Kudler Fine Foods (KFF) Domestic and International Kiosk Launch Plan
Team B
University of Phoenix
Week Six, MKT/571 Marketing
April 10, 2011

Introduction
Kudler Fine Foods (KFF) is a small luxury grocery store organization that offers a specialized product line to higher-income customers, fine foods for discriminating palates. The company has experienced rapid growth, three storefronts thus far, and has good cash flow. KFF understands that new opportunities for its business to grow and diversification are important for greater success. By using market development strategy, KFF is ready to a kiosk business, set in both the U.S. market as well as international. KFF is looking to open kiosks in the luxury condominiums and luxury hotels, in both the U.S. and Mazatlan, Mexico, home to many expats from the U.S. and Europe. Through a solid relationship between marketing and sales, KFF expects to find success in its new business venture.
Product Description
KFF will use its knowledge and access in fine foods such as fresh breads and pastries, gourmet cheeses, and an extensive collection of both domestic and imported wines to create and test sandwiches, picnic-type items, pairings with wine and desserts, either eaten cold or microwavable for quick luxury meals which are based in the best ingredients including organic foods. Organic food products are a key component in the major consumer trend known as whole health solutions (Food Marketing Institute, 2007). The delivery method is the use of refrigerated kiosks in populated venues such as time share hotels, apartment buildings, and condominiums. The space consists of 500 square foot equipped with organic, high-end food products and wine pairings stocked daily. KFF’s product and branding challenge is providing the customer with expected high-end and specialized service using the kiosk delivery system, and