...Browse > Home / Marketing Marketing Case Study: Kudler Fine Foods 08 August, 2008 Bookmark This Article: Add to: Mr. Wong Add to: Webnews Add to: Icio Add to: Oneview Add to: Linkarena Add to: Favoriten Add to: Seekxl Add to: Kledy.de Add to: Social Bookmarking Tool Add to: BoniTrust Add to: Power Oldie Add to: Bookmarks.cc Add to: Favit Add to: Newskick Add to: Newsider Add to: Linksilo Add to: Readster Add to: Folkd Add to: Yigg Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: Jumptags Add to: Upchuckr Add to: Simpy Add to: StumbleUpon Add to: Slashdot Add to: Netscape Add to: Furl Add to: Yahoo Add to: Spurl Add to: Google Add to: Blinklist Add to: Blogmarks Add to: Diigo Add to: Technorati Add to: Newsvine Add to: Blinkbits Add to: Ma.Gnolia Add to: Smarking Add to: Netvouz Information Marketing is an organizational duty and a ordered of processes for creating, communicating, and delivering continuance to customers and for managing client relationships in structure that goodness the methodicalness and its stakeholders. Marketing affects every individuals, every organizations, every industries, and every countries. (Kerin, 2006, p.22) In this essay I module vindicate the continuance of threesome pieces of marketing research, the components of marketing intermixture for Kudler newborn catering service, farther as their product, place, price, and promotions. I module also vindicate how Kudler should watch the products it wants to substance and how they module...
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...information explains the importance of marketing research to Kudler Fine Foods. They will determine the best location to open a new store to add to the three already successful stores. It will cover the marketing strategy and tactics that will best benefit the company. This is determined from the advice found from Mark Vitale, PhD, William D. Perrault and the author. The author believes that following the five steps of market research, utilizing competitive intelligence and analysis, and determining consumers’ needs and desires through research, conversation, and a survey will allow continued success for Kudler Fine Foods. An expansion is inevitable as is success when following the allowed guidelines of marketing research and analysis. Introduction Kathy Kudler, the founder of Kudler Fine Foods, loved to cook gourmet foods as a way of relieving the stress from her position with a defense contractor. When shopping for ingredients to prepare her gourmet fare, she realized a business opportunity for which she had been searching (Apollo Group, 2011). Kathy went to work developing a business plan and obtaining financing. The first Kudler Fine Food Store opened in La Jolla on June 18, 1998. The store caught on quickly, and a second store was opened in Del Mar in 2000 and still another in Encinitas, in 2003. Kudler Fine Foods offers quality gourmet foods like bakery products, meat, seafood, produce, cheese, dairy, and fine wines (Apollo Group, 2011). With the proven success of...
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...Marketing Research Kudler Fine Food’s Velva Godinez MKT/421 August 14, 2012 Instructor: Jamal Ibrahim Marketing Research Kudler Fine Foods marketing strategy is simple they simply “offer the highest quality and largest variety for the most reasonable price. Kudler is a Fine Foods store, so their focus needs to be on the quality of their products and less about how inexpensive they are. Shoppers of this high-end target market are more concerned with quality and rarity of the products and less with price” (L.R. & Balkin, D. B. (2002). Their marketing strategy,” incorporates classes and information to introduce their customers, who may not be so familiar with fine foods, to the world of specialty foods and wine. This is a brilliant idea offering classes boost the stores image of being more friendly to customers of all walks of life and take the skepticism out of the minds of their customers, current and potential alike” (L.R. & Balkin, D. B. (2002). This company success is stirred in the right direction for growth with their plans to initiate a frequent shopper program, and wine appreciation classes. A frequent shopper program is a good start because it will reward current customers and draw in a whole new customer base. It offers customers a chance to earn while they shop and receive a discount as a member. Kathy’s idea of the wine appreciation classes is great ways to bring in customers who are not familiar with wines as well as further...
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...discuss recommendations for Kudler Fine Foods SEO. We will first give a description of what SEO is and how it could help Kudler Fine Foods increase their business. Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural,” or up-paid search results. In general, the earlier and more frequently the site appears in the search list, the more visitors it will receive from the search engine’s users. Deciding to hire an SEO it is a big decision that can potentially improve Kudler Fine Foods site and save them time, but at the same time it could also damage the site and reputation. When choosing these sites we will make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to the site. After doing some research we have come up with three different companies that we think would provide Kudler with the best service, and that are also tailored to small businesses. Our first recommendation would be Netmark.com. We selected them because not only are they labeled as the #1 Search Engine Optimization company on the market, they also provide a list of services and one that could possibly take Kudler Fine Foods to new heights with international and mobile services. Our second choice is HigherVisibility. This company made the cut considering that they are #2 on the list of top SEO companies, and the clients they already serve. In order to get Kudler to that level, they will...
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...Marketing Research of Kudler's Fine Foods Jerrel Jones MKT/421 February 14, 2011 Lee Melancon, III Marketing Research of Kudler's Fine Foods In today’s business world, companies are constantly trying to create new products in order to boost sales for the shareholders and the company. Ideas are being brought to the table daily to ensure the survival of a company. Before a product can be looked at as a finished good, it must first go through a rigorous process that we call marketing research. Careful research, planning, and implementation take place during this critical process. Here we will explore the importance of marketing research and why it is the fundamentals of marketing. What is marketing research? Marketing research can be defined as the process of gathering, recording, and analyzing the data that relates to a certain product. The sole purpose of this extensive research is to determine the needs and wants of the target audience. Once these needs are met a company can and will surpass the competition in that particular market. The company that we will be discussing and helping to try and figure out what new marketing strategies they can approve upon is Kudler’s Fine Foods. (Management, 2010 Kudler’s Fine Foods is a local upscale specialty food store located in San Diego, California. The store sells bakery and pastry products along with fresh fruits and vegetables. Their mission is to bring a high-style quality food to a high-style quality people...
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...SYSTEMS February 18, 2013 Jeffrey Doolin Kudler Fine Foods is a renowned food store, located in different areas of California. The main focus of the store is to maximize profits by providing quality products at appropriate prices. The firm also wants to satisfy its customers. The company’s latest idea to increase its revenue is to implement a customer rewards program that will track customer purchases and help identify trends that will allow Kudler Fine Foods to tailor its offerings to better satisfy their customers. In regard to the electronic commerce, the Kudler Fine Foods Sales and Marketing Department is initiating a Frequent Shopper Program to track customer purchase patterns and offer shopper incentives through a loyalty point programs. The beginning of this program will assist the Kudler Fine Food in inspiring customer loyalty and react to customer shopping orientations. For the customers of Kudler Fine Foods, speciality items are more vital than the price of the items they are intended to purchase, so in this case rather than offering daily discounts for purchase frequency, the company has united with a loyalty points program to reward customers with redeemable points for high-value gift items, airline advances or other specialty foods. The prominent goals of the Kudler Fine Foods Frequent Shopper program is to encourage customer loyalty, to better react to customer's buying demands and to augment food governing skillfulness. A successful implementation...
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...services and gives value to the products. Marketing is a way for a organization to represent the company in a good image and give develop good relationships with the consumer to win them over. Kudler Fine Foods is an upscale specialty food store in the metropolitan are of San Diego with tree locations in La Jolla, Del Mar and Encinitas. Kudler Fine Foods prides themselves with supplying their consumers with the very best in domestic and imported produce. Kudler Fine Foods wants to explore new options for their customers and needs to justify the importance of marketing research. This paper will analyze the marketing strategy and tactics Kruger Fine Foods must implement to be successful as well as identify the areas where additional market research is needed. This paper will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance ofmarketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market researchis needed. Market Research...
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...Differentiating Between Market Structures Kudler Fine Food “The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat & Seafood; Condiments and Packaged Foods; Cheese’s and Specialty Dairy Products We have a marketing strategy to increase loyalty and profitability of our consumers(Apollo Group 2012)”. Marketing Overview and strategic plan Kudler fine foods prides themselves on the best quality of shopping a customer can experience, the quality is reinforced in the company’s mission statement, vision, values, and goals. A close analysis of these four characteristics of the company, show a direct link to the existence and success of the company. “Kudler Fine Food's mission is to provide our customers the finest in selected foodstuffs, wines, and related needs in an un-parallel consumer environment”. According to the mission statement on the company website, their mission is to bring the finest food and wine products from all around the world to one location. The prices are high than most grocery stores; however, the selection is equal to none. Kudler Fine Foods have created a vision, which gives the customers hands on experience while shopping. Kudler’s vision brings celebrity chefs, and famous people who love gourmet cooking into the stores to interact with everyday shoppers. The customers get to shop for the finest foods in the world, and try their hand at learning...
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...PR Campaign-Kudler Fine Foods Bill Hussey MKT/438 October 31, 2011 Tammy Fernandez PR Campaign-Kudler Fine Foods As an organization Kudler Fine Foods is experiencing security issues associated with operating on the Internet. Learning Team A will act as the public relations team and will create and identify ways to address the issue. This paper will focus on the target audience for the public relations campaign, discuss ethical implications related to the public relation issues, develop a market research plan to support our PR campaign, analyze how the public relation campaign will affect the marketing function, and analyze the similarities and differences between proactive and reactive public relation. Organization’s Public Relations Issues Kudler Fine Foods is experiencing security issues associated with operating on the Internet. One Public Relations issue that Kudler’s is going to face is reassuring consumers the safety of their credit card information. Another issue is consumer privacy. The consumers will need reassuring that their home addresses were not accessed, keeping their privacy. When Kudler’s Internet was accessed, some of their accounts were gotten into. Kudler Fine Foods will have to reassure the company’s product providers that the information of the provider’s other consumers were not accessed because of to Kudler’s security issues. Both the consumers and the product providers will have to be reassured that safety has been taken to insure...
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...Kudler Fine Foods Legal Analysis Obtaining timely and accurate legal advice is a critical necessity in the modern corporate world and like all industries legal professionals are area specialists. Today’s lawyers may work exclusively with labor issues, negotiations, taxes, contracts, litigation or general corporate law, to mention a few. Retaining one skilled attorney able to navigate the entire scope of Kudler’s needs is unlikely and therefore Kudler will need to retain a corporate law firm to represent all of its interests. According to Kudler Fine Foods (2011) website, Kudler currently uses Anne Shousha, Kathy Kudler’s sister-in-law, as its legal counsel. Anne is reportedly a successful tax attorney employed by an accounting firm in San Diego, California (Legal Overview). Additionally, Kudler’s contact with Anne is screened by Kathy and conducted either by phone, at family events or on the rare occasion in a face-to-face meeting. Historically, Anne has not billed Kudler for the telephonic or casual consultations but does bill at $100.00 per hour for formal meetings. At this time, Kudler’s policy regarding internal legal issues is one in which customer or employee injury’s are reported by the Store Manager to Kathy and she then notifies Anne. Store Managers are free to identify potential legal concerns and suggest them to Kathy but the ultimate decision to elevate to Anne rests with Kathy. According to Kudler Fine Foods (2011) website, Kudler “has had only a few customer...
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...Requirements for Kudler’s Fine Foods Frequent Shopper Program Daniel W. Burgess, Richard Rives, Darrell Crosson, Warren Johnson, and Antoin Jenkins Axia College University of Phoenix Requirements for Kudler’s Find Foods Frequent Shopper Program Introduction In an effort to maintain a competitive edge in the gourmet food industry, Kudler Find Foods will implement changes to the company’s infrastructure and overall networking capabilities to create a shopping program for our dedicated customers. A system analysis team has been created to meet this challenge led by Daniel W. Burgess, Vice President of Operations, Richard Rives, Director of Information Technology, Darrell Crosson, Director of Human Resources, Warren Johnson, IT Specialist, and Antoin Jenkins, Program Coordinator. The goal of the project is to provide our customers with the best processing methodology to complete error free transactions; generate feedback from users; and address any issues from customers by upgrading our customer service operations. The scope of the Frequent Flyer Program (Service Request Form, SR-kf-013) will entail low-level processes that focus on the business aspects of our IT department and the processes that involve a RAD (Rapid Application Development) system. The program will be able to operate on a global scale with operations in Asia, China, Japan, and South America. Upgrades to our systems will represent different approaches that streamline and improve the system...
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... The marketing research allows the organization to build a profitable satisfaction business. Kudler Fine Food was found in 1988. The gourmet store was a vision of Kathy. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability Marketing affects Kudler Fine Food. Marketing research is imperative to develop an effective marketing plan. This paper will explain the marketing strategy and tactics. In addition the writer will discuss identify the area reach is needed, and analyze the importance of competitive intelligence. Marketing Strategy and Tactics Marketing research is an important part of understanding the market. The product and service will have to be targeted to the right people who are in need of the service. The market research allows Kudler to determine the current market. Kathy set goals to expand her business. First Kathy identifies problems and opportunities. Marketing strategy plans is importance. It includes promoting, protection, and enhancing the product. The information will provide Kudler team knowledge which allows Kudler team to understand action to take for their product. The key elements in collect data are concept...
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...|[pic] |Course Syllabus | | |School of Business | | |ACC/542 Version 2 | | |Accounting Information Systems | Copyright © 2009, 2007 by University of Phoenix. All rights reserved. Course Description In this course, students examine the fundamentals of accounting systems design. Topics include business information systems, business processes and data flows, database concepts and tools, internal control and risks, auditing the information system, and using the information system to perform audit functions. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending...
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...Investigación De Mercadeo MKT/421 Mercadeo April 25, 2013 Investigación De Mercadeo El propósito de este documento es justificar la importancia de la investigación de mercados en el desarrollo de estrategias y tácticas del mercadeo de Kudler Fine Foods. Se incluirá lo siguiente: identificar las áreas donde se necesita investigación de mercado adicional. Igualmente, se analizara la importancia de la inteligencia competitiva y el análisis sobre el desarrollo de la estrategia y las tácticas del mercadeo de Kudler Fine Foods. Su fundadora, Kathy Kudler, fue la Vicepresidente de Mercadeo para un contratista de defensa de gran escala. Cansada de los constantes viajes y las presiones de la vida empresarial, Kathy fue en busca de otras oportunidades. Kathy, aliviaba su estrés a través de la cocina gourmet y en un viaje de compras para los ingredientes para una comida gourmet, de repente se dio cuenta de que había una oportunidad para una tienda de comida epicúrea de lujo en La Jolla. Kathy desarrollo un plan de negocios, obtuvo financiamiento y seis meses después, el 18 de junio de 1998, el primer Kudler Fine Foods abrió. Tienen tres locales: La Jolla, Del Mar y Encinitas. Cada tienda tiene aproximadamente 8,000 pies cuadrados de espacio comercial ubicado en un centro comercial de moda. Tienen la mejor comida nacional e importada en cada ubicación, las cuales ofrecen una selección de: Productos de panadería y Pastelería, productos frescos, carne fresca y marisco, Condimentos...
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...SERVICE REQUEST SR-KF-013 - KUDLER FINE FOODS Service Request SR-kf-013 – Kudler Fine Foods Kent Alexander, Tracy Duncan, Elvis Rocha Jr, Eliseo Perez, Todd Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption (Kudler Fine Foods). Scope To develop a Frequent Shopper Program (FSP) that will improve customer’s satisfaction, track purchasing activities from the customers, and offer high end product for redemption as a reward for shopping at their stores. Goal Under the new program, each customers purchase transactions will be recorded and reward points will be earned base on dollar amount spent per transaction. Once points are accumulated, the points can be redeemed for high end gifts, products, specialty foods (Kudler), or partnership services from vendor companies. With the new system implementation, Kudler Fine Foods will be able to add new value to customers; improve customer satisfaction, increase margin profits, customer loyalty, and have adequate management system to track customer’s spending habits at Kudler Fine Foods. The main key stakeholders...
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