Kudler Fine Foods is a high end grocery store. Kudler Fine Foods has its own bakery that makes fresh baked goods from old world recipes, imports gourmet cheeses and wine. The company also imports fresh, organic meat and produce. Kudler Fine Foods competes in the marketplace by trying to stay one step ahead of the competitors. Kudler started having parties in the store. The parties have special guests that also include local celebrities and other well known chefs. The in store parties teach customers how to prepare specialty foods. These parties also get customers into the store. Customers will be more inclined to buy more of the products because they now know how to prepare the specialty foods by attending the in store parties. The customers can also have the parties in their own homes for a fee. Kudlers also has a frequent shopper program. The program is designed to give customers incentives to spend money in the store. The incentives include discounts for products that are bought frequently by each individual customer. The customers also accumulate points that can be redeemed on high end gifts and discounted airline tickets. The frequent shopper program will make customers more inclined to conduct all of their shopping at a Kudlers Fine Foods store. Both of these strategies are designed to increase revenue while also keeping the customers extremely satisfied with the shopping experience. Kudler Fine Foods also uses a few other strategies to gain and keep loyal customers, keep revenue as high as possible, keeping costs low, and staying ahead of the competitors. Kudlers uses advertising, accounting, inventory management, forecasting, and merchandise selecting and pricing. The information gained from the marketing surveys and strategies shows that Kudlers really does care about the happiness of their customers. This happiness is more important that finding