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Kudler Foods

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BSA/310: BUSINESS SYSTEMS Individual
Kudlers Fine Foods is a popular food chain that sells high-end grocery from local and external suppliers. Their products include fresh baked pastries, specialty dairy selection, a broad cheese selection, variety of wines amongst other products (kudlerfinefoods, 2013)
Kudlers Fine Foods magnificent growth has come through providing their customers with the finest selection of the very best quality products as well as customer service.
With the intention of expanding further and hope to improve its sales, Kudler’s has realized that their number one priority must be customer service. To improve efficiency, they therefore want to increase the purchase cycle of their consumers by implementing a Frequent Shopper Program. This is a loyalty program in which will allow for their frequent shoppers to accumulate points that are redeemable for high end gift items and also specialty food items (Apollo Group, Inc., 2010).
Kudlers’ has in the past faced challenges of keeping product inventories. While increasing customer satisfaction, the Frequent Shopper Program will as well help fix the retail store’s inventory challenges. It will help track the consumer’s shopping trends, information which will then be used to update inventories thus help the Kudler’s in stocking more of the items that their customers want leading to customer satisfaction.
Despite the benefits that come with the Frequent Shopper Program, the project has potential legal, ethical, and information security concerns. These must be addressed beforehand to ensure the success of the program.

Legal Issues
For Kudler’s Frequent Shopper System to succeed, it will need to maintain personally identifiable information (PII) database. The Frequent Shopper Cards should be registered with customer details. That is, the name, address, and telephone number and email address.

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