...Kudler Fine Foods Shopper Awards Program Kudler Fine Foods is an elite specialty grocery retailer shopping the world providing customers with the finest products available. June 18, 1998 Kathy Kudler opened the first Kudler Fine Foods store in Southern California. Kudler Fine Foods mission: “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.” The rapid growth and working to always improve efficiency in its operations founder, Kathy Kudler, looking to always improve the customers shopping experience decided to add a marketing awards program. A marketing awards program helps organizations track customer behavior by giving various incentives to shoppers increasing annual purchasing of customers (JPS, 2009). This will help Kudler Fine Foods analyze shopping habits, change product mix at an individual store level, and fine – tune their marketing programs. To maintain their market share and implement an efficient frequent awards program the organization will need to evaluate the following issues: • Legal Aspects • Ethical and Social Responsibility • Security Issues • Financial Analysis Legal Aspects Frequent awards programs gather information based on consumers buying behavior. In the process of implementing a rewards program Kudler Fine Foods will need to address issues to protect the company and public interest. Customers will need to have complete confidence in the...
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...Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request to develop a system that tracks customer purchases. This system will award loyalty points in a frequent shopper program. Before they implement the program Kudler Fine Foods will need to research several business considerations to ensure they keep their customer’s information safe and secure. These considerations include legal, security and ethical implications. In this paper I will detail the legal, security and ethical considerations of e-commerce. The paper will also detail a point-of-sale system that will be used to track Kudler’s customer’s purchases and award points. In conclusion a description of the financial analysis that will show why the expenditure or this program is justified for use at Kudler Fine Foods. Frequent Shopper Program Kudler Fine Foods would like to develop a frequent shopper program. A program such as this will track a customer’s purchases at the point of sale and reward them with points. The customer can use accumulated points to be redeemed later for...
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...Kudler Fine Foods By Stacey Bly Monday June 20, 2011 Professor Greg Luce Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location. Visit one of our locations and browse our fine selection of: Bakery and Pastry Products Fresh Produce Fresh Meat & Seafood Condiments and Packaged Foods Cheese and Specialty Dairy Products (Kudler, 2010) Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing (Kudler, 2010) Kathy Kudler will provide services because customer "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights (Kudler, 2010) In the next paragraphs this essay will justify the importance of marketing research in the development of Kudler Fine, Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. The will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine...
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...Frequent Shopper Program System Kathy Kudler, President of Kudler Fine Foods wants to put in place a program to let existing customers know they are valuable to the store and persuade them to shop with greater frequency. The customer-buying model will help Kudler improve its practices and assistance to please their appreciated customers. Cost is not a main concern for Kudler customers; these customers are interested in high quality and specialized goods. Therefore, Kudler has requested a Frequent Shopper Program System with a “loyalty points program to provide customers with points that they redeem for high-end gift items, airline first-class upgrades, or other specialty foods” (ecampus.phoenix.edu, 2011). The Frequent Shopper Program System for Kudler Fine Foods will track purchase behavior of individual customers and provide high value incentives by installing a customer loyalty points program. “Point of Sale Software” (camcommerce.com, n.d.) “Retail STAR Point of Sale (POS) software provides a solution for customer tracking, managing inventory, and selling inventory via sales orders or point-of-sale transactions” (camcommerce.com, n.d.). The software program has a CRM (Customer Relationship Management) module built into Retail STAR. Retail STAR Point of Sale Software can computerize all of Kudler’s sales data and provide executive management with a balance sheet and profit and loss statement at the end of each sale day. Retail STAR will track all the vital information...
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...Kudler Fine Foods Gregory Salazar Mkt/421 April 10, 2013 Jose Medina Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of retail space conveniently located in a fashionable shopping center. Each Kudler location offers the very best of the following selections Fresh Bakery and Pastry products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products (University of Phoenix, 2013). Focusing on the Food marketing strategy and tactics is important for all companies. A company has to ensure that all areas chosen for expansion must be researched and ensure they can be successful in that area. Marketing research will provide what product a company can and cannot sell in a certain area. Marketing research can also provide what type of consumers or customers are in the area as well as what competitors. Companies with great marketing research will get one foot closer to being successful. This paper will address the importance of marketing research...
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...Kudler Fine Foods Francisco Isaula ACC 542 June 18, 2012 Dr. Willard Berry Kudler Fine Foods Kudler Fine Foods is a well-known food store, established in several locations across California. A key and most important focus for Kudler Fine Foods maximize profit through several avenues quality products, prices vs. Competitors. Through these avenues they wish to attain a most efficient operation of activities in addition it also would like to increase customer loyalty and profit by implementing a customer reward program that will systematically track purchases and help identify trends of what each customers shopping habits. Frequent Shopper Program In regard to the electronic commerce, the Kudler Fine Foods Sales and Marketing Department is initiating a Frequent Shopper Program to track customer purchase patterns and offer shopper incentives through a loyalty point programs. The beginning of this program will assist the Kudler Fine Food in inspiring customer loyalty and react to customer shopping orientations. For the customers of Kudler Fine Foods, specialty items are more vital than the price of the items they are intended to purchase, so in this case rather than offering daily discounts for purchase frequency, the company has united with a loyalty points program to reward customers with redeemable points for high-value gift items, airline advances or other specialty foods. The implementation of a frequent shopper program would be most beneficial by meeting the needs...
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...Kudler Fine Foods Sara Pavlinich, Randal Ulloa, Andrew King BSA/375 Fundamentals of Business System Development June 30, 2014 Todd Feuerherm Kudler Fine Foods The focus of this paper is to define the requirements for the frequent shopper program and to make the program run smooth and to the best of it’s abilities as well as providing great service to the customers to keep them shopping at Kudler Foods. Once the frequent shopper program has been implemented, it will bring in more revenue to Kudler fine foods. There are six major stakeholders that will be affected with the success of the frequent shopper program. These six stakeholders are the staff, customer, wholesale suppliers, banks, competition, and Kathy Kudler. The success of this program will allow for the staff to see an increase in wages due to more customers coming into the store. The program will attract new customers that want to receive the special rewards that come with being a frequent buyer at Kudler Fine Foods. The benefit to customer is that they will be rewarded for shopping at kudler will receive exclusive offers on items that regular shoppers do not get. They will also get major discounts on cooking classes. The wholesale suppliers will see an increase in the amount of items the company will need to purchase, in order to satisfy the demand for supplies that the customers are buying. The banks will see a higher return on there investment that they have made by extending the companies credit. Kudler...
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...BUS/475 July 25, 2011 Dr. Leah Raby The Kudler Fine Foods or KFF for short is an existing gourmet shop in which handles specialty items. Owner of these establishments is Kathy Kudler. She is the one who is responsible for the hiring, firing, inventory, and all managers, or assistant managers. Since 1988, Kudler Fine Foods is in the processes of rapid expansion. Kudler currently has three locations in different areas of California. The stores are carrying the finest of cheeses, meats, produces, and wines. This inventory is set for knowledgeable shoppers and particular customers. However, there needs to be resolutions made because of the costly payroll, inventory loss to employees, and the value vision and strategies for the customers, which is lost. Kudler Fine Foods is enthusiastic to offer individuals products to satisfy everyone’s needs for fine dining. The organization is known as an upscale food store offering many products from bakery items, meats, seafood’s, cheese, dairy products, produce, and packaged foods, and condiments. Kudler Fine Foods value all customers with prices that will meet the needs or wallet of anyone. Kudler Fine Foods has something for everyone whether shopping for personal, business, or party needs. The organization’s mission is to offer service at high quality because Kudler’s shops everywhere to obtain quality products for every customer. Kudler will go the extra mile to make sure Kudler is the supplier of choice for any customer wishing...
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...PR Campaign-Kudler Fine Foods Bill Hussey MKT/438 October 31, 2011 Tammy Fernandez PR Campaign-Kudler Fine Foods As an organization Kudler Fine Foods is experiencing security issues associated with operating on the Internet. Learning Team A will act as the public relations team and will create and identify ways to address the issue. This paper will focus on the target audience for the public relations campaign, discuss ethical implications related to the public relation issues, develop a market research plan to support our PR campaign, analyze how the public relation campaign will affect the marketing function, and analyze the similarities and differences between proactive and reactive public relation. Organization’s Public Relations Issues Kudler Fine Foods is experiencing security issues associated with operating on the Internet. One Public Relations issue that Kudler’s is going to face is reassuring consumers the safety of their credit card information. Another issue is consumer privacy. The consumers will need reassuring that their home addresses were not accessed, keeping their privacy. When Kudler’s Internet was accessed, some of their accounts were gotten into. Kudler Fine Foods will have to reassure the company’s product providers that the information of the provider’s other consumers were not accessed because of to Kudler’s security issues. Both the consumers and the product providers will have to be reassured that safety has been taken to insure...
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...KUDLER FINE FOODS OPENS FIRST STORE IN CANADA ONTARIO, Canada – KUDLER Fine Foods announces plans to open new store in Canada offering fine foods from all over the world, specializing in produce, meats, bakery, and cheese items. Owner Kathy Kudler says, “We believe with the diverse rich cultures Canada has to offer, our stores will be an opportunity for us to share only the finest products with the mix of diverse customers.” Kudler Fine foods will open their doors with an open house that will offer many wonderful promotions and free give-a-ways. Plus this will give any consumer a chance to sample a wide variety of fine foods from all over the world. Kudler will offer a frequent shopper program that will give consumers a chance to save on future store visits, special incentive offers sent through direct mail and e-mail. The founder, Kathy Kudler, first opened her three stores in Southern California in an upscale shopping center offering a variety of fine foods from all over the world. Her goal is offering the best selections of products by shopping the world, coupled with staffing experience, helpful and knowledgeable staff, and giving the consumer a delightful and pleasing shopping experience. Kudler Fine Foods is the PERFECT place to pick up any ingredient to create a gourmet meal. Offering a wide range of fine foods from across the world will satisfy all cultures of customers. For further information, contact customer service at (858) 555-0555 or locate Kudler...
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...Kudler Fine Foods Frequent Shopper Program Kudler fine foods are based out of several locations out of the state of California. The driving objective is for Kudler Fine Foods is to accomplish maximum profit by way of providing quality products at competitive prices to other competitors. Furthermore, Kudler fine foods has plans for future growth by expanding of the services by a sharpening the efficiency of their operation. Kudler Fine Foods also like to increase loyalty and profits to their organization and has been arrested in developing a system to track customer purchase through frequent shopper program to award loyalty points for redemption. Introduction In order to start this process Kudler Fine Foods we will first need certain elements that must be deployed before hand, we will be discussing the legal, ethical and security considerations for the development of this program to launch. And we will combine the separate entities into an operational system in order to track purposes of individual customers this way we are able to track the customers loyalty points for redemption for specialty foods and gift items and other products made available by our partnership companies. Ethical considerations Ethical Considerations of Frequent Shopper Program The frequent shopper program is subject to a certain degree of ethical consideration, it has been determined that the customers’ privacy will be under close evaluation in order to maintain a high degree of privacy...
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...Kudler Fine Foods is a high end grocery store. Kudler Fine Foods has its own bakery that makes fresh baked goods from old world recipes, imports gourmet cheeses and wine. The company also imports fresh, organic meat and produce. Kudler Fine Foods competes in the marketplace by trying to stay one step ahead of the competitors. Kudler started having parties in the store. The parties have special guests that also include local celebrities and other well known chefs. The in store parties teach customers how to prepare specialty foods. These parties also get customers into the store. Customers will be more inclined to buy more of the products because they now know how to prepare the specialty foods by attending the in store parties. The customers can also have the parties in their own homes for a fee. Kudlers also has a frequent shopper program. The program is designed to give customers incentives to spend money in the store. The incentives include discounts for products that are bought frequently by each individual customer. The customers also accumulate points that can be redeemed on high end gifts and discounted airline tickets. The frequent shopper program will make customers more inclined to conduct all of their shopping at a Kudlers Fine Foods store. Both of these strategies are designed to increase revenue while also keeping the customers extremely satisfied with the shopping experience. Kudler Fine Foods also uses a few other strategies to gain and keep loyal customers...
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...Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Their mission is offer a delightful and pleasing shopping outing to their customers coupled with their experienced, helpful staff. In this paper we will discuss the importance of marketing strategy and tactics while identifying the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. The Importance of Marketing Research Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organizations strategy of expansion. Marketing research is important Kudler Fine Foods. Since the founder, Kathy Kudler, was the Vice President of Marketing for a large defense contractor, she is aware of the importance...
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...Kudler Fine Foods Market Strategy Analysis MKT 421 Ron Rosalik Kudler Fine Foods is a retailer of specialty food items in Southern California. Started by Kathy Kudler, Kudler Fine Foods specializes in high-end, fresh ingredients that are not available at conventional chain grocers. The company now has three locations and anticipates opening more in the coming years. Kudler also plans to expand existing locations by introducing cooking classes both in-store and in customer’s homes. (University of Phoenix, 2013) In order to meet their goal for expansion, both physically and in their products and services lines, Kudler Fine Foods must invest in additional market research to determine if these expansion plans are viable in their existing markets, as well as new ones. . Marketing research is essential to best determine which new product lines to introduce as well as what additional services consumers in the business’ area are willing to invest in, such as cooking classes or delivery services. Market research includes discovering many aspects about the surrounding area such as the income level of a specific area, the median age of its residents and their average household earnings. Market research also includes gathering data about the entire business. Gathering data about one’s customers, competitors, industry technologies, vendors, area distributors and other business aspects in an effort to make a company competitive in its marketplace is known as competitive advantage...
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...Kudler Fine Foods Frequent Buyer Program The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising. A projection of frequent buyers growth is expected on the initial employment of the frequent buyer program. It is the estimate of the Sales and Marketing Department that there will be a 5% growth within the first 12 months of this program. The department has also conducted an analysis considering what legal courses of actions, if any, Kudler Fine Foods will need to take to ensure the success of this program. Legal Considerations A study of the consumer trends in this area will have to be conducted. The will enable the Sales and Marketing Department to allow for a smooth and functional program and give them an idea on how to better market the product. “Market research and demographics data can be used to better target products and produce better or customized products; such data are becoming...
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