...Kudler Fine Foods Misty Robinson MMPBL/502-Managing the Business Enterprise Abstract Kudler Fine Foods is an upscale food store in the San Diego metropolitan area, specializing in fine foods and wines. This paper will explore the primary functions of management and who is responsible for each function. Also, how Kudler Fine Foods is utilizing the use of technology and the internet within the organization. Table of Contents Introduction…………………………………………………………………………………….. 4 Primary Functions of Management at Kudler Fine Foods……………………………………... 4 The Use of Technology and the Internet……………………………………………………….. 5 Five Forces – Porter’s Model……………………………………………………………………6 Conclusion……………………………………………………………………………………….7 References……………………………………………………………………………………….8 Kudler Fine Foods Introduction Kathy Kudler, founder of Kudler Fine Foods, has a passion for gourmet cooking, which requires the use of gourmet ingredients. She was often tasked in finding the ingredients she needed to prepare the gourmet meals she desired. While out shopping one day she realized there was a great demand for a fine food store, one that could offer the finest ingredients and other specialty items at a reasonable price. Kathy had a vision; it was then that the first Kudler Fine Foods was opened in 1998. The store is driven by its mission statement – “our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping...
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...Management Kudler Fine Foods is a virtual organization. This paper will identify the primary functions of management, while describing who is responsible for each function at Kulder. Explain how technology and the internet are currently being used by Kudler and how they both affect Kudler’s management. This paper will also give an example from Kudler Fine Foods illustrating each of the five forces from the Porter’s model. Primary Functions of Management Kudler Fine Food is a specialty food store located in San Diego, California. The company has locations in La Jolla, Del Mar, and Encinitas. Each store has 16,000 square fee of retail space and is stocked with domestic and imported goods. The store also has different departments, fresh seafood, produce, baked goods, fresh meats, deli, and diary departments. The first Kudler Fine Foods was opened in 1988 by Kathy Kudler, the second store opened in 2000, and the third store opened in 2003 (Kudler Virtual Organization, 2010). Kathy Kudler is responsible for the overall operations of Kudler Fine Foods. The primary function of management involves Operations, Human Resources, Accountants, and Legal. The operations of the Kudler Fine Foods are done by the Department Manager. The department manager is responsible for purchasing at the best price, quality, and the delivery of goods. The department manager maintains the inventory levels by forecasting the sales data of Kudler Fine Foods. The human resource function of Kudler Fine Foods is overseen...
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...researching the “Virtual Organization” website, there were plenty of businesses, healthcare, schools and government organizations to choose from, all of which proved to be interesting. However, after reading many of the websites, I have chosen to explore Kudler Fine Foods. Kudler Fine Foods is a gourmet food Internet supplier that sells specialty items with regards to produce, baking, pastry goods, fresh meat and seafood, condiments and packaged foods, cheese and specialty dairy products for the discerning shopper (Virtual Organizations, 2011). The company was established by Kathy Kudler on June 18, 1998 in La Jolla. The store became successful quickly, and within the first nine months, the store was showing balanced books and generating a profit for the first year. A second store opened in 2000 in DelMar, and the third shop opened in 2003 in Encinitas (Virtual Organizations, 2011). Kathy and the stakeholders developed a good mission statement for her company promising to provide the “finest selection of foodstuffs, wines and related needs in an unparalleled consumer environment” (Virtual Organizations, 2011). In addition, she promised to provide this service because “we "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler's is the purveyor of choice for customers aspiring to purchase the finest epicurean” (Virtual Organizations, 2011). According...
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...Paper Ted Ko, BSA 310 University of Phoenix August 21, 2011 Greg Walker Critical Information System Kudler Fine Foods is a local gourmet grocery store located in San Diego, with three locations. All the stores carry the very best domestic and imported goods. Kathy Kudler, Owner of Kudler Fine Foods, opened the first of three stores in 1998. In the year 2000, Kathy opened a second store with the third store opening in 2003 (Kudler Virtual Organization, 2006). Kudler Fine Foods utilizes an information technology system that is vital to its business. The company uses the POS (Point of Sales) Database System to organize and keep track of items and orders. Without this, they would not be as successful as they are. Point of Sales System Databases keeps track of inventory, supplier, order, customer, store, tender (sales), tax table, order line, and item. A successful business cannot function accurately without all these tables. The Inventory Table contains the components that make up an item. Such as, perishable indicator, quantity on hand, and unit cost. It is also “used for managing inventory and determining the availability of ingredients that go into prepared items, such as bakery products, ect” (Kudler Virtual Organization, 2006). “The Supplier Table data concerning wholesalers, vendors and other suppliers from whom inventory is procured” (Kudler Virtual Organization, 2006). Meaning, depending on the inventory, which is going to determine who the supplier is going to be in...
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...Material Differentiating Between Market Structures Table Compare the four market structures by filling in the table. | |Perfect competition |Monopoly |Monopolistic competition |Oligopoly | |Example organization |Kudler Fine Foods Virtual Organization |Apple Incorporated |Coca Cola / Pepsi |Verizon Wireless | |Goods or services produced by the |Homogenous |Limited |Limited |Differentiated | |organization | | | | | |Barriers to entry |None |High |High |High | |Number of organizations |Infinite |One |Many |One | |Price elasticity of demand |None |High |Low |High...
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...Virtual Organization Strategy for Kudler Fine Foods For many organizations, strategic decisions play an important role in how the organization plans to expand its business and its profits. There are many factors management must consider before making a final decision as to which approach will provide the most benefits as well as bringing in the most capital. Each approach considered will present strengths, weaknesses, opportunities, and risks that management must carefully consider. Each approach will also have an impact on the organization’s decision should they decide to pursue an international location. The decisions management faces are not easy ones and they must carefully determine the best strategic approach or run the risk of financial ruin. Kudler Fine Foods Kudler Fine Foods is one such organization looking to expand its operations. Currently, Kudler Fine Foods owns and operates three stores all based in the San Diego, California area. Kudler Fine Foods, an upscale specialty foods store offering domestic and foreign foods as well as spirits to its customers, began in mid-1998 and within nine months was already making a profit. Kudler Fine Foods opened two additional stores, one in 2000 and one in 2003 (Apollo Group, 2011). Because business has been so good, management is looking at another possible expansion and is seriously considering the options available. In order to make the most beneficial as well as profitable decision, management must take its time and...
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...Computer Information System Brief Kudler Fine Foods a premier gourmet grocery store is considering the best methods to integrate technology into its business operations. Kudler currently has three store locations in southern California and is considering adding a fourth store in Carlsbad (Kudler Fine Foods Virtual Organization, 2011). Currently the organization uses Microsoft Retail Enterprise Management System (REMS), Quick Books, and Microsoft Excel for their software needs and has a system of microcomputers and server at each store. This brief will discuss an analysis of the company’s business and accounting information needs, the strengths, weaknesses, opportunities, and threats of the current computer system and technology use. Business and Accounting Information Uses The organization needs to record sales, transactions, human resources, and inventory data correctly and assist store managers in placing purchases order and efficiently using resources. The inventory system needs to be easily accessible and provide reports that would assist managers in minimizing inventory costs. Kudler needs to “…develop competitive strategies to counter the actions of the competitive forces they confront in the marketplace” (O’Brien & Marakas, 2008, p. 49). For future growth the business needs to explore the information system requirements to start the website for e-commerce, frequent shopper program, and catering (Kudler Fine Foods Virtual Organization, 2011). Further business needs...
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...Research Paper Week Three Marketing 421 January 22-2013 KUDLER FINE FOODS Kathy Kudler, founder of Kudler Fine Foods, on a trip shopping for ingredients for a gourmet meal, saw the opportunity for an upscale epicurean food shop in La Jolla, Ca. On June 18, 1998 with financing the first Kudler Fine Foods opened. Nine months later the store broke even and was profitable for the year. In 2003 a second store was opened at Del Mar and a third shop opened in Encinitas in 2003. Located in the San Diego metropolitan area Kudler Fine Foods provides the very best domestic and imported fare at any of their locations. Their fine selection of bakery, pastry products, which contain no preservatives are made from scratch daily in the morning in each store which have their own modern European Style Bakery. Fresh produce department offers over 350 fresh fruits, vegetables, both organic and non-organic varieties and herbs and spices. Procured from certified organic producers fresh meat and fresh seafood and condiments, packaged foods. Cheese and specialty dairy products from 21 different countries in order to provide each customer with a pleasing shopping experience and the finest epicurean delights. With an extensive collection of domestic and imported wines and spirits at prices that will meet any budget. (Kudler Fine Foods Virtual Organization) Additional market research is needed Kudlers frequent shoppers program (Revenue Increase) seems to be a good marketing...
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...Running head: KUDLER ORGANIZATIONAL CULTURE This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Kudler Organizational Culture University of Phoenix Managing the Business Enterprise MMPBL 502 Dr. Edwin Cierpial July 30, 2010 Week #2 Kudler Organizational Culture Abstract During the age of advanced technology, companies are taking advantage of the internet and other tools to improve and expand their business through advertising and marketing. Companies use the internet to track customers and maintain current customers while trying to attract new customers. Regardless of the technology, the success or failure of a company depends upon management and the leadership and the decisions they make or not make. Leaders have a responsibility to take care of their customers and employees. Leadership must ensure that employees work in an environment that allows employees an opportunity excel based upon their potential and capabilities. Kudler Fine Foods has created an environment that is customer and employees focused. Kudler Organizational Culture Kudler Fine Foods is a gourmet food store located in California that specializes in gourmet products. The company is owned and operated by Kathy Kudler, the company...
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...Kudler Fine Foods Gregory Salazar Mkt/421 April 10, 2013 Jose Medina Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of retail space conveniently located in a fashionable shopping center. Each Kudler location offers the very best of the following selections Fresh Bakery and Pastry products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products (University of Phoenix, 2013). Focusing on the Food marketing strategy and tactics is important for all companies. A company has to ensure that all areas chosen for expansion must be researched and ensure they can be successful in that area. Marketing research will provide what product a company can and cannot sell in a certain area. Marketing research can also provide what type of consumers or customers are in the area as well as what competitors. Companies with great marketing research will get one foot closer to being successful. This paper will address the importance of marketing research...
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...Kudlers Frequent Shopper Program (KFSP) Roger Morgan, James V. Lewis Jr., Thomas Brennan, Derrick Jones, Michael Farmer, Stephon Meadows University of Phoenix Kudlers Frequent Shopper Program (KFSP) Kudler fine foods markets are food stores, in the San Diego, California area, specializing in distinctively elegant foods from around the world, and catering to a more affluent clientele not consumed with the cost of things, but seeking to purchase quality specialized products. The management and owners of Kudler Fine Foods Stores, in keeping with the standards and attitudes set forth in their mission statement are in the beginning processes of initiating a frequent shopper program throughout the entire Kudler fine food organization. Once in place this new frequent shopper program will enhance the company’s ability to analysis its customers’ in-store purchasing behavior by tracking how many times an individual consumer is in the store within any particular week, month, or year. The program will automatically track those items, which are purchased during those visits, and in what quantities those items are purchased by that specific customer. This information, which is critical to inventory control and would be used by the management team and Kathy Kudler in their monthly operations review meetings to maintain customer service levels, control excessive merchandise, and curtail inventory stock outs (Virtual Organizations Portal, 2007). The scope of Kudler’s Fine Foods...
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...Introduction An organization is made up of many departments; therefore each department must be in good working standards in order to be effective. Each department must fit and work conjointly with other departments allowing for total organizational optimization. In an organization recognized for excellence, those departments are aligned so that the whole is actually more effective than the sum of the departments. Riordan Manufacturing, Inc. Riordan Manufacturing Inc. is a plastics manufacturer who specializes in plastic injection molding. The company is a fortune 500 company which is completely owned by Riordan Industries. The company is located in San Jose, California. Riordan Manufacturing has cutting edge research and development and the company’s Six Sigma and ISO 9000 certifications make this company a high quality focused organization (“Riordan Manufacturing, Inc., 2013”). Organizational Model The company uses a tall hierarchy or bureaucratic chart as their organizational model. This is said to be the organizational structure of Riordan Manufacturing due to the fact that the company has a CEO at the top level of the organization and numerous levels of management afterward. Riordan Manufacturing tends to be a complex organization that utilizes a long chain of command, similar to that of the military. Riordan’s management structure outlines many different ranks and each rank controls a minim area within the company. The organizational structure used...
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...firms. Select and complete one of the following assignments: Option 1: Differentiating Between Market Structures in Kudler Option 2: Differentiating Between Market Structures in an Organization of Your Choice Option 1: Differentiating Between Market Structures in Kudler You will apply important microeconomics concepts toward the competitive strategies of the Kudler Fine Food Virtual Organization that affect its long-term profitability. You will evaluate the differences between market structures and review the organization’s strategic plan, marketing overview, market surveys, and other material to evaluate the organization’s competitiveness in the marketplace, including its customers’ views. In the process, you will identify the market structure that you believe best applies to this organization, and assess how the market structure positively and negatively affects the firm’s long-term profitability. Complete the University of Phoenix Material: Differentiating Between Market Structures Table located on the student website. Compare the various characteristics of the market structures by completing the table. Kathy Kudler has hired you as a consultant to perform a market analysis, review her competitive strategies, and make recommendations on how she can maximize profits. Read the materials in the Kudler Fine Foods Virtual Organization, including the firm’s strategic plan and marketing overview. Write a 1,050 – 1,400-word market analysis in which you address...
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...Virtual Organization Strategy Yvette Griego, Judy Herbert, Hung Ho, Denny Morrison, Stacy Oshrin FIN/370 March 18, 2013 Dr. Shadi Sifain Virtual Organization Strategy Kudler fine foods is a company that prides itself on a quality selection of spirits and wines as well as organic meat, seafood, and a huge variety of produce. In addition, Kudler offers gourmet cheeses from 21 countries and fresh baked goods. According to its corporate site, Kudler currently operates three stores in southern California. The company can deliver quality merchandise because they “shop the world" and “go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (University of Phoenix, 2013, para 3). The following analysis shall discuss several options available to Kudler Fine Foods when considering expansion from its current status as a privately held company. The options considered are to formulate an initial public offering, engage in the acquisition of a similar business, or merge with another company. Team B will compare and contrast the strengths, weaknesses, opportunities, and threats associated with each option. Globalization and exchange rates are a primary factor in expansion, and the team shall discuss the effects of globalization, factors associated with exchange rate risks and how best to mitigate such risk. In addition, the team shall formulate a recommendation of the best option for Kudler...
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...In this paper I will review and analyze the importance of marketing research for Kudler Fine Foods; also will identify areas where additional market research is needed, analyze the importance of competitive intelligence and finally evaluate the development of Kudler Fine Food’s marketing strategy and tactics. Marketing research is defined by Entrepreneur Encyclopedia as the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. (Entrepreneur 2012) Kudler Fine Foods is located in San Diego, California and is an upscale local specialty food store. The founder of the company is Kathy Kudler and the first food store was opened in 1998. There are now a total of three stores. The mission statement of the Kudler Fine Foods is “our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.”(Virtual Organizations Portal) It is fair to state the marketing strategy is to present consumers with the best gourmet and quality foods or products which may be imported or domestic. Additionally, to create a loyalty or frequent shoppers program which will provide consumers...
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