...Kudler Fine Foods- Communications Plan Kudler Fine Foods- Communications Plan Factors involved in developing and managing an effective marketing communications plan There are many factors that Kudler Fine Foods needs to take into consideration when developing and managing an effective marketing communication plan. According to Kotler & Keller (2007), there are eight steps in developing and managing an effective marketing communication plan: (1) identify the target audience, (2) determine communications objectives, (3) design the communications, (4) select communications channels, (5) establish the total communication budget, (6) decide on the communications mix, (7) measure the results, and (8) manage the integrated marketing communications process (Kotler & Keller, 2007). Kudler will follow these steps as well as conduct market research and analysis to ensure the successfulness of the marketing communication plan. Managing the effectiveness of communication will allow Kudler to maintain an enduring relationship with consumers and in turn increase the value and relationship capacity of their brand (Banerjee, 2009). Evaluate advertising and promotion programs for the new product As Kudler Food begins promoting and advertising the new store locations, the store will consider many types of promotions and advertising. First the store will begin small promotion detail through social media. Kudler fine food will begin with a press conference or open house. Kudler...
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...Communication Plan--TSimmons University of Phoenix – MKT571 December 20, 2010 Over the past 10 years computers and the Internet have become a major component in our everyday lives. This is especially true in the business environment, allowing companies to conduct business all across the world from a desk in the United States. The Internet allows for fast communication and transmission of business documents via email and companies can conduct video conferences with other office locations in a foreign country. The use of the Internet allows companies to reduce travel expenses and allows access to many individuals in the same day, thus allowing companies to be more productive. The Internet has become a useful tool for marketing a company’s products or service to a broader number of people and take advantage of the Internet’s popularity not only here in the United States but also all over the world. It is for this reason that Kudler Fine Foods has incorporate the Internet as part of their communications and marketing plan for the catering services they have opened in France and Italy. Evaluating Factors for Marketing Communications To develop and manage an effective marketing and communications plan for France and Italy, Kudler Fine Foods will need to evaluate numerous factors. The primary challenge will be addressing the language differences between the countries; although their European cultures are similar, Kudler Fine Foods must address any cultural differences...
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...Lateral and Vertical Collaboration Communication and collaboration are both essential elements in an organization’s strategic objectives, daily functionalities, and their ability to gain a competitive advantage. Kudler Fine Foods’ ability to communicate closely together as well as collaborate in their operative functions are impressive; however, an action plan that focuses on improving communication, along with lateral and vertical collaboration within Kudler’s employees would prove to be beneficial to the success of the company. Benefits that Kudler could obtain are the elimination of errors or mistakes that occur because of the lack of communication between Kudler’s Administrative departments, store managers, department managers, and hourly employees; an increase in response time; more effective inventory control; a greater satisfaction among Kudler’s employees and customers. As stated, lateral and vertical collaboration are forms of communication and collaboration that can help Kudler Fine Foods improve their communication efforts, which in turn will improve their company as a whole. Communication and information sharing between all levels of a company’s hierarchy is called lateral collaboration. Kudler Fine Food’s intranet technology allows store mangers and department managers, along with all of the administrative department staff the ability to view all of the company’s operational information that helps in making strategic or even routine daily decisions regarding the...
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...Communication Protocols Communication is defined as the exchanging of information or news. Protocol, for all intents and purposes, means an official way or agreed upon procedure or standards to accomplish a task. In this case, it would be rules to help transmit data. In networking, there are various protocols needed to make transmission of data easier. In today’s fast paced environment, the standards of information sharing are increasing exponentially. Adhering to the standards are also becoming more important than before. Design Kudler Fine Foods is dedicated to ensuring that the customer information in their possession remains secure from unapproved access. Securing their network is one of the highest priorities for Kudler. Since the new enterprise network will be integrating a wide area network to connect all the sites, which will have their own individual wireless local networks. Choosing the correct communication protocol stack is vital to the security and availability of both the WAN and WLAN network. In...
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...Importance of Communication Protocols Communications protocols are a very important communication capability. Communications protocols allow two systems or more to communicate effectively and to pass data over a network and between different communication devices. Communication protocols allows for the process of breaking data down into tiny packets that are the encrypted and signed by the sending device. Each of these packets are sent individually to cut down on errors. If any errors occur, instead of resending the whole line of data it is only necessary to send that specific packet to complete the transfer. Communications protocols also allow you to have secure and private communications when transferring data. Each packet we previously discussed has a header imbedded in its data that signifies where it is going. It will then only open on the device it has been addressed to. Also if someone were to intercept one of your packages it is still not the whole transfer since all the data is sent separately in smaller packages and they wouldn’t receive the full data transfer. There are many different kinds of protocols that govern how computers interact with each other through the internet and govern how they communicate most effectively. Common communication protocols include everything from how the data is secure to how the packets are structured and sent. Identifying Protocols/Network Architecture The links of communication and how they will be realized for Kudler Fine Foods...
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...Kudler Fine Foods Delivery Service I believe that Kudler’s Fine Food has an excellent opportunity to expand its gourmet specialty food store by adding a delivery service. An upscale store should provide upscale service, which will expand Kudler’s Fine Food services enormously. Being that the number one strategic objective of Kudler’s Fine Food is to expanded its services, this will surely accomplish this objective. JOB DESCRIPTIONS AND QUALIFICATIONS Program Manager Job Description: The Program Manager is responsible for the overall success of the delivery section. The Program Manager will define the objectives and oversee quality control. Responsibilities: • Communicates expectations to team members • Managers company budget dedicated to the delivery section • Manages daily operational plans • Identifies resources needed, then assigns task to team • Creates plans and revises as appropriate to meet changing needs, and requirements • Determines the need for additional staff • Continually manage company expectations Qualifications: • MS/BA degree from accredited college in a related field of occupation • 10 years of related experience • Excellent verbal, written and oral communication skills Desired Requirements of Experience: • Previous experience in delivery management • Current knowledge of food and health codes • Excellent organizational skills • Excellent customer service skills • Available to work weekends and holidays • Must be able to...
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...Fundamentals Copyright © 2012, 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course covers the fundamentals and best practices of using written communication in business and in the information technologies. Topics include strategies, techniques, and nuances for producing e-mails, memos, reports, proposals, project specifications, and user manuals, as well as other technical documents. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Dobrin, S. I., Keller, C. J., & Weisser, C. R. (2010). Technical communication in the twenty-first century (2nd ed.). Upper Saddle River, NJ: Prentice Hall. Gerson, S. J., & Gerson, S. M. (2012). Technical communication: Process and product (7th ed.). Upper Saddle River, NJ: Prentice Hall. All electronic materials are available on the student website. Week One: The Technical Writing Process Nov 12 - 18...
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...Frequent Shopper Program II Carlos Felipe Roman BSA 385 University of Phoenix Instructor Frederick Tailor Introduction Kudler Fine Foods main goal is to stay is to be a competitive company in the expertise of supermarkets with the help of the installation of Frequent Shopper. The Frequent Shopper program will help Kudler Fine Foods and edge to be to have customer satisfaction. It is important for the Frequent Shopper program to have the right equipment, hardware, security, network, and adding upgrades especially in the security area, network, and the information data on Kedler Fine Food loyal customers. Technical Architecture for Kudler Fine Foods Like any other architecture project it is important to have a good development plan on how to achieve it. It is necessary to develop the technical architecture within a reasonable time, because any delays can have a negative effect on monetary constrains and resources to Kudler Fine Foods. Each business location of Kudlers Fine Foods has workstation of Point of Sale which uses a Local Area Network to be connected using a Hub working on a half-duplex. The process is that whenever Kudler Fine Foods makes sales form its loyal customers, the workstations of the Point of Sale sends hat information to the Local Area Network and transmit that data to a server that can monitor the purchase of the loyal costumer. The problem is when a customer makes a purchase with a credit card the performance of ...
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...Personal and Professional Health Care Communication According to Tony Robbins 2011, “The way we communicate with others and with ourselves ultimately determines the quality of our lives. To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Communication is the exchange of thoughts and information that occurs through the use of verbal and nonverbal methods. Verbal communication consists of the use of the spoken language. Nonverbal communication consists of aspects such as body language, facial expression, tone of voice, posture and gesture, or eye contact. Human beings communicate from the time of birth. The ability to communicate successfully is an acquired skill. The successful mastery of communication skills, according to a study done by The University of Rochester (2011), provides an individual with the ability to impart information successfully, resolve conflict, and establish a relationship built on trust. According to Northouse and Northouse (1998), an essential part of communication involves self-reflection of the communicator. Self-assessment is imperative to have an understanding of one’s own self, beliefs, and honest evaluation of perceptions or personal biases that may affect communication. This self-assessment is important to communicating effectively in all relationships; personal or professional. According to Markova, T (2010)...
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...Business Communication Trends Johanna Mikucki XCOM/285 Melissa Edwards Business Communication Trends Face-to-face communication, spoken communication electronically transmitted either on the telephone, video mail or voicemail, personally addressed written communication (personal messages), and impersonal written communication such as memos or letters, are the four levels of communication that exsit in business today. The evolutin of technology has created any forms of communication trends in the workplace today such as; email, instant messages, and text messages. The invention of the PDA has started a new trend in business today. The message results from these communication types could be anything from informative to persuasive. Sometimes information is urgent and may need to be communicated quickly. For instance a sales representative is out in the field and needs information that could be the deciding factor on making a sale or not. With today’s technology the information could be sent quickly through an email or a text. Business communication plays an extremely important role in my day-to-day work activities. I work for an extremely small business, the owner and I run everythig from the register to purchasing stock for the shop to taking out the trash. It is important for us to use the above mentioned communication types to make sure informtion gets where it needs to be a remembered. The owner and I run everything from the register to purchasing stock for...
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...Cierra Kidd Adv. Comp/ 3rd Hr Ms. Huter 30 November 2011 Strengths and Weaknesses Writing is the dominant foundation upon which most communication is based. Efficient writing is used to convey distinct information or ideas. Great care is essential to ensure that a message is interpreted correctly by the intended audience. Timing, grammar, vocabulary, and other writing skills are vital techniques to master. Planning for college and a career demands consideration of these skills. Advanced composition will assist in reaching my goals of utilizing current strengths, overcoming specific weaknesses, and preparing for a college career. Writers often develop personal strengths. Personally, it is easy to be creative, persuasive, informative, and precise. Creative writing is used to express the writer’s thoughts, feelings, and emotions. Persuasive writing may be expressed by convincing readers of the writer’s viewpoint. Informative writings are used to familiarize the reader with the topic at hand. Various people often face the challenge of remaining focused when writing. Generally it is easy for me to stay focused and proceed with the correct topic. Writers often cultivate weaknesses when writing. Individually, it is difficult to grasp the concept of proper punctuation, extended vocabulary, unwanted repetitiveness, and accurate grammar. Proper punctuation is very important...
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...Audience Analysis Paper COM/285 December 5, 2011 Audience Analysis Paper Effective communication is key factor in all business settings. The time has come to present the quarterly sales information for an in-person meeting with a group of stakeholders. Also included in the meeting are managers, salespeople, and customers. To communicate effectively, we will present all information with the audience in mind. Characteristics of the Audience Identifying who the audience is proves to be very crucial in being able to communicate effectively to the audience. The first characteristic to consider would be educational and professional background, knowledge and experience levels. A gatekeeper has the power to stop a message instead of sending it on to other audiences. In this audience, the gatekeepers are the stakeholders and the mangers. Managers hold a position where they need to know more information on how sales will affect employees, customers, and profits, therefore, the information we present must fulfill this need. A gatekeeper also controls whether or not the message gets to the primary audience. The salespeople attending the meeting are the secondary audience. They are responsible for implanting ideas after the gatekeeper approves them. Salespeople are interested in hearing information that will help them to sale more product and give better customer service. The presentation will need to provide this information in order to be useful to the...
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...monthly meeting start time was 30 minutes later. How could the misunderstanding have been avoided? The Primary Point of Contact could of told me verbally right after checking the message or left me a note or e-mailed me the message. The role of the sender was supervisor and receiver was worker. What did I learn about the communication process from this activity? Communication can be sent in many different ways. What seemed to be the main causes of the misunderstandings? Not relaying the message to the individual who is attending the meeting. Another misunderstanding I experienced when communicating with someone else at work was a briefing date change. Who was the sender? Supervisor. Who was the receiver? Me. What was the message? Briefing date change. What channel was used to send the message? E-Mail. What was the misunderstanding that occurred? Did not have access to check work e-mail message. How could the misunderstanding have been avoided? Give supervisor an alternate e-mail The role of the sender was supervisor and receiver was worker. What did I learn about the communication process from this activity? Communication occurs at different levels. What seemed to be the main causes of the...
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...Contents lists available at ScienceDirect Public Relations Review Short communication Issues management and inoculation: Tylenol’s responsible dosing advertising Shari R. Veil ∗ , Michael L. Kent 1 Gaylord College of Journalism and Mass Communication, University of Oklahoma, 395 West Lindsey, Norman, OK 73019, United States a r t i c l e i n f o a b s t r a c t Issues management developed as a long-term process interested in the continued health and success of organizations. This essay presents a contemporary issues management case that uses inoculation and a priori solutions as issues management tactics. The case study involving Johnson & Johnson’s responsible dosing campaign demonstrates that organizations perceived to have a high standard of corporate social responsibility are not above using deceptive tactics to protect their brand. © 2008 Elsevier Inc. All rights reserved. Article history: Received 29 April 2008 Received in revised form 11 July 2008 Accepted 28 August 2008 Keywords: Issues management Corporate social responsibility Inoculation Crisis communication Public relations practitioners increasingly need to serve as ethical counselors to the dominant coalition (Health, 1994) and as the ethical conscience of the organization (Ryan & Martinson, 1983; Wright, 1996). Despite the role of issues management in guiding ethical decision making (Bowen, 2005), some communication campaigns have suspended organizational ethics to manipulate public perception...
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...TABLE OF CONTENTS PAGE 1. CLEAR COMMUNICATION 2-3 2. HOW TO CONFRONT WITHOUT CONFLICT 4-5 3. EDUCATION AND COMMUNICATION BUILD COMMITMENT 6-7 4. THE ART OF COMMUNICATING 8-9 5. PRESENTING TO A GROUP 10-12 6. CONVERSATION 13-14 7. MEETINGS ALWAYS TAKE TIME 15-17 8. MAKING YOUR CASE 18-20 9. LISTEN WHILE YOU WORK 21-22 10. CHANGE MANAGEMENT AND EMPLOYEE COMMUNICATION STRATEGIES 23-25 1 CLEAR COMMUNICATION By Keith Rosen If you can eliminate communication breakdowns between yourself and your clients, the result will be more sales with fewer headaches. Breakdowns occur because no one took the time to check if what was communicated was understood by the people engaged in the conversation. Here are four easy steps that will assist you in getting clear with your client's wants, needs and expectations. 1. Ask a Question. Assume you have no idea what the client really wants. The only way to uncover their needs is to first ask questions. Some useful information gathering questions are: “What results are you looking to achieve? What is most important to you? Why? If you could eliminate three of your biggest problems or headaches, what would they be? What factors do you consider when choosing a vender?” 2. Process the Information. Listen carefully to their response. Never interrupt a client. I know it’s hard to stay quiet, but just remember...
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