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Kudler Fine Foods Problem Statement

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Problem Statement - Kudler Fine Foods
Kudler Fine Foods (KFF) is a chain of upscale specialty food stores in the San Diego area of Southern California. The stores target cooks who want only the finest ingredients, including prime cuts of meat, fresh seafood, exotic produce, imported cheeses and dairy products, and fine wines. There is a bakery on the premises which offers a wide variety of freshly baked breads and pastries. KFF also offers catering, online ordering, and special orders of items not carried in the store (Kudler Fine Foods History, 2007). Kathy Kudler is the owner of KFF; it was her own passion for gourmet cooking, and her vision of a specialized “one stop” gourmet grocery store which caused Kathy to recognize the opportunity for such a specialized store. In 1998 the first KFF store opened La Jolla, California. Kathy’s vision proved to be successful and, within five years, generated enough revenue to enable her to open two additional stores, one in Del Mar and the other in Encinitas. The long-term vision of KFF is to become the premier gourmet grocery store for shoppers interested in purchasing the finest imported and domestic bakery, meats, produce, cheeses, and wines (Kudler Fine Foods History, 2007). “Our ultimate goal is to compete in high-end areas in other cities as well. Our long-term plan includes possible sites in: Scottsdale, Arizona; Naples, Florida; and Greenwich, Connecticut” (Kudler Fine Foods Strategic Plan, 2007). In the next five years, KFF will maximize profit, support growth, and minimize loss. This can be accomplished through improved operational procedures throughout the organization.
In accomplishing this vision, Kudler Fine Foods has many obstacles to overcome; the most important being that, prior to creating KFF, Kathy did not have experience in the grocery industry. This company has many issues to resolve. While the

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