Danielle Hancock Organizational Change Devry Universitiy

Kroger versus Publix
Two companies that are constantly undergoing change are Kroger and Publix. Publix is known for having great customer service, but their prices are sometimes higher. Kroger struggles with balancing lower prices and great customer service. The two companies are in constant competition to establish loyal customers. There have been many tactics both companies have used in order to establish change for the better. A big change that both companies have recently changed is their coupon policies. While Publix begins to accept competitor coupons, Kroger plans on eliminating the doubling of coupons all together.
As a former employee of Kroger, I find this topic very interesting. Kroger battles between the low prices of Walmart, and the excellent customer service of Publix. One of the perks that Kroger customers enjoy is coupons that are fifty cents or lower are doubled every day. It is interesting that it is more important for Kroger to save money by eliminating this courtesy to the customers. Publix also accepts Kroger coupons; whereas, Kroger does not accept Publix coupons. Kroger intends on lowering the prices on items in the store versus doubling coupons. This policy could be viewed as positive or negative. If lowering prices is reducing prices by five or ten cents, customers may be highly upset and begin to shop elsewhere. The change of policy for Publix has positive intent, but Kroger’s policy can be viewed negative or positive based on the customer’s beliefs.

References:
Prosser, F. (2013). Kroger coupon policy change: say goodbye to double coupons in
NC. Retrieved July 13, 2013 from: http://www.wral.com/kroger-coupon-policy-change-will-be-announced-on-saturday/12383523/
SunSentinel. (2011). List of Competitor coupons accepted at Publix on Monday. Retrieved