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Kudler Week 2 Team

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Submitted By ajking981
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Kudler Fine Foods Sara Pavlinich, Randal Ulloa, Andrew King
BSA/375 Fundamentals of Business System Development
June 30, 2014
Todd Feuerherm

Kudler Fine Foods
The focus of this paper is to define the requirements for the frequent shopper program and to make the program run smooth and to the best of it’s abilities as well as providing great service to the customers to keep them shopping at Kudler Foods. Once the frequent shopper program has been implemented, it will bring in more revenue to Kudler fine foods.
There are six major stakeholders that will be affected with the success of the frequent shopper program. These six stakeholders are the staff, customer, wholesale suppliers, banks, competition, and Kathy Kudler. The success of this program will allow for the staff to see an increase in wages due to more customers coming into the store. The program will attract new customers that want to receive the special rewards that come with being a frequent buyer at Kudler Fine Foods. The benefit to customer is that they will be rewarded for shopping at kudler will receive exclusive offers on items that regular shoppers do not get. They will also get major discounts on cooking classes. The wholesale suppliers will see an increase in the amount of items the company will need to purchase, in order to satisfy the demand for supplies that the customers are buying. The banks will see a higher return on there investment that they have made by extending the companies credit. Kudler Fine Foods will be able to payback the amount that they have borrowed in a shorter time, due to an increase in customer volume. The competition will need to do something creative in order to keep up with the companies new program. Finally Kathy Kudler will be able to see the reward of the hard work she has put into making this company a great place to shop and work for.
The scope of the business will be to bring in a specific type of customer that is interested in taking cooking classes from world-renowned chefs. The company will also look to bring in customers that want to buy frequently so that they can have a chance at winning high ticket items, from the contest that are held for the members of the frequent shopper program. The company will need a system that will keep a log of what each member has spent in an organized manner. The system will relay the loyalty points for each customer to the marketing department. This will allow the sales and marketing team to identify those trending products and services as well as help the managers perform inventory for future purchases.
In conclusion with the frequent shoppers program in place, it will increase the revenue for Kudler Fine foods and will allow for the company to see what products are popular and what items they can do away with. The success will effect each stakeholder in a different way but will beneficial to them once it is up and operational.

Tasks for each Group Member
Each task will be broken up equally between each group member.

References
Apollo Group, Inc.. (2013). Kudler Fine Foods. Retrieved from http://ecampus.phoenix.edu

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