PR Campaign-Kudler Fine Foods
Bill Hussey
MKT/438
October 31, 2011
Tammy Fernandez

PR Campaign-Kudler Fine Foods
As an organization Kudler Fine Foods is experiencing security issues associated with operating on the Internet. Learning Team A will act as the public relations team and will create and identify ways to address the issue. This paper will focus on the target audience for the public relations campaign, discuss ethical implications related to the public relation issues, develop a market research plan to support our PR campaign, analyze how the public relation campaign will affect the marketing function, and analyze the similarities and differences between proactive and reactive public relation.
Organization’s Public Relations Issues
Kudler Fine Foods is experiencing security issues associated with operating on the Internet. One Public Relations issue that Kudler’s is going to face is reassuring consumers the safety of their credit card information. Another issue is consumer privacy. The consumers will need reassuring that their home addresses were not accessed, keeping their privacy.
When Kudler’s Internet was accessed, some of their accounts were gotten into. Kudler Fine Foods will have to reassure the company’s product providers that the information of the provider’s other consumers were not accessed because of to Kudler’s security issues.
Both the consumers and the product providers will have to be reassured that safety has been taken to insure that this does not happen again.
Target Audience Buyers and sellers are using the Internet to purchase and sell products more and more. In the United States alone, the Internet sales are increasing each year ("Nuwire Investors", 2006-2011). In 2000, the Internet sales were $30,000 billion and by 2009 it had increased to about $135,000 billion ("Nuwire Investors", 2006-2011). It is