...to store managers, store employees, retail customers, and the public. I need to ensure that each audience group understands and accepts the message and to maintain as much goodwill as possible (Locker, Kienzler, 2008). Store Managers Store Employees Customers and the Public Describe the problem Describe the problem Describe the problem Give background information Give background information Give background and alternative solutions Provide solution for the problem Provide solution for the problem End with positive forward-looking statement Goodwill ending Goodwill ending Part II: Portfolio Retail Clothing Chain 123 A Avenue August 30, 2010 Home Town, Mo 12345 (123) 456-7890 Changes in Store Operations and Employee Work Schedules- But Keeping the Doors Open Dear Managers: In the effort to combat the rising gas prices, to save money on store operation, and to keep the doors open, store hours and work schedules will change. Beginning September 15, 2010, The Retail Clothing Chain will no longer be open on Sundays. The new business operating hours will be from 10:00 a.m. to 7:00 p.m. Monday through Saturday. All managers and full-time employees will begin working four 10-hour days a week. Part-time employees’ schedules will be consolidated to a one, two, or three-day workweek depending on current work schedules. With the current economy...
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...Luke Singer Megan Peters English 111 10/7/12 You’re My God Damn Hero http://www.youtube.com/watch?v=M-XWhH2VSXk There may not be a better ending to a movie that has been released in the last ten years. The ending of Taking of Pelham 123 includes a face-off between good and bad, with guns drawn, and both men up against a wall, creating a dramatic and suspenseful ending to a fantastic movie. As if the film did not have enough action in it, the last scene alone can provide enough white knuckles in the audience to fulfill any demands from the public audience. However, before anyone thinks that this sort of ending just “happens” without a lot of thought and attention to detail, think again. The director, Tony Scott, created the perfect concoction in the last scene to produce something that was unforgettable and that left the audience with a good taste in their mouth as they finished the movie. Through years of directing, this may come more easily to Scott, but the untrained eye would have no idea where to start if they were to put together this last scene. Many factors are working together here that need to be broken down to experience the full effects of what is going on. The multiple forms of rhetoric, with addition to other factors such as camera angles, target audience, and word choice, built a scene that can be analyzed from the inside out. The use of rhetoric here is different than how it may be used in a commercial. Instead of persuading someone to purchase...
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...JAPAN AIRLINES FLIGHT 123 Aviation accident is defined by events associated with an aircraft that has the risk of affecting the safety of operations which takes place between the time any person boards the aircraft with the intention of flight until such time as the passengers have disembarked, in which a person is fatally or seriously injured, the aircraft sustains damage or structural failure or the aircraft is missing or is completely inaccessible. An accident in which the damage to the aircraft is such that it must be written off, or in which the plane is destroyed is called a hull loss accident. Over the years, there are many aircraft accidents but there are a few major accidents such as the September 11 crash at the World Trade Center in New York in 2001, the Tenerife airport disaster in 1977 which is recorded as the highest death toll, the Japan Airlines Flight 123 in 1985 and others. Until today, the Japan Airlines Flight 123 in 1985 is the single-aircraft disaster with the highest number of fatalities. In this crash, all 15 crew members, 505 out of 509 passengers died and resulting in a total of 520 deaths on board a Boeing 747. The aircraft suffered an explosive decompression from an incorrectly repaired doubler plates causing the aft pressure bulkhead to fail, which failed in mid flight and destroyed most of its vertical stabilizer, and severed all of the hydraulic lines, making the 747 paralyzed and uncontrollable. The pilots were able to keep the plane flying...
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...achieve success initially due to many initiatives set up to promote aeronautic research by the government. Of particular importance is the subsidies received by Embraer, which helped it to achieve the majority market share in the commuter turboprop market with its ‘Bandeirante’ aircraft. The subsidies were believed to be in the region of 39-44% as claimed by their competitor Fairchild, which undoubtedly played a huge role in their early success. However, Embraer began to falter when a series of negative events began to hurt its profits when budgetary pressures as a result of macroeconomic difficulty in Brazil meant that they could no longer depend on subsidies to help boost sales. In addition, their political ties led to the development of CBA 123, which ultimately turned out to be a huge failure. To help examine Embraer’s post-privatisation success, we can use an adapted version of ‘The Four-Tiered Structure of Markets’ found in Khanna & Palepu (2006). In this adapted version of the regional aircraft manufacturing industry (Apendix 1), there are only three tiers namely Global, Glocal and Local. In the early stages of Embraer’s operations, they were arguably operating in the Local tier of the industry. As a state-owned initiative, their primary purpose was to serve the local Brazilian market. Around 1981, Embraer began moving up into the Glocal Tier as it set up a subsidiary to focus on its exports to the U.S. as Embraer became the market leader in the...
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