...Memo To: Kudler Fine Foods Attention: Management Team From: XXXX Date: 11/18/2015 Re: Integrated Marketing Communication Plan (IMC) Integrated Marketing Communications Plan The objective of this memo is to increase the customer base of Kudler Fine Foods by developing a positioning strategy and incorporating various advertising media in a marketing campaign to create a brand recognition that reflects continuous growth and success for the company. An imperative part of the IMC plan is to determine when to use market segmentation of demographic, psychographic, geographic, and behavioral in making marketing decisions. According to NetMBA (2010), “Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.” Additionally, this memo will discuss in detail the importance of each segment and develop a positioning strategy for Kudler Fine Foods against competitors. As a consultant hired to conduct marketing research for Kudler Fine Foods and to implement an Integrated Marketing Communications plan, my findings and recommendations are outlined in this memo. Marketing research consist of various aspects such as customer surveys, acquiring an understanding of market segmentation and its variables, collecting data from primary research, assessing the data and applying the outcome to the current marketing strategy. Additionally, marketing research...
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...Data Memo University of Phoenix Robin Horton Professor Church March 18, 2012 Data Memo MJB MARKETING INC. MEMO To: Kudler Fine Foods Management Team From: Robin Horton Date: 03/18/2012 Re: The Importance of Demographic/Psychographic Information within the Marketing Strategy Over the next few weeks the marketing executive of MJB Marketing Incorporation will be assisting Kudler Fine Foods in the process of evaluating the opportune times to implement psychographic, demographic, behavioral, and geographic segmentation into their marketing assessments. It is imperative that Kudler Fine Foods realizes the magnitude of demographic and psychographic data and the pertinent information these data’s convey about their current and possible future consumers. MJB Marketing Corporation will devise a positioning strategy for Kudler Fine Foods while contemplating the possible arrays of segmentation to assess the various competitors within the market. During all phases of the project MJB Marketing Incorporation will provide clear concise reasoning’s for the recommendations. Kudler Fine Foods must estimate the demographic characteristics such as age, occupation, gender, income, education, and other like values to properly proceed to expanding their stores. In order to create the best location and store attributes it will be necessary to pinpoint geographic, demographic, psychographic, and behavioral segmentation. These variables must be accounted for to create the ideal...
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...Kudler eCommerce Solution BSA/310 November 26, 2012 Joseph Rezendes Kudler eCommerce Solution What can keep customers coming would be a Frequent Shoppers Program. This type of program can be easy for customers to use. This type of system can offer discounts, club specials, and free items if they shop at Kudler Fine Foods more times than any other shopper programs. When developing the Frequent Shopper Program there are many things that will go into this. One would be the legal and ethical way to do ???? and the other would be the consideration of security problems that can occur. In order to use ecommerce system the Company needs one server to be .NET framework, one server to be SQL server 2005/2008, the company has to be Windows 2008 with R1 or R2. Ecommerce system is built on Microsoft stack, and to ensure the security on the system the webserver would be on DMZ and the database would be on the trust network. When developing this program customers want to see how Kudler Fine Foods promote their products and how they will cater to those ones that uses and buy the most products from their web sites. [Interesting observation which needs to include encryption.] One way to use this would be in stores and on line. Just think if they order and use the Frequent Shoppers Program they will most likely return to the store to either return items and then buy something else or look on line and then buy at the store. What the customer spends with...
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...Use a memo you have written, one that one of your peers or your manager has written, or one of the following from the University of Phoenix Virtual Organizations' intranet sites: • Kudler Fine Foods: Training for New Cash Registers Memo located under Administration > Communications Evaluate the memo using the following criteria: • Organization • Clarity • Tone • Writing style • How you reacted to the memo Write a300- to 500-word report in which you comment on each of the criteria and make suggestions for improvement. After reviewing the memo from Kudler Fine Foods I have suggestions for improvement of the memo. When it comes to organization the writer should have used the memo template checklist, meaning to have the identification lines include Date, To, From, and Subject lines. Looking at clarity It is obvious that the writer is requesting recommendations to determine the best means to deliver training, but there is no clear due date for the recommendation which leaves it open to the reader’s choice as how long to take to render a recommendation. The tone is one of slightly unfriendly directive. The writer could have used a phrase like “I am looking for any insight you may have on this matter”. The writing style is concise and succinct, which is good but could have offered just a bit more information like when the deadline for the recommendation was, and also could have included a request for face to face time to brainstorm some ideas for...
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...Corporate Memo Correction As discussed in a memo from Kudler Fine Foods, launching a new point of sale system to business in three retail locations. The memo update by the company seems understandable of what changes will make, but has no detailed conclusion when and how the changes will implement and time duration may take. Memo lacks clarity in sentence structure, having the audience to recollect information of what they know from company’s past updates. “While the vendor has training materials and will train our trainer, we need to determine the best way to train the cashiers in the three stores, the management team in each store and the computer support specialists.” This sentence itself is very unclear of what changes the company is looking forward with the new Point of Sale (POS) system. Memo did not include, who is the trainer? Is training class classified to all three locations or at one location? What type of training is suitable to each department? How corporate changes will be effective to all three locations, it looks like training given responsibility to each store. Memo drafted in such a way the training program seems to be inefficient in nature and the same sentence repeated throughout. The memo is expository writing and no technical method informed about using new (POS) system. The writer is not concerned of giving clear information for the upcoming changes, as this can be so difficult for employees to cope with changes and mandatory timing arrangement in their...
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...Week 5 Ratio Analysis Memo ACC/291 Kudler Foods Memo To: CEO-Kudler Foods. From: Team B Date: August 22, 2011 This memo is in regard to a recent horizontal and vertical analysis performed on Kudler Foods. The analysis completed was to inform the company of potential interests from different users. The users will be able to use ratios calculated to reveal performance and the current position of the company. The vertical and horizontal analysis is attached along with calculations of liquidity, profitability, and solvency ratios. The liquidity, profitability, and solvency ratios allow users to identify the financial health of Kudler Foods. The liquidity ratios include the current ratio, acid-test ratio, and inventory turnover. Kudler Fine Foods has no accounts receivables so there was no need for a receivables turnover calculation. The liquidity ratios show that the amount of liquid assets is high in comparison to the industry average. This means that Kudler Foods has assets that can be converted to cash very quickly. Creditors would look at these calculations and be appeased by the ability Kudler Foods has to pay their short-term liabilities. The profitability ratios calculations included asset turnover, profit margin, return on assets, and return on common stock-holder equity. The ratios calculated show by use of profitability ratios the company financial position is worrisome. This is said because ROA is low. When ROA is low then the company is using less money on...
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...Kudler Fine Foods | To: | Kathy Kudler, CEO | From: | | Date: | June 10, 2013 | Re: | Ratio Analysis Memo | Kudler Fine Foods have traveled across the world to bring people upscale foods and wines carrying a wide variety of products that is affordable to all. In order to meet the organization business demands sales, company’s goods, and depreciation are must guarantee maintain stability. Kudler Fine Foods has programs in three stores in Southern California selling the best merchandise and discounts regarding cooking and wine classes to measure the balance sheet, income statement, using horizontal and vertical analysis revealing profits, solvency, and liquidity to show how well the company has progressed over the years. Kathy, analyzing the company’s financial performance is an important tool. You will find the following data useful for understanding how well the company has been performing. Different users such as investors, management, bankers, and creditors will appreciate the knowledge of the financial situation of Kudler Fine Foods in the past year when making their decision to use the services and products. The liquidity ratio reveals current ratio (16:94:1), acid-test ratio (13:03:1), receivable turnover (no receivables), and inventory turnover (19.8 times)...
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...in most contemporary organizations, all employees are responsible for at least part of these so called management functions (Gomez-Mejia, 2002). This paper will attempt to exemplify the primary functions of management, Porter’s five forces, and technology as it relates to management using Kudler Fine Foods (KFF) as the organization. Primary Functions of Management Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them (Daft, 2011). According to Gomez-Mejia in most contemporary organizations, all employees are responsible for at least part of the management functions. Within KFF this appears to be true. The company has three locations not lending a huge need for one specific person to undertake all duties of this management function alone. By definition, strategic managers are most often the senior executives of an organization, which duties encompass planning. By definition a strategic manager is responsible for total management, which here is Kathy Kudler. As aforementioned she does not bare this task alone. Through an e-mail correspondence initiated by Anne Shousha; legal consultant to Kathy Kudler, recommends Tara Emiliano; a former...
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...Creative Intelligence and Leadership Once the marketing team at Kudler Fine Foods brought our management team their recommendations regarding moving Kudler Foods ahead of the competition, our management team went to work. The first thing was to identify the strengths within our management group, and leverage on the experience Kudler had. With any organization, it is vitally important that a company’s vision be implemented flawlessly. Each member of management took a creative intelligence test. This test was to show the type of inner drive each manager possessed and how that inner driver would help achieve the goals Kudler Fine Foods expected out of the leaders. The first plan was for Kudler Fine Foods to become nationwide. The second plan; Kudler wanted to establish a contract with the local farmers to ensure the organic foods would be available if requested by customers. Third, the Kudler wanted to upgrade to more modern technology. Moving to modern technology would help them stay competitive and reduce cost. Yolanda was profiled as imaginative. Ron took the test, and he also profiled as imaginative. Brenda test profiled showed she is innovative. In our reading we discovered that an imaginative creative person is very insightful. These individuals brought strengths in risk taking, leaps of imagination, independent in their thinking, willing to go against the status quo. These individuals were open-minded, and use humor to convey ideas. The Innovative creative person...
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...Marketing Research Kudler Fine Foods is a unique epicurean food shop. They first opened in 1998 and since then have opened two additional store locations. They are well known for their cheese and wine products but also carry a wide variety of the freshest produce, meat, seafood, and bakery items (Kudler Fine Foods, 2011). Kudler just like any organization needs to make good decisions concerning the marketing research for the organization. Marketing research is all the details that go into discovering a problem or an opportunity and then solving it. It is also used most of the time to try to reduce some of the risks there are in an organization (Kerin, Hartley, & Rudelius, 2011). There is always room for additional marketing research in any organization. This is an ongoing process used to keep a company moving forward. Since Kudler Fine Foods opened the first store in 1998, they have been a leader in the fine food market in the San Diego metropolitan area. It is very important for Kudler and any organization to use marketing research everyday to help the organization grow. Marketing research is used to bring the organization more knowledge about what they are looking for which can then bring them to more of an understanding which can then lead to a better profit for the company. The only way to effectively please the target customer is to meet or exceed their needs and wants with the product or service from the company. In order to do this Kudler Fine Foods did the...
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...Running head: KUDLER FINE FOODS: HR FOCUS Kudler Fine Foods: HR Focus Name School Business Systems II 502 Instructor Date Kudler Fine Foods: HR Focus Kudler Fine Foods is owned and operated by Kathy Kudler. It is a local upscale specialty food store that provides high quality domestic and imported foods. In the San Diego metropolitan area, the company has three locations; in La Jolla, Del Mar, and Encinitas. La Jolla is the Kudler Fine Foods headquarters. With Kudler’s current growth, the store is in need for an upgrade to their Human Resources (HR) management system (Apollo Group Inc, 2012). To get an idea as to what Kudler Fine Foods requires in a new HR system, an understanding of the store chain’s current system will be needed. For Kudler’s payroll system, the store uses Quick Books and outsources the processing of payroll to Intuit. Intuit tracks each employee’s information in their own database, which includes (Apollo Group Inc, 2012): * Personal information, such as name, address, marital status, birth date, etc. * Pay rate * Personal exemptions for tax purposes * Hire date * Seniority date (which is sometimes different than the hire date) * Organizational information (store for budget purposes, manager’s name, etc.) If there are any changes that are required of an employee’s records, the employee’s supervisor must submit a form in writing, where an accounting clerk with Intuit can enter the changes in their system. The accounting...
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...Ratio Analysis Memo – ACC/291 University of Phoenix To: Ms. Kathy Kudler, CEO From: Accounting Re: Company Ration Analysis Kudler Fine Foods accounting department has completed a full analysis on the 2003 financial statistics. Different tools of analysis are used to help complete the analysis measurement. Below you will find exact calculations on liquidity ratios, profitability ratios, and solvency ratios. Financials from 2003 have helped us get an overall view of the company’s well being and with further years to come we will be better able to estimate a yearly return. To measure the company’s short-term ability to pay its maturing obligations and to meet unexpected needs for cash, or liquidity ratio, several ratios are used. First is the current ratio rate. This measures the company’s liquidity and short-term debt-paying ability. Kudler’s current ratio is 16.95:1. This means the company has $16.95 of current asset for every dollar of current liability. This is great in comparison to the average industry’s ratio, which is 1:06:1. Kudler’s acid-test ratio, which measure immediate liquidity, is 13:04:1. The average industry’s is 0.29:1. The receivable turn-over rate is 125.54. In other words, Kudler Fine Foods collects 125 receivables during its given period. This rate is over four times the industry average of 28.2. After measuring the inventory turnover, Kudler Fine foods inventory is sold 18.9 times during its accounting period. With the average industry rate...
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...defined as, the rules of conduct recognized in respect to a particular class of human actions or a particular group, or culture. The Kudler Fine Foods is type of market that can offer people many different things. Things such as gourmet breads, cheeses, and of course their wine. All of these wonderful things have come from around the country. Kathy Kudler founded the store in 1988 and it has been very successful and they have even opened two more stores. Though as any other small business they also have their ups and downs too. Things that have to do with the economy and even ethically. The Kudler Fine Foods is transforming its produce to carry organically grown produce. Kudler Fine Foods is an upscale specialty food store located in San Diego, California that was created by Kathy Kudler. What started out as a small endeavor has grown into three stores throughout the San Diego metropolitan area. The three stores are located within existing shopping centers and contain the following departments: bakery and pastries, meat, produce, cheese and dairy and fine wines. In the company's mission statement: "We will provide our customers the finest in selected foodstuff, wines, and related needs in an unparalleled consumer environment because we “shop the world” for our products” (Kudler Fine Foods, 2010). Kathy Kudler and her administrative team have decided to contract with local vendors to bring organic produce to the...
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...Serge Lalanne Eng/211 1-17-2015 Memo Evaluation For this weeks assignment I choose option number two, I will be evaluation a memo from Kudler Fine Foods which addresses the training of new cash registers. For this evaluation I will analyze the memos organization, clarity, tone, writing style and I will give my initial reaction to the memo. The evaluation is as follows: Organization: This memo is well organized it contains a headline with the companies name. The memo clearly indicates who the memo is from, who it is addressed to and the subject of the memo. The body of the memo seems to be organized properly, but could use some minor improvements. Some improvements that I might suggest are, the sentence structures could be improved and adding a date to the memo header will help the reader recognize when this memo was written. Clarity: The memo is written in a clear manner that gets straight to the point. The purpose of this memo is to review a task that needs to be completed and assigning that task to the reader of the memo (Brenda Wagner). Having the purpose of this memo in mind the clarity is at the proper level for me to consider it sufficient. Tone: The tone of this memo seems semi-formal because although it has a casual tone, it also has a business formal aspect to it because the main purpose is to assign a task to the reader that he/she needs complete. Witting Style: As I mentioned in the tone evaluation the memo seems to be semi-formal and so does...
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...The Kudler Fine Food Company will be having new registers installed in three of their stores. This is the main piece of information being communicated in the memo that was sent from Yvonne Reynolds to Brenda Wagner. Based on the criteria of organization, clarity, tone, and style this memo is not a very good example of what a memo should be. The organization of this memo is done in a way that you can understand that they are going to be getting new registers. However, the clarity of the memo makes it difficult to understand. Yvonne informs Brenda that the vendor of the new registers will give some training materials and train the company’s trainer. She then states, “We need to determine the best way to train the cashiers in the three stores, the management team in each store and the computer support specialists.” This makes is confusing to understand who is suppose to be doing the training in the store. It leaves questions as to why the vendor id training someone if it is then up to the stores to find a way to train the employees. The clarity also comes into question when Yvonne says to, “have someone evaluate the various means we could use to deliver the training and make a recommendation of how we should proceed.” This leaves Brenda to try to figure out where to look for someone and to figure out when exactly the training is suppose to happen. The tone and style are on the casual style for a business memo. The whole thing is typed in one paragraph that is not as informative...
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