and seafood. History of Kroger “In the 1900s grocery stores bought their bread from an independent individual, but Barney Kroger has, come up with the idea to put the all of the main ingredients together to be able to make a profit” (thekrogerco.com). He decided that if he was to bake his own bread he would be able to decrease the price, so that the consumers would be able to afford and still make a profit. In the year of 1901 Kroger was the first grocery store to have their own bakery, and also was the first to be able to sell meat and groceries all in the same building. He even cook his own can goods. “Kroger operates 37 food processing facilities that make thousands of products that range from bread, cookies, and milk to...
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