...Kudler Fine Foods Kulder Fine Food provides a full service epicurean grocery store and owned by Kathy Kudler. The gourmet store was opened on June 18, 1998. Kudler Fine Foods is located in La Jolla, Del Mar, and Encinitas. The epicurean store carries a variety of departments and each of the department carries fresh produce, meat, seafood, bakery, pastries, packaged foods, condiments, cheeses, and special dairy products. Kudler Fine Food’s duty is to deliver the best gourmet food and wine to their customers. The gourmet store was designed for the customers to have the cooking experience of creating a gourmet meal without shopping all over the town. Kudler Fine Food sells products of find foods, wine, and culinary tools to help prepare the finest meal (Apollo Group, 2012). Kudler Fine Food’s have a coupon project, but there are several issues with the project and the issues can cause the project to fail. Team C will analyze the possibilities of issues that can possible causes for the project to get behind schedule, possible effects for the project being implemented late, and possible causes for the project getting behind. Why Projects fall behind When working with project management one major concern is keeping the project on schedule. Projects that fall behind can lead to increased cost and risk running past the scheduled completion date. To prevent a project from falling behind a company must first know what can cause the project to fall behind schedule. There are numerous...
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...Marketing Needs Kudler Fine Foods is entering a new market in South Africa. The products have been well received, and marketing will be key to the development of brand and product awareness as well as the growth of the customer base. Kudler Fine Foods has already met the expansion allowing customers both domestic and international delivery services, but the set geographic target area of focus is South Africa. The Direct to consumer approach will allow Kudler Fine Foods to achieve a higher margin and maintain a close relationship with the customers, which is essential for producing products that have a true market demand. Kudler Fine Foods “marketing department possesses good information about the market and knows a great deal about the common attributes of consumers” in South Africa (Kotler & Keller, pg. 63, 2006). This information has helped Kudler Fine Foods better serve specific needs of the consumer and help Kudler Fine Foods better communicate with the customer. Understanding the behavior factors of the consumer will help Kudler Fine Foods target the right communities. The marketing staff at Kudler Fine Foods seeks to fulfill benefits important to the customers. Customers work hard for their money and most do not enjoy spending what they have worked hard for. The quality of the red wine offered is important and should possess differences from other red wines in the market. A well thought out design must be taken into consideration by...
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...Considerations for Kudler Fine Foods Frequent Shopper Program Kulder Fine Foods is considering the development of a system that tracks customer purchases through a Frequent Shopper Program that will reward points for the loyalty of Kulder’s customers, which can then be redeemed for gift items. In doing so, there are many legal, ethical, and security aspects for Kulder Fine Foods to consider in developing such a program for its loyal customers. Kulder Fine Foods will need to employ a secure E-commerce website that will allow customers to buy items online and track reward points through a member portal using a customer identification number. Customer identification numbers or member numbers can be acquired either online through the stores E-commerce website or at a physical Kulders store location. The Security aspect of the E-commerce system that Kulder will be using, will need to be secured by a system to protect the sensitive data, such as customer names, addresses, credit card numbers, and other important data. Implementing a secure transaction platform is also a very important requirement for any E-commerce program. This will provide customers with a secured portal for their purchases and will limit financial and legal risks to both the customer, and Kulder Fine Foods from compromised transactions. There should be different levels of access security for all of the IT components making up the server system that will be storing sensitive data on mainframes and the networks...
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...Internal versus External Environments of Kudler Fine Foods NeShawn Y. Mack University of Phoenix June 22, 2010 Kudler Fine Foods In society today beginning health is top priority. Many will go all extremes to obtain the healthier lifestyle desired by so many. Kudler Fine Foods has three locations that give healthier food options for everyday meals. Kulder Fine Foods offers organic and non-organic foods to surround areas to for those wanting a healthier lifestyle but at a reasonable price. As Kudler Fine Foods move forward in the business there are internal and external issues that have to discuss and plan has to occur for Kulder Fine Food to remain successful. External versus Internal Kudler Fine Foods is a business that uses outside sources for supplies such as imported wines and organic foods. Using this type of products can result in possible globalization. These products can be brought in a global and domestic market. When globalizing it can be a “strategy of approaching worldwide markets with standardized products commonly created by end consumers that prefer lower-priced, standardized products” (Pearce & Robinson, 130) This gives Kudler Fine Foods a possible competitive advantage in which they can have better options and variety to offer their customers. There are external and internal assessments that have to be evaluated when using globalization. Externally Kudler Fine Foods can “examine critical features of economical and political control” (Pearce &...
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...Personal Values and Kudler Fine Foods Joel Pires MGT/521 May, 4, 2011 Rafael Frim Personal Values and Kudler Fine Foods “Personal Values are those standards that you set for yourself to live by” (para. 1). The Ethical Awareness Inventory is a survey that allows us to identify our personal values through a series of broad characterizations representing four prominent categories of ethical philosophy. These four categories of ethical thought are: character, obligation, results, and equity (Ethical Thought Categories, 2011). The category in which someone’s ethical profile is most closely aligned should reflect his/her beliefs, whereas the category in which someone’s ethical profile is least aligned should reflect values that contradict ones belief. The category that I am the most closely aligned with is Character and the least aligned is Equity. Kudler Fine Foods core value is to provide customers with the finest selection of the very best foods and wines. Someone who possesses a good character and strong morals would be best suited to this work environment as he/she would constantly strive for excellence and thus aim for providing the customers with the best foods and wines that are available. An individual with a good character hold many personal attributes, one such attribute is being trustworthy. Kathy Kudler, owner of Kudler Fine Foods, would like to further develop her business by opening new stores and expanding her geographic area so that...
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... April 25th, 2016 NTC/362 Bradley Rush LAN/WAN Paper Introduction For a few minutes we will be covering three points on some aspects of Kudler Fine Foods. First in these points is that of the hardware, and the software that is needed to make sure that the electronic threats to their system is taken care of. Next is the Local Area Networks (LAN), and also the Wide Area Network (WAN) not forgetting the wireless aspects of it all. Then finally in these points is that of the building blocks of the system. These building blocks are switches, routers, and also cabling. Hardware, and Software In the aspects of Kulder Fine Foods we don’t want to forget the important aspect of the chances of electronic threats to the system. One big way that this can be done is by isolating the electronic information. This may seem like a of course kind of thought, but it is one we don’t want to forget. Making sure we include hard walls, locked doors, and even the possibility of safes. The best time to secure the system is before there is any problems which is by understand the way they could try to attach the system...
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...Kudler Fine Foods is a virtual organization. This paper will identify the primary functions of management, while describing who is responsible for each function at Kulder. Explain how technology and the internet are currently being used by Kudler and how they both affect Kudler’s management. This paper will also give an example from Kudler Fine Foods illustrating each of the five forces from the Porter’s model. Primary Functions of Management Kudler Fine Food is a specialty food store located in San Diego, California. The company has locations in La Jolla, Del Mar, and Encinitas. Each store has 16,000 square fee of retail space and is stocked with domestic and imported goods. The store also has different departments, fresh seafood, produce, baked goods, fresh meats, deli, and diary departments. The first Kudler Fine Foods was opened in 1988 by Kathy Kudler, the second store opened in 2000, and the third store opened in 2003 (Kudler Virtual Organization, 2010). Kathy Kudler is responsible for the overall operations of Kudler Fine Foods. The primary function of management involves Operations, Human Resources, Accountants, and Legal. The operations of the Kudler Fine Foods are done by the Department Manager. The department manager is responsible for purchasing at the best price, quality, and the delivery of goods. The department manager maintains the inventory levels by forecasting the sales data of Kudler Fine Foods. The human resource function of Kudler Fine Foods is overseen...
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...Kudler Fine Foods- Strategy Sabrina L. Cox University of Phoenix MMPBL-502 Nema Hussein June 25, 2011 Kudler Fine Foods- Strategy Over the last 5 weeks, Kudler Fine Foods has made some decisions in expansion and, and the life of the business. As the life of the business is identified as the overview of management, the organizational behavior, operations management, marketing and regulatory environment, and now to review the strategy of Kudler . As an organization, Kudler has made some important steps to the success of the business, and doing so there has to be a strategic plan that will continue to build on the success of Kudler. Kathy Kudler has been the lead in all aspects of Kudlers success in offering the one stop shop scenario. The quality of products and services along with superior customer service is how the organization is successful. As a specialty store, the identified area of opportunity is continued growth. Kudler has started to provide organic produce, by partnering with local growers, and with the current offering of specialty items such as cheese, wine and meats. Being able to meet the need of the customer has proven to be a successful strategy for the business. The customer loyalty program and frequent shopper programs have served the business and customer extremely well and in order to enhance Kudler current desire to expand, a strategy will have to be implemented. Being able to assess how the change in technology for Kudler in creating business...
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...Marketing Research Rebecca Schoenfeld MKT/421 8-28-11 Elizabeth Hartsig Market Research Paper Kudler Fine Foods is a food establishment that offers a variety of different items such as, baked goods, meats, seafood’s, produce, cheese, dairy, etc. Kudler’s food establishment always sells their food fresh to better please their customer’s daily. Kudler’s main objective is to “improve the efficiency of its operation and increase customer service.” (Shaikh, 2009). Marketing research is a vital part of the business world. The marketing research for Kudler Fine Foods will be discussing the tactics and strategies they use and try to find areas that might need additional market research as well. The marketing operations for Kulder Fine Foods has had their flaws but, they wanted to focus on increasing their revenue and services to better improve the company. Kudler needed to increase the business so, the company needed to start small and work their way up. Kudler first started by hosting house parties for the purpose of allowing a wide variety of people to taste Kudler’s variations of foods as well as allowing the customers to be hands on and learning how to prepare the foods. This will allow Kudler’s to have a personal bond with the customer to make them feel more comfortable with what they are eating as well as broaden Kudler’s customer intake. Kudler’s would like to go a step further and move up on the scale to bring in well-qualified cooks/chiefs and guest celebrities...
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...Introduction to Kudler’s Fine Foods Established in San Diego, California by founder and owner Kathy Kudler, Kudler Fine Foods is one of San Diego’s upscale specialty food stores. Kudler Fine Foods have experienced exponential growth. From its humble beginnings in 1998 when the first store opened, Kudler Fine Foods has expanded to meet the demand of its customers. With three stores in San Diego’s most distinguished localities, Kudler Fine Foods offer the "very best domestic and imported fare at every location." From fresh bakery and pastry products to fresh meat and seafood, you can find it all at Kudler’s. What makes Kudler’s the best? Kathy Kudler, founder and owner say, "It is because we shop the world for our products" (2007, 2010, 2011). The following is an analysis of Kudler Fine Foods’ marketing strategy. This paper will seek to provide an empirical response to what areas require additional marketing, the importance of competitive intelligence, its strategy for marketing, as well as business tactics. Marketing Research Entrepreneur Media (2014) defines marketing research as the process by which information is gathered, analyzed, and interpreted as it relates to a product or services sold in the target market. Marketing firms and or departments that offer accurate and comprehensive information builds a solid foundational success because it lends itself to information about current and future consumers as well as the market competition. Armstrong and Kotler...
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...Marketing Research Kudler Fine Foods Marketing is a business role and a set of developments for creating, communicating, and delivering a valuable product or service to consumers and for managing client connections in ways that profit the organization along with its stakeholders. This paper will examine how marketing research, strategies, and tactics. The components of marketing mix for as Kulder’ s product, target market, the price, and how they use promotions will also be explained. Research is important for Kudler to define the products they wish to produce and how they may regulate the price their products to be comparative to other competing catering organizations. Promoting the catering service is strategic for Kudler. It is important for Kudler to understand how technology can be used their target market. Elements that Make up Marketing Research Marketing research for an organization like Kulder is important to understand and gain knowledge of the existing market and the demand for specific products. The desired product and services they provide will have to be specific for the selected target market. The essential elements of market research can allow stakeholders of Kudler to specify, recognize, and define the current market. The elements which make up market research are to specifying constraints, data identification, and data collection. The constraints in a decision are the limitations placed on possible solutions to a problem. Identifying data is required...
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...Kudler Fine Food Analyzing Prototype Kudler Fine Foods wants to improve the functionality of their current website to be more competitive. Team C has research the challenges of implementing e-commerce functionality. Team C analyzes how to add online shopping cart functionality to Kudler's site and how to optimize the website search engine. In the following paper we will be discussing the following question. Identify basic XHTML tags and attributes used in the prototype; compare how different web browsers display our prototype and what difference did we see in the web browsers and what caused them? Describe how Cascading Style Sheets (CSS) were used to format your web content. Explain how JavaScript® arrays, loops and conditional statements were used in your prototype. Identify professional web development standards we used in the development of your prototype. Then we will explain how metadata might promote this website and identity the process we used to publish, maintain, and redesign the website. Kudler Fine Foods specializes in bakery, pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods and cheese and specialty dairy products. They also specialize in wine and have a wine steward who assists customers in making their selection. Kudler Fine Foods has a local upscale specialty retail store in the San Diego metro area, and has two other locations in California. By having their location in an upscale area, Kudler Fine Foods strategy...
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...Brief To: Client From: ABC Accounting Date: [ 5/20/2012 ] Re: Preface Over the past six weeks we have worked with Kudler Fine Foods in order to help them with their accounting and software needs. We have helped them overcome many challenges in how the business was run. In week 1 we helped Kudler integrate technology into their business operations. We gave them suggestions on how to use computer systems to help make their daily business activities run smoother and faster. In week 2 we helped Kudler improve the four areas of accounting information which included payroll, accounts payable, accounts receivable, and inventory processes. We helped them choose an automated system for these areas. In week 3 we helped Kulder go over their data tables for inventory. We should them how using a pivot table would help with the inventory process. Week 4 we went over the information controls in the company. We analyzed any risks that the company might making and not be aware of it. We went over internal controls and incorporating them into the flowcharts. In week 5 we helped with audit schedules for the systems we had looked over in week 2. We went over the types of audits used and which types would work for what purpose in the company. In week 6 we went over ways the audit documentation and process could be improved by using computer technology. We should a PowerPoint with it to help them visualize it. In these past 6 weeks we have helped Kudler make the transition...
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...Frequent Shopper Program Alberto Mercado BSA/385 March 30, 2015 Udaya Tejwani Frequent Shopper Program Kudler Fine Foods is currently in the process of establishing a frequent shopper program. This program will give Kudler Fine Foods the ability to track their customer’s purchases, and receive loyalty points that can be redeemed for high value items. Kudler Fine Foods number one priority is customer service. The Company has recently experienced significant growth and is now focused on expanding their services, efficiency, and increasing the consumer purchase power as a means of increasing the loyalty and profitability of its consumers. The requirement of gathering this information can be beneficial when creating the new program. Further analysis indicates that there will be a monetary financial transaction between the customer and Kudler Fine Foods. Security issues are of great concern because of customers’ personal and banking information that will be required to process all transactions. Another item that must be considered is how many purchased points are required before they transfer into goods or services that the customer wants or needs. The user most likely does not know what to do next, or may not understand what is being requested, or just might not know how the website information relates to them (Valacich, George, & Hoffer, (2012). There has to be website or phone application that will assist customers in understanding what their purchasing power buys...
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...Introduction Kudler Fine Foods (KFF) is a small yet upscale specialty market, with several locations in Southern California, including, La Jolla, Del Mar, and Encinitas. Each specialty store specializes in a variety of domestic and imported food and beverages such as; fresh meats, seafood, produce, dairy, wine, and pastries. This paper will outline the internal and external drivers of innovation for the organization and will describe how innovation, design, and creative thinking will benefit the organization by meeting the certain objectives (Kudler Fine Foods, 2011). Benefits and Drivers Proposal Many argue that innovation is the most important internal as well as external driver. In order to know how to use innovation as a benefit, it is important to understand what innovation means. When referring to innovation, many often associated it with social networking sites, such as Facebook or YouTube, or technology like the iPhone. The term innovation may also get confused with creativity but these are two different things. According to Barry Conchie “Creativity may spur innovation, but there is an element of action missing there” (The Four Drivers of Innovation, 2014). One of the internal drivers of innovation is to find and foster talents. Individuals such as entrepreneurs or those who are achievers in their field are people who help drive innovation. Not only employees but also managers play an important role as part of the drivers of innovation. It takes more than...
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