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Kudler Problem Statement

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Kudler Fine Food (Problem Statement)

The paper should examine Kudler Fine Foods existing issues and identifying current strategy. The paper should discuss Kudler’s marketing and Strategies for better positioning for growth.

Kudler Fine Foods, founded by Kathy Kudler in 1998 with a vision to grow into several store in high end markets. In summary and as shown in the 2003 strategic plan illustrated that Kudler Fine Foods was founded by Kathy Kudler first in La Jolla – California area, followed by two additional stores in 2000 and 2003. While the KFF La Jolla location was doing well, there were some challenges on the second location in Del Mar – California in which consideration for merging the Del Mar store with the third location in Encinitas - Carlsbad, California. Kudler Fine Foods (KFF) vision “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine” the vision statement automatically set the targeted customers with specific passion for gourmet cooking and fine wines from a singles source. Kudler Fine Foods important task is to understand to look outside the box and look into ways to how to reach the market and review their current position, marketing & strategy plans among few other issues and have a mission statement to align with base on some kind of key metrics to measure progress.

KFF entire operations carried issues that became problems. Some of the issues also started to develop into major problem affecting the bottom line and revenue. KFF had they SWOT cut out for them but if reviewed closely the notice of narrow focus on repeat customers and no direct competition and in relations to the business as internal nothing external. Kathy needs to listen and take a quick look at the SWOT analysis to understand that existing challenges. Kathy needs

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