...Running Head: KUDLER FINE FOODS STRATEGIC PLAN Kudler Fine Foods Strategic Plan Kudler Fine Foods Strategic Plan Organizations in today’s competitive business world must have a strong and effective strategic plan. Kudler’s Fine Foods must implement a plan that will carry its business to new heights. The strategic plan must include a mission,vision and values statement that will describe what the company stands for and why it exists. Kudlers Fine Food's goal is to be the premiere gourmet grocery store. Kudlers seeks to specialize in providing the finest meats, produce, cheeses, and wine. Kudlers will need to revise their vision statement, mission statement, and value statements in order to achieve being the industry leader in specialty foods. Organizational Mission A mission statement is why the organization was created and why it exists. A good mission statement not only explains why the organization exists but also what it hopes to achieve in the future. It articulates the organization’s nature, its values and its work. (Radtkey, J., 1998) Kudler’s mission is to provide a wide selection of the freshest ingredients as well as all the tools a gourmet cook could ever want. They are committed to providing their customers the finest selection of very best foods and wines so their customers’ culinary visions can come true. (Kudler, 2007) Vision A vision is a brief statement that captures the heart of the company and defines why it exists. (Lenehan...
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...Kudler Fine Foods Strategic Plan Executive Summary The management team of KFF have undertaken a goal of developing a new strategic plan to capture the new direction of the company. The strategic plan will include a new mission statement, a new vision statement, and a new value statement. One of the steps to be taken to redefine the direction of the company is to perform an environmental scan. An internal and an external environmental scan will be performed to understand the important information necessary to move the company in the correct direction. For a project as large and important as redefining the company direction, tools will be used to organize the endeavor. These tools will include a Work Breakdown Structure (WBS) and a Gantt chart to organize and plan the new strategy to be implemented. One part of the plan will focus on people and include training and recruiting qualified personnel. Another step will focus on process improvements, and this step will contain market development, concentric diversification, and channel control. The last step will contain products, and this step will focus on technology and product analysis. The implementation plan will define the goals and schedule each of the parts of the work breakdown structure. Another important step in the new strategic plan will be understanding the financial implications of the plan, including the risks and rewards. A detailed risk management plan to include environmental disasters must...
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...Kudler Fine Food Strategic Plan Analysis CIS/564.4 INFORMATION MANAGEMENT IN BUSINESS ABSTRACT Kudler Fine Food continues to strive for growth and success based on the vision of founder Kathy Kudler, a retired VP of Marketing from a large defense contractor, to have a premiere gourmet grocery food store with the best meats, produce, cheeses, and wines. With having direct control over hiring, ordering and customer service, she has built the company into an expanding organization. The following is a proposal of strategic implementation of technology and opportunities for strategic recommendations to improve workflow and to increase bottom line. Kudler Fine Food Strategic Plan Analysis In today’s highly competitive business environment, the use of information technology to enhance business operations and to improve customer services is improving productivity and increasing a high return on investment that will achieve long-term company goals. Kathy Kudler has plans to add an automatic inventory and ordering system by introducing a new e-commerce capabilities and an online catering link on company website. . Areas that could use strategic attention are management and creating an enterprise network between stores. With the management of Kudler Fine Foods, Kathy Kudler should consider different options that can improve her business. One option is to outsource some if not most of the management roles as far as the store management, human resources role, financial...
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...Structures in Kudler Kudler Fine Foods runs three local higher end specialty food stores in the area of San Diego Ca. Kudler vision is to be the best gourmet grocery store for the above average shoppers that are looking for the best meats, produce, cheeses, and wine. Kudler has three stores in southern California and considers itself without direct competition (Apollo, 2011, Strategic Plan). Here it will show what are Kudler strengths and weaknesses, market structures, competitive strategies, and recommendations. Strengths and Weaknesses for Kudler The survey that was taken in 2012 indicated that Kudler, store hours are the biggest strengths with over 71% of those responding, agreeing that the “store hours are convenient” and the “atmosphere and décor are appealing” (Apollo, 2011, Market Surveys). When comparing how the shopping encounter was, it comes out as a weakness. Roughly 40% of the customer surveyor’s say that the value of the products was good for the money, and about 60% say that customer service representatives were nice and respectful. Highlighting the key parts of the survey results, those who participated conquer with the saying that, every question decreased in the surveys for 2010 and 2011. Kudler is just one of the few stores in Southern California area that is in this type of food market, the weakness in price and the potential decrease in customer satisfaction could make an opening for stores to come into play in the market and take Kudlers share of the...
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...Kudler Fine Foods-Strategy University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic...
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...Strategic Plan Update Strategic Planning and Implementation/STR 581 February 8, 2005 Strategic Plan Update Executive Summary Kudler Fine Food is a western United States based company, which is located in San Diego metropolitan area. It furnishes quality food products at the reasonable price and texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share. The company was valued for its employee fairness and high customer services. In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, an environmental scan was necessarily to better realize the current critical situation of the company. This scanning shows internal (Strength & Weakness) and external environment (Opportunities & Threats), which reflects that despite of the number of threats faced by the company; Kudler Fine Foods efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Company’s Background In San Diego metropolitan area, Kudler Fine Foods...
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...Structures - Kudler Fine Foods ECO/365 November 25, 2013 Differentiating Between Market Structures - Kudler Fine Foods Kudler Fine Foods is dedicated to providing quality products and services to its customers. The company operates three local upscale specialty food stores in the San Diego area. The company’s “vision is to be the premiere gourmet grocery store for those selective shoppers searching for the best meats, produce, cheeses, and wine” (Apollo, 2013, Strategic Plan, p. 3). Kudler has three stores in Southern California, and the owner Kathy Kudler considers the company as operating in an industry without direct competition (Apollo, 2013, Strategic Plan). This paper will attempt to address Kudler Fine Foods market structures, its competitive strategies, strengths, and weaknesses as well as provide some strategic competitive recommendations. Market Structure The monopolistic competitive market structure according to (Colander, 2010) includes several firms selling slightly different products. Kudler Fine Foods falls within this market structure. There is an easy entry into the market for new firms in the long-run, and these firms are large enough to influence total supply. The benefits of a monopolistic competitive market structure is the ability to act independently, and adapt to economic changes while meeting customer preferences, which differentiates the firm from its competitors. In other words Kudler Fine Foods exercises...
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...Kudler Fine Foods-Strategy Brian R. Duncan University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches...
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...Kudler Fine Foods-Strategy University of Phoenix MBA-502 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly used:...
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...Kudler Fine Foods: Generic Strategy and Use of Technology Sonya Parker January 14, 2012 MMPBL/502 Managing the Business Enterprise Dr. Pat Cummings Table of Contents Abstract2 Introduction2,3 Changes In Technology3,4,5 Generic Strategy5,6 Reccomendations7,8 CONCLUSION…………………………………………………………………………………………………...8 References……………………………………………………………………………………………………9 Abstract Kudler Fine Foods is an expanding business with increasing locations and services offered. The use of technology in the internal and external environment can help to increase revenue for Kudler. Decreased start up costs can be expected as well due to the advantage of having foundational elements for the additional business already present within the internal environment. With the implementation of the concentric diversification Kudler can expect to smoothly implement the additional businesses. INTRODUCTION Changes in technology and a businesses use of technology at hand can either help to grow a business or leave it trailing behind competitors who take advantage of technologies that make the shopping experience more convenient. Kathy Kudler, owner of Kudler Fine Foods is looking at expanding her business by location and through services offered. With the addition of a catering business and increasing the online business supplements, transactions can increase, and the same increase will be seen in revenue. In this paper I will discuss Kudlers use of technology and the generic...
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...Strategic Quality Management Lyndsey Chacon University of Phoenix MGT/449 Jeffery Messinger October 11, 2009 Strategic Quality Management Quality is vitally important to any company when creating and implementing a new quality plan for a new product or service. Quality can be described as the maker or breaker for almost all business. After all customers focus more on quality and customer service more than anything else including price. In this paper, I will discuss Kudler’s quality strategies and strategic plan as well as identify and examine the process of improvement. Furthermore I will also talk about Kudler’s tools and techniques along with the significance of competitive intelligence as it relates to their organization. The History of the Company Kudler Fine Foods is an upscale specialty food store founded by Kathy Kudler in June 1998. The business offers their customers a wide selection of both imported and domestic products from bakery, meat and seafood, to produce, cheese and dairy products, not to mention their extensive assortment of wines. Presently, Kudler Fine Foods has store locations in La Jolla, Del Mar, and Encinitas, California. “Kudler’s mission is to provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment” (Apollo Group 2008). A few years after opening, Kudler Fine Foods quickly began to experience substantial growth. Therefore...
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...Kudler Fine Foods Thomas Gilbert MKT 421 May 8, 2012 L. Denise Lozano Abstract This paper is a discussion of Kudler Fine Foods and the importance of marketing research in relation to the organizations marketing strategy and tactics. The paper will identify areas where additional market research is needed, and analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. Kudler Fine Foods Kudler Fine Foods is located in San Diego, and is a local upscale specialty food store. Kudler provides products and services at three locations (La Jolla, Del Mar, and Encinitas). These stores are located in fashionable shopping outlets with the stores occupying about 8,000 square feet of sales space. Kudler offers a variety of domestic and imported products at each location. Product variety includes: Baker and Pastry Products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products. Kathy Kudler is the founder of Kudler Fine Foods. Kathy opened her first store in 1998 and was followed by two additional store openings in 2000 and 2003 (University of Phoenix, 2011). Strategic Objective Kudler Fine Foods strategic objective is to increase loyalty and profitability of their consumer. The objective is to be achieved through three initiatives. These initiatives include: expanded services, a frequent shopper program, and increased efficiency....
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...Statement - Kudler Fine Foods UNIVERSITY OF PHOENIX Problem Statement - Kudler Fine Foods Kudler Fine Foods (KFF) is a chain of upscale specialty food stores in the San Diego area of Southern California. The stores target cooks who want only the finest ingredients, including prime cuts of meat, fresh seafood, exotic produce, imported cheeses and dairy products, and fine wines. There is a bakery on the premises which offers a wide variety of freshly baked breads and pastries. KFF also offers catering, online ordering, and special orders of items not carried in the store (Kudler Fine Foods History, 2007). Kathy Kudler is the owner of KFF; it was her own passion for gourmet cooking, and her vision of a specialized “one stop” gourmet grocery store which caused Kathy to recognize the opportunity for such a specialized store. In 1998 the first KFF store opened La Jolla, California. Kathy’s vision proved to be successful and, within five years, generated enough revenue to enable her to open two additional stores, one in Del Mar and the other in Encinitas. The long-term vision of KFF is to become the premier gourmet grocery store for shoppers interested in purchasing the finest imported and domestic bakery, meats, produce, cheeses, and wines (Kudler Fine Foods History, 2007). “Our ultimate goal is to compete in high-end areas in other cities as well. Our long-term plan includes possible sites in: Scottsdale, Arizona; Naples, Florida; and Greenwich, Connecticut” (Kudler Fine Foods...
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...Problem Statement - Kudler Fine Foods Kudler Fine Foods (KFF) is a chain of upscale specialty food stores in the San Diego area of Southern California. The stores target cooks who want only the finest ingredients, including prime cuts of meat, fresh seafood, exotic produce, imported cheeses and dairy products, and fine wines. There is a bakery on the premises which offers a wide variety of freshly baked breads and pastries. KFF also offers catering, online ordering, and special orders of items not carried in the store (Kudler Fine Foods History, 2007). Kathy Kudler is the owner of KFF; it was her own passion for gourmet cooking, and her vision of a specialized “one stop” gourmet grocery store which caused Kathy to recognize the opportunity for such a specialized store. In 1998 the first KFF store opened La Jolla, California. Kathy’s vision proved to be successful and, within five years, generated enough revenue to enable her to open two additional stores, one in Del Mar and the other in Encinitas. The long-term vision of KFF is to become the premier gourmet grocery store for shoppers interested in purchasing the finest imported and domestic bakery, meats, produce, cheeses, and wines (Kudler Fine Foods History, 2007). “Our ultimate goal is to compete in high-end areas in other cities as well. Our long-term plan includes possible sites in: Scottsdale, Arizona; Naples, Florida; and Greenwich, Connecticut” (Kudler Fine Foods Strategic Plan, 2007). In the next five years, KFF will...
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...Head: KUDLER STRATEGY Week 6 Kudler Strategy Yong Zhou University of Phoenix/ MBA Program STR/581 Strategic Planning & Implementation Professor Doug Gilbert August 11, 2009 Executive Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The right strategies will keep Kudler Fine...
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