... Kudler’s Fine Foods is a place that sells wine, cheese, meats, seafood, produce and [in academic writing, if this is a series, place a comma before the final conjunction (and)] [Insert a comma before this word if this is the last in a list of more than two -- or if it begins a new clause] was a [Use "an"] European style bakery. Kudler’s Fine Foods has three locations in the San Diego, California [insert comma] area. Kudler’s Fine Foods was founded [The passive voice is a form of "be" (was) and a participle (founded). Over-use of the passive voice can make paragraphs officious and tedious to read. Prefer the active voice. For example, passive voice = The paper was completed on time. Active voice = the student completed the paper on time. See Center for Writing Excellence > Tutorials & Guides > Grammar & Writing Guides > Active & passive voice] by Kathy Kudler back in 1998. In this paper, four ideas will be addressed. The first on is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] what Kudler Fine Foods key business and accounting information needs are. The second is to analyze what strengths and weakness [Misspelling--The plural of "weakness" is "weaknesses"] Kudler Fine Foods has with...
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...Kudler’s Fine Food Accounting Assessment Abstract This brief will identify key business and accounting information needs within Kudler’s Fine Food as well as analyzing the strengths and weaknesses of their current computer system and technology use, which includes their hardware and software. The brief will furthermore explain the opportunities Kudler has as far as technology and provide recommendations for improving Kudler’s ability to capitalize on these opportunities. And lastly, will evaluate the threats that Kudler may come upon given their current accounting systems and offer recommendations with the use of technology. Kudler’s Fine Food Accounting Assessment Kudler’s Fine Food is a growing gourmet specialty store that is local to the San Diego metropolitan area. Their stores are stocked with domestic and imported foods and divided into several departments including; “fresh bakery and pastries, fresh produce, fresh meats and seafood, cheese's and specialty dairy products” ("Kudler's Fine Food ", 2013). They currently have three locations with the intent to expand with a fourth location coming soon. Despite Kudler’s success in the alternative grocery store industry, they still compete with such stores as Whole Foods and Trader Joes especially with their accounting needs. Kudler lacks accounting needs such as inventory management and optimization, customer and sales management and revenue management to name a few. This brief will give insight and recommendations...
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...The organizational structure of Kudler Fine Foods Kudler Fine Food’s organization is made up of groups of management personnel to meet one common goal and that is satisfaction to customers, along with profitable outcomes. The number one intent being for the consumer. An organization is a group made up of people to achieve “strategic goals”. (Mejia 2002) Structure is the network in which tasks are delegated and coordinated using policy and procedures, all to reach the specific business goals. (Mejia 20002) It establishes the authoritative role of each individual that then makes up the chain of command. Kudler Fine Food has a chain of commands, all of which, individually have a specific set of responsibilities. A set of ideas and plans come from the top chain of command, in this case Kathy Kudler, president of this said organization. Its tier stands vertically, with several levels of management. (Mejia 2002.) A total of three stores make up several frameworks of organizational structure. For example, the president works closely with each store’s manager. Each store utilizes it own hierarchy beneath the individual store manager which then continues to branch into the departmental management within each store. Therefore, serving many levels of management. This form of organizational structure is known as mechanistic. It is utilized in this particular cooperation to meet the common need of consumer. Every employ has their job description and collaboration to form...
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...Kudler Fine Foods Business Analysis Karen D Glover BSA 310 April 15, 2012 Joseph Rezendes Kudler Fine Foods Business Analysis Kathy Kudler, the founder of Kudler Fine Foods (KFF) has a primary goal in establishing a retail food store that provides a selection of gourmet foods in order to meet the needs of the typical consumer, all within one store. Kudler’s mission statement is clear;”provide our customers the finest in selected foodstuffs, wines and related needs in the unparalleled consumer environment.”(Kudler Fine Foods Mission Statement, University of Phoenix Virtual Organization Portals, 2008) With the wide variety of foods is offered at Kudler Fine Foods, the different departments include gourmet baked goods, dairy, gourmet cheese, and wine, organic, non-organic produce sections, fresh meats, and seafood. In addition, within the three retail locations, KFF offers cooking classes along with monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers, as well as, increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies, such as, establishing contracts with local producers of organic produce...
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...Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the competitive environment is essential to their marketing strategy and methods of how Kudler should gather and analyze information about their competition will be reviewed. Importance of marketing research Marketing research is important for Kudler Fine Foods to have a successful marketing strategy and for the company to remain strategically successful in the grocery store market. Research helps determine what demographical audience is appropriate for its products. Finding the right target market is essential in developing a company’s strategic and marketing plans, especially for a gourmet grocery store like Kudler’s. Research will be the backbone that makes those plans grow. Market research will also let Kudler know who its direct competitors are and what advantages the company may have over them. Whole Foods, Trader Joes, small...
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...Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the competitive environment is essential to their marketing strategy and methods of how Kudler should gather and analyze information about their competition will be reviewed. Importance of marketing research Marketing research is important for Kudler Fine Foods to have a successful marketing strategy and for the company to remain strategically successful in the grocery store market. Research helps determine what demographical audience is appropriate for its products. Finding the right target market is essential in developing a company’s strategic and marketing plans, especially for a gourmet grocery store like Kudler’s. Research will be the backbone that makes those plans grow. Market research will also let Kudler know who its direct competitors are and what advantages the company may have over them. Whole Foods, Trader Joes, small...
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...growth, the gourmet grocery store of Kudler Fine Foods needs to expand the services it offers, improve operating efficacy, and increase its purchase cycle. Marketing research in developing Kudler’s marketing strategy and tactics is essential to their success. Opportunities for growth in marketing research (and other issues affecting such research at Kudler Fine Foods, include advertising methods) consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the market environment is essential to their marketing plan and methods of how Kudler should gather and analyze information about their competition will be reviewed. Marketing research is important for any company, and Kudler Fine Foods is no exception. Having a successful marketing strategy will allow them to remain successful in the grocery store market. Research helps determine what demographical audience is necessary for its products. Finding the right target market is the key in developing a company’s strategic and marketing plans, especially for a gourmet grocery store like Kudler’s. Research will be the foundation that causes those plans to grow. Market research will also carry the benefit of letting Kudler know its direct competitors and the advantages they company may have over them. Whole Foods, Trader Joes, small organic food stores, and even the local farmer’s market could all be considered Kudler’s competition. Discovering the competitor’s...
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...competitor. Competition could be based on the operating style of a company or how merchandise is made, and competition will always have the consumer in mind. Marketing managers use competitive intelligence when creating new marketing strategies. New businesses like Kudler Fine Foods need to identify the niche, and customer base that will be appealed to. Kudler Fine Foods is an upscale, specialty grocery store located in the San Diego metropolitan area. Kudler Fine Foods or Kudler’s, are a relatively new business having only opened its doors in 1998. The mission of Kudler’s is to offer each customer a delightful and pleasing shopping experience, (Kudler Fine Foods, 2012). Kudler Fine Foods operates a website for interested customers who wish to obtain information about Kudler’s. Like all start up businesses Kudler’s is still ironing out the kinks on their website and within their stores. Initially Kudler Fine Foods began with the aim of filling a gap in the grocery market that catered to consumers with a refined taste, gourmet tendencies, and where they could go to be educated on any food or beverage. Grocery stores are found everywhere and the competition between them can be fierce. Kudler Fine Food is operating in the black and is doing so because marketing strategies have been successful. Marketing research is vital to the success of any organization. No business operates or markets itself perfectly all the time. Good marketing managers will take the time to analyze...
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...Kudler Fine Foods is a gourmet food shop that was started in 1998 by owner, Kathy Kudler. Kathy started her gourmet food shops with just an idea to create a store that would not only stock the freshest ingredient for the customers but also provide the finest cooking tools to enable anyone to cook a gourmet meal. Kathy now has three locations and is committed to continue to provide the people that shop there the finest selection of food and wines. Kudler Fine Foods has experienced significant growth in the last several years. Kudler's continues to look for ways to expand its services, improve the operations efficiency, and increase the number of repeat customers that frequent the store. It is her dedication to her employees and customers as well as her commitment to providing outstanding products and services that has made her business a success. Kathy knows, however, that to remain successful it is going to be necessary to develop effective marketing strategies and tactics and that the first step is to incorporate marketing research. Through the course of this paper the importance of marketing research will be addressed. An analysis of the importance of competitive intelligence and marketing strategy and tactics for Kudler Fine Foods will also be discussed. Importance of Marketing Research Marketing research is defining a marketing problem then systematically collecting and analyzing information and finally recommending actions (Day, 2005). Marketing research is essential...
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...Market Structures Kudler Fine Foods is a local food store that specializes in epicurean food in the San Diego metropolitan area. They specialize in bakery and pastry items, fresh meats, seafood, produce, packaged foods, specialty dairy products, wine and spirits, and much more. In their mission, Kudler Fine Foods vouch that they shop all around the world for their products and they choose only the finest. In addition to their gourmet food, the founder Kathy Kudler who was once a Vice-President of Marketing of a different, liked to cook gourmet meals. She got the idea that the San Diego metropolitan area needed a gourmet food store. She put together a business plan and opened the first Kudler Fine Foods in La Jolla, CA in 1998. Additionally, that store was profitable and she opened her second store by 2000 in Del Mar, then a third one by 2003 in Encinitas. In the following paragraphs, I will apply microeconomic concepts toward the competitive strategies of Kudler Fine Foods that affect its long term profitability. Additionally, I will evaluate Kudler’s competitiveness in the marketplace, including its customers’ views. In this same process, I will identify the market structure that I believe best applies to Kudler Fine Foods, and assess how the market structure positively and negatively affects Kudler’s long-term profitability. How Kudler competes in the marketplace Kudler Finer Foods is one of the only few competitors who offers gourmet foods in Orange County. They compete...
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...Marketing Kudler Fine Foods Angela Bush MKT/421 February 19, 2012 Judith C. Allen Marketing Kudler Fine Foods Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding their goods to the public. Improving their business operations will increase store efficiencies and the demand of its customers at a higher volume of purchases. The growth of this organization is significant and growth will coincide with strategic marketing that will expand Kudler Fine foods locally and internationally. Kudler’s current marketing strategy and tactics have limited the company from targeting the right group of areas of consumers to promote goods too. Examining demographics and consumer behaviors competition is an aspect to consider when marketing depicting whether or not a business is promoting the benefits from the product. Importance of marketing research Marketing research allows the company to promote goods and services. Strategic marketing will place Kudler Fine foods in a good position to remain dominant in the grocery store circuit and raises their sales volumes in different locations. When evaluating consumers, a business needs to perform studies on customer behaviors demographically to decide on the appropriate items to market. The correct target market will drive consumers in to stores to shop more. This helps the business marketing decisions and strategic planning to promote their store publicly. Kudler Fine Foods provide a high-end...
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...Marketing Research Rebecca Schoenfeld MKT/421 8-28-11 Elizabeth Hartsig Market Research Paper Kudler Fine Foods is a food establishment that offers a variety of different items such as, baked goods, meats, seafood’s, produce, cheese, dairy, etc. Kudler’s food establishment always sells their food fresh to better please their customer’s daily. Kudler’s main objective is to “improve the efficiency of its operation and increase customer service.” (Shaikh, 2009). Marketing research is a vital part of the business world. The marketing research for Kudler Fine Foods will be discussing the tactics and strategies they use and try to find areas that might need additional market research as well. The marketing operations for Kulder Fine Foods has had their flaws but, they wanted to focus on increasing their revenue and services to better improve the company. Kudler needed to increase the business so, the company needed to start small and work their way up. Kudler first started by hosting house parties for the purpose of allowing a wide variety of people to taste Kudler’s variations of foods as well as allowing the customers to be hands on and learning how to prepare the foods. This will allow Kudler’s to have a personal bond with the customer to make them feel more comfortable with what they are eating as well as broaden Kudler’s customer intake. Kudler’s would like to go a step further and move up on the scale to bring in well-qualified cooks/chiefs and guest celebrities...
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...Current Ethical Issues Paper Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s mission is to offer the customer a pleasing and delightful shopping experience. Kudler’s Fine Food’s “shops the world” and only purchases the finest quality of products. Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights. They carry over 250 types of gourmet cheeses from 21 countries, over 350 fresh fruits, vegetables, herbs and spices, the meat and seafood are procured from certified organic producers, and each of our stores has its own modern European Style Bakery. History Kudler was created in 1998 by Kathy Kudler, a defense contractor who found enjoyment in gourmet cooking. Kathy was looking for an outlet to relieve stress; once her passion took off she realized the market for a fine foods store. Within the nine months of the first store opening Kudler’s Fine Foods in La Jolla was at a break-even point and was profitable with in the year. The success of the first La Jolla Kudler’s Fine foods allowed another store to be opened in 2000 in Del...
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...Kudler Fine Foods: Marketing Research Julia Child adapted sophisticated French cuisine for mainstream Americans when she released her cookbook, Mastering the Art of French Cooking, in September 1961. The two-volume cookbook was groundbreaking at the time and is considered a standard guide for the culinary community. Since the publishing of her cookbook and airing of her televised cooking show, practicing one’s culinary skills has become commonplace. Kathy Kudler is no exception. She has turned her passion for gourmet cooking into a successful business venture by starting her own business; Kudler’s Fine Foods. Kudler Fine Foods Sales Strategy The first Kudler Fine Foods specialty gourmet store, located in La Jolla, California, was opened in 1998. Kudler’s first store was so successful, turning a profit in the first year that two additional stores were opened in the years following in Del Mar in 2000 and Encinitas, California, in 2003. The company sells gourmet foods in these up-scale communities to customers who are willing to pay a premium for premium quality foods and service. The theme of Kudler’s sales strategy is to “Delight our new and existing customers” (Apollo Group, 2009). With this in mind, Kudler has created three strategic sales objectives aimed at promoting their foods and services, building new relationships with potential customers, and reinforcing the same with its current customers. The first of these strategies is to create new customer focused...
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...along with its components is what persuades consumers to buy a particular product or service. This paper will illustrate the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the development of Kudler’s marketing strategy and tactics. Importance of Marketing Research “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing research in developing its marketing strategy and tactics. Marketing research is pivotal for Kudler to have a successful marketing strategy so they can remain successful and profitable within the up-scale, grocery store market. Research helps determine the demographical audience appropriate for its products because finding the proper target market is necessary in developing a company’s strategic and marketing plans. Knowing your competition and its competitive environment is essential to its marketing strategy and methods. Kudler must collect and analyze information on their competition and identify innovative ideas and various techniques that involve strong marketing tactics. Kudler’s direct competition would encompass grocery stores, such as Whole Foods and Trader Joes, and possibly local Farmer’s Market. Knowing its competitor and competitor’s customers could give Kudler an advantage on targeting its audience by promoting itself as...
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