KWV is one of the most famous and leading “wine and spirits” producing company in South
Africa. Founded in 1918 as a winemaking co-operative, by wine makers from the Western
Cape in South Africa. Today it is well-known global brand producing wine and spirits with a rich historical background and large variety of high quality wine.
COMPETITORS
The main competitors of KWV are:
● Distell
● Klein
● Simonsig
All of them are situated in South Africa but they distribute globally. However, there are a lot of differences in price, quality and beverage range. In positioning maps below we show differences between these rivals. The price of wine selections starts from €8-€140 euro for
750ml of wine bottle.
COMPETITIVE ADVANTAGE
The competitive advantage of KWV that it operates on is Uniqueness and Marketing &
Sales is the main priority followed by Research and Development. Joint venture agreements and wholly owned subsidiaries in the United Kingdom, Western and Central
Europe, USA, Canada and the Middle and Far East, have secured a major share of South
Africa's wine exports for KWV International. High quality natural and fortified wines and
grape juice concentrate are available on international markets through major importers, wholesalers and distributors.
GENERIC STRATEGY KWV USES
The strategy KWV operates on is Focused Differentiation because they produce various types of products for specific markets. For example: Robert's Rock, The KWV Van der Hum
Cream Liqueur(UK), XO and VSOP brandies(UK), Chenin Blanc and Pinotage,
Roodeberg,Imoya. KWV doesn’t have distribution channels to North Africa because of
Muslim population the most.
CURRENT STRATEGIES
The Internationalization Focused Differentiation strategy. KWV brands
