...L’Oréal Marketing Strategies in India Before the facial cosmetics, L’Oreal was known as a hair-color formula developed by French chemist Eugene Schueller in 1907. It was then known as”Aureole”. Schueller formulated and manufactured his own productswhich were sold to Parisian hairdressers. It was only in 1909 that Schueller registered his company as “Societe Francaise de Teintures Inoffensives pour Cheveus,”the future L’Oreal. Scheuller began exporting his products, which was then limited to hair-coloring products. There were 3 chemists employed in 1920. In 1950, the research teams increased to 100 and reached 1,000 by 1984. Today, research teams are numbered to 2,000 and are still expected to increase in the near future. Through agents and consignments, Scheuller further distributed his products in the United States of America, South America, Russia and the Far East. The L’Oreal Group is present worldwide through its subsidiaries and agents. L’Oreal started to expand its products from hair-color to other cleansing and beauty products. The L’Oreal Group today markets over 500 brands and more than 2,000 products in the various sectors of the beauty business. Such includes hair colors, permanents, styling aids, body and skincare, cleansers and fragrances. Indeed, the L’Oreal Group has reached the peak that all cosmetic brands sought after. L’Oreal has engaged in many forms of Market Segmentation in their venture in India, with different variables during different time periods...
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...RUN THE GAME HOW TO PLAY CAMPUS FINALS CHALLENGE 1 PRE-CASE STUDY PREPARATION REGISTER YOUR TEAM CHALLENGE 2 CASE STUDY PREPARATION BRIEFING DAY WITH L’OREAL EXECUTIVES BRANDSTORM.LOREAL. COM THE INTERNATIONAL FINALS IN PARIS NATIONAL FINALS THE CHALLENGE Put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers! THE PRE CASE FIRST MISSION Considering the global shopper perspective, analyze the market, the channel and the brand, and define what are the opportunities for the Lancôme brand in the Travel Retail channel . Put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers! THE PRE CASE SECOND MISSION Imagine a new and unforgettable retail experience for Lancôme’s Travel Retail shops to attract and loyalize new customers. WHAT’S IN IT FOR YOU A REAL LIFE EXPERIENCE GET SPOTTED BY L’ORÉAL EXECUTIVES GAIN HANDS ON PROFESSIONAL EXPERIENCE WORK IN A TEAM WITH A CREATIVE AGENCY COMPETE AGAINST INTERNATIONAL TEAMS IN PARIS PRIZES FOR THE BEST 3 TEAMS, A VOUCHER FOR A TEAM TRIP TO THE DESTINATION OF THEIR CHOICE. 2 500 € FOR THE THIRD PLACE 5 000 € FOR THE SECOND PLACE 10 000 € FOR THE WINNING TEAM Last 2 years of study in a partner...
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...Organization Structure NYX Cosmetics is under L’oreal’s Consumer Products Division. The other divisions of L’oreal are ‘Active Cosmetics Division’, ‘Professional Products Division’, ‘The Body Shop’. Generally, L’oreal consists of ten big departments, which are ‘Digital’, ‘Research & Innovation’, ‘Retail’, ‘Sales & Business Development’, ‘Marketing’, ‘Operation’, ‘Finance’, ‘Human Resources’, ‘IT & Systems’, ‘Communication & HR’, which are managed by the managers. The managers are responsible to Chiefs, the Presidents, and the Vice Presidents of each department. 3.2 Governance L’oreal’s Governance relies on its Board of Directors, whose commitment to supporting L’Oréal's development and support on which the senior management and the Executive Committee can depend on, in order to meet the challenges of the future. L’Oréal's Executive Committee consists of 15 members, in charge of the group's operational and functional divisions or major geographical zones. Since 2006 it has been steered by Jean-Paul Agon, who became L’Oréal's Chairman and CEO in March 2011 L’oreal’s Board of Directors consist of 15 members: the Chairman and Chief Executive Officer, five Directors appointed by the main shareholders, three of whom are appointed by the Bettencourt Meyers family and two by Nestlé (the two Vice-Chairmen of the Board being chosen from among these members), seven independent Directors and two Directors representing the employees. Six women have a seat on the Board, representing a proportion...
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...Detailed Fare Information All Aboard! This map gives detailed information about Chicago Transit Authority bus and elevated/subway train service, and shows Pace suburban bus and Metra commuter train routes in the CTA service area. It is updated twice a year, and available at CTA rail stations, Metra downtown terminals, visitor centers, airports, or by calling the RTA Travel Information Center number below. Regional Service Overview CTA runs buses (routes 1 to 206) and elevated/subway trains serving the city and 40 nearby suburbs. Most routes run daily through late evening, every 10 to 20 minutes. Sunday schedules apply on New Year’s Day, Memorial Day, July 4th, Labor Day, Thanksgiving and Christmas. PACE runs buses throughout the suburbs (routes 208 and above), and many routes connect with CTA. Major routes run daily through mid-evening, every 30 to 60 minutes. You can use your CTA Transit Card, Chicago Card®, Chicago Card Plus®, or certain CTA Passes to ride. METRA runs 11 suburban commuter train lines from several downtown Chicago terminals. Rush hour service is frequent; otherwise every 1 to 2 hours. Most routes run daily. Fares are separate, but a Link-Up Pass is available to Metra monthly ticketholders for use on CTA (weekdays 6am–9:30am and 3:30pm–7pm) or Pace (anytime). SOUTH SHORE LINE runs commuter trains between downtown Chicago (Millennium and Van Buren stations) and South Bend Airport in Indiana. Daily service. Fares are separate. For...
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...Boston Subway System “One of the biggest plans unveiled by Governor Patrick is a $1.3 billion project by the Massachusetts Bay Transportation Authority to replace and increase the capacity of the 44-year-old Red Line subway cars and the 32-year-old Orange Line cars.”It was reported by the Associated Press in the news “Patrick announces major transportation projects” on the website “http://www.boston.com” on October 22, 2013. We take trains frequently in our daily life in Boston. It’s good news for the people living here. The subway system is an important part of Boston transportation, which has a long history of over one hundred year. But it is too antiqued for the contemporary people, so there are many suggestions and projects to improve the subway system. Compared with the Wuhan subway system, I think some suggestions and projects are impractical for the improvement of Boston subway system, therefore I want to oppose them. Most of the people in Boston thought that the subway system lacks late-night or overnight service. People want to extend the service hours.(Annear) But from my point of view, the Boston subway system’s service hours should be reduced. First, I often ride the orange line at night when I go to the school gym to do some exercise after supper and stay very late. So I can know that very few people ride trains after 10:00 p.m; there are usually less than ten people inside every subway car. It is obvious that the extension of service hours is a waste...
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...The first piece of evidence that shows reasonable doubt is the uniqueness of the knife. In the play, the storekeeper identified the knife and said it was the only one of its kind he had in stock. Also, one juror stated, “it’s a very strange knife. I’ve never seen one like it before in my life. Neither had the storekeeper who sold it to him.” (Pg. 23-24). Later, juror 8 reaches into his pocket and takes out a knife and states, “Look at it! It’s the same knife!”…”I hot it in a little junk shop around the corner from the boy’s house. It costs two dollars.” (Pg. 24) After discussing the uniqueness of the knife, the jurors decided there was reasonable doubt when the old man’s testimony came into the question. In this play, the second piece of evidence that shows reasonable doubt is the old man’s testimony. An old man lived right underneath the room where the murder took place. He heard loud noises at 12:10 from upstairs. It sounded like a fight to him and he heard the boy say, “I’m gonna kill you.” He heard a body fall a second later, and he saw the boy run out of the apartment. The old man called the police and they found a knife in the father’s chest. The old man states that he took 15 seconds to get out of bed and see the boy run down the stairs. However, juror 8 proves that the old man’s timing was off because it is impossible for an old man, who carries two canes, to walk and see the boy run out of the building in 15 seconds. Also, the jurors prove that the old...
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...Demand 1. On 21 November 2009, the Thai Government approved £3.5 billion for railway infrastructure development (2010-2015). 2. In addition to the main railway network development, projects are on-going to expand existing mass rapid transit lines and to build new lines for Bangkok. 3. Over the next 20 years, Thailand also plans to invest £14.5 billion in high speed trains. New projects • Red Line (Bangsue-Rangsit) - The project is an overhead-electrified commuter train with a total length of 26.3 km of which 7.1 km are at grade and 19.2 km are elevated and 8 stations. • Airport Rail Link Expansion – The project is to extend the route from Phyathai Station to Don Mueng Airport to link with Suvarnabhumi Airport and to expand from Suvarnabhumi Airport to Pattaya City. • Purple Line (Tao Poon-Ratburana) - This project is an extension of the Purple Line between Bangsue and Bangyai (under construction). It comprises approximately 20 km of 13.2 km underground and 6.8 km elevated metro rail, 11 underground stations and 5 elevated stations. • Green Line Extensions (Baring-Samutprakarn, Mo Chit-Sapan Mai) - This extension to the existing Green Line (Sukhumvit Line) comprising approximately 25 km of elevated structure, 21 stations, depot and park & ride. • Blue Line Extension - This extension to the existing underground system comprise 22 km elevated and 5 km underground metro system with 17 stations, including 4 underground stations. • Orange Line -This is a new line...
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...[pic] PROJECT REPORT B.Sc. Physics (H) 1st Semester Foundation Course Group No.07 [pic] PROJECT TITLE "Management of Delhi Metro" ACKNOWLEDGEMENT We hereby express our deep sense of gratitude to Dr. K.C. Verma, Teacher-in-Charge, Commerce for his continuous guidance and support in successful completion of this Project Report entitled “Management of Delhi Metro”. We are also extremely thankful to Ms. Bhamini Garg, Assistant Professor, Commerce for her generous guidance, help and useful suggestions in successful completion of our Project Report CERTIFICATE This is to be certified that the Project Report entitled “Management of Delhi Metro” is a bonafide work of all the team members belonging to Group no. 7. __________ _____________ Bhamini Garg Dr. K.C. Verma Assistant Professor Teacher-in-Charge, Commerce TEAM MEMBERS |S.No. |Name |Roll No. | |1 |MANJEET SINGH |49 | |2 |JUGAL TIWARI |55 | |3 |SHIVAM SHARMA |56 | |4 |VAIBHAV GUPTA |12 | |5 ...
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...companies own over one hundred and fifty consumable items. Nestle owns ten to fifteen other companies that make cosmetics and perfume. Not all consumers know what these two large companies produce and consumers need to take ownership of the companies they are putting money into and it is just as important as what they are buying. Being aware of what products these companies are putting into and taking out of our world should be important to the consumers. Both companies were started very differently and have backgrounds that have made the companies what they are today. They have introduced products that consumers use in the beginning as well as in the present times. Kraft Foods began as a small wholesale cheese in which James L Kraft started in 1903. James L. Kraft was born December 11th 1874 to George and Minerva Kraft. Driving a horse name Paddy, he made sure that Chicago area grocers were supplied with the cheese he purchased at wholesale pricing. Business started growing and he acquired his own dairy facilities and solved the spoilage problems by shredding and heating the cheese enough to kill mold and bacteria, thus stopping the aging process of the cheese. This later became known as “processed cheese” Over the next 55 years they introduced six different products. He remained CEO and founder until his death in 1953. Unlike Kraft Foods, Nestle was created when a German pharmacist launched his “Farine Lactée” which was a combination of cow’s milk, wheat flour and sugar which...
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...SAMANTHA LYMAN TRIDENT INTERNATIONAL UNIVERSITY MGT599 – STRATEGIC MANAGEMENT CASE ASSIGNMENT 1 ABSTRACT Kraft Foods Inc. is know to be the largest confectionery, food and drinks corporation in the United States. 155 countries around the world market its brands. Their European headquarters is settles outside Zurich in Switzerland. It is an independent public company and has net incomes of around 2-5 billions a year. This is also due to important transactions between Kraft Foods and Philip Morris and Nestle as well as others of coarse. Kraft Foods, as it is known today, was formed in 1923 by Thomas H. McInnerney but the whole concept first emerged in 1903 when James Kraft began a door-to-door cheese business. His four brothers then joined him to create the first Kraft firm known as J.L. Kraft and Bros. Company in 1909. 40 brands belonging to Kraft foods are over 100 years old and so this shows how strong the firm is and how it has managed to create confidence and appreciation between them and their consumers. Below is an evaluation of Kraft Foods mission and vision statements, as well as their goals. Mission Statement Kraft Food mission statement “to be North America’s best food and beverage company” (Welcome, 2012). This is a brief statement that holds a great deal of information. It seems from the mission statement that the ultimate goal for the company is to be the absolute best in quality, delivery, taste, and availability of the product and as an employer...
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...Introduction/Motivation 3 Data Analysis and Results 4 Conclusion 8 Appendix 9 References 10 Executive Summary Lockheed’s L-1011 Tri Star Airbus program was a long-term, capital-intensive endeavor projected to strongly position Lockheed to compete in the commercial aircraft market. The initial preproduction investments for the program were made in 1967, with continued investments occurring during the subsequent four years, until the program commenced production in 1972. However, during the intervening period, initial program assumptions began to unravel, and Lockheed, which was also a major contractor to the United States Department of Defense, was before Congress, requesting a $250 million bank loan guarantee to complete the L-1011 program. By 1971, over 80% of Lockheed’s market capitalization had already been lost. During the ensuing debate that followed, it appeared that Lockheed had not taken due diligence in the planning for the project, and that initial unit sales and revenue estimates would fall woefully short of being what Lockheed’s CEO termed as a “commercially viable endeavor”. As the continued difficulties of the program unfolded before the public and the investment community, it became clear that no combination of increased revenues, reduced production costs, or increased market share yielded a realistic scenario by which the L-1011 could create shareholder value. As this case was analyzed, it became apparent that achievement of an accounting break-even...
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...Actual Performances vs Forecast / Benchmark 787- Jumbo The closer approximation to the A380, from either the technical side as well as the type of market served, is the Boeing 747 “Jumbo”. In terms of size the two giants are comparable. Both over 70 meters in length two decks and targeting long distance routes (for both the maximum distance above 8000 nautical miles). Given those similitudes it will be interesting to compare the performances in sales and market penetration. However one caveat would be taking into consideration the different market characteristics of the prosperous markets of 60s and 70s compared to the actual stagnant scenario. Sales We compared the sales of the two models (specifically matching the orders received for the first 11 years). It is clear that in both cases after the initial saturation of the premium market segment, sales are slowing down. However in the subsequent years, new clients and new product configurations increased boosted sales again. The difference comparing the two volumes is pretty considerable (357 of 747 units vs 262 of A380 units). Figure 1 Sales first 11 years comparison Another approach that the industry is taking in consideration for the market success of an aircraft is the sales benchmarked to the first delivery. This different indicator compares the sales performance aligning data of the two airplanes considering as 0 the year of first flight. This info is fundamental because airline companies are often skeptical of...
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...Jordan Jones Cady 1A ENGL 101 CC 8 March 2013 The Power in Words Speeches can be one of the most difficult things to write and present. Anyone can give a speech about anything, but not all of them are going to be amazing. Actually, speeches are one of those things that not everyone is going to feel the same about. One person could think that the speech was great and it changed their life, while another person could absolutely hate that same speech. Most speeches are given to persuade your audience to believe whatever it is that you believe. The speaker wants them to agree with what they are saying. The President of the United States has a huge job when it comes to public speaking. They are addressing a whole country that is looking to them for their opinion, advice, or guidance. Even though not every citizen in the country is going to agree with what the president is saying, it is usually over an important issue, so the president is completely aware that everyone will be listening. On January 28, 1986, while Ronald Reagan was serving as president, the country experienced a huge tragedy when the Challenger space shuttle exploded on live television. It wasn’t really an event that words could describe, but as the president, Reagan had to try. Through the use of ethos and pathos, President Reagan’s speech attempts to persuade America and the viewers of the Challenger explosion that despite the tragedy, the United States and its space program will continue to move forward...
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...Challenger Video - Lessons Learned As seen in the video there were a lot of issues with how the o-ring issue was handled. Roger clearly knew there was a possible issue with the o-ring, but was bad about handling this with regards to resolving the issue. He was very vocal about it, but this was to the point where it more aggressive than influential among his colleagues to help with resolving the issue at hand. This was not beneficial in building support behind his concerns with the o-rings so that the issues with them would be addressed before the Challenger’s launch. He had multiple opportunities to address this and failed to do so as a result of his brash attitude to those with whom he brought it to their attention including with one of the V.P.’s, Joe Kilminster, in his company. Joe was willing to listen and investigate Roger’s concern, but when Roger became abrasive with how the issue had been neglected by the company this eventually led to losing any type of support from Joe. Roger also had another opportunity to continue to push the o-ring issue to further attention of this issue meeting the evening before the launch, but failed to get his point across again and this lead to the discussion to proceed with the launch as scheduled. This example from the video showed how without proper support and guidance of employees within the workplace that some problems will eventually get ahead of some companies. Most management decisions don’t always take into consideration the information...
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...release. Then Walt Disney himself arrived, stepping out of a stretch limousine and gallantly reaching a hand into the car to help his wife, Lillian, onto the pavement. Disney was by then immensely famous, appearing on his own television show every Sunday night. He had carefully engineered his entrance: when his car pulled up, the Disney characters mobbed it, and soon afterward clouds of balloons were released into the air. Inside the packed twelve-hundred-seat theatre, the members of the audience responded to the movie with enthusiasm: they gave it a five-minute standing ovation. In the midst of the celebrating crowd, it would have been easy to overlook the sixty-five-year-old woman sitting there, weeping. Anyone who recognized her as P. L. Travers, the author of the Mary Poppins books, could have been forgiven for assuming that her tears were the product...
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