...Marketing Background Labatt Blue was launched in 1951. The nickname “Blue” originated in Manitoba due to the colour of the label and the company’s support of the Winnipeg Blue Bombers football team. – External Influences Economic Trends: The Canadian economy shrank in this year's second quarter for the first time since the end of the recession in mid-2009. Statistics Canada said gross domestic product contracted 0.4 per cent between the second and first quarters of this year, when expressed in annualized terms. That's the weakest performance since the 3.7 per cent decline seen in the second quarter of 2009. Although the recession has past and Canada has improved, the unemployment rate in Canada was last reported at 7.4 percent in November of 2011. A decline of 53,000 in part-time work was partially offset by an increase of 35,000 in full-time. Compared with a year earlier, the number of part-time workers was down 1.9% (-62,000), while full-time employment grew by 2.0% (+274,000). Social and Demographics: Marketing communications has always played a key role in creating an image to attract a target market. Budweiser and Bud Lite are popular brands in the NFL and NASCAR, and true fans will then purchase those specific brands. It becomes their brand of choice. Labatt Blue had sponsorship ties with the NHL and Canadian teams and the CFL and several teams but recently, Molson has taken over the sponsorship of The Toronto Maple Leafs, which Labatt used to have. This was...
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...And to do while listening to old REM Rain is falling on the fields. We shield ourselves in acid metal pop. But there’s green all around us, and it never gives up. Harmony grows and ebbs, like it was meant to, all around us, now it’s bent too. Ghosts in the meadows, ephemeral in their gaze, they hang around, waiting for love to equate, their state. There’s a drum beat, slow, and dumb, keeping the time, almost silently. And the guitar strings, they sing melodically, in chords and tabs written, in heaven and forgotten, as some silly hooks. We burn books in our minds, but keep them on our shelves, so that we can revisit them, when we need a piece of hell. We fight and laugh, and fall in love blessed, almost every time, we meet again. while listening to old REM Rain is falling on the fields. We shield ourselves in acid metal pop. But there’s green all around us, and it never gives up. Harmony grows and ebbs, like it was meant to, all around us, now it’s bent too. Ghosts in the meadows, ephemeral in their gaze, they hang around, waiting for love to equate, their state. There’s a drum beat, slow, and dumb, keeping the time, almost silently. And the guitar strings, they sing melodically, in chords and tabs written, in heaven and forgotten, as some silly hooks. We burn books in our minds, but keep them on our shelves, so that we can revisit them, when we need a piece of hell. We fight and laugh, and fall in love blessed, almost every time, we meet again. while listening...
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...The Wheels On The Racecar By Alexander Zane Bibliographic Information: Zane, Alexander. The Wheels On The Racecar. New York: Orchard Books, 2005. Element of Music: Beat, Melody, and Timbre Materials: The Wheels On The Racecar Happy children ready to sing along Student Placement: Sitting in a circle in chairs Activity: The student will sing along with the teacher to The Wheels On The Racecar The student will repeat round and round three times The student will repeat vroom-vroom-vroom three times The student will repeat go-go-go three times The student will repeat zip-zip-zip three times The student will repeat steers and steers three times The student will repeat zizz-zizz-zizz three times The student will repeat glug-glug-glug three times The student will repeat speeds on back three times The student will repeat makes his move three times The student will repeat zooms to the lead three times The student will repeat swish-swish-swish three times The student will repeat round and round three times JUMP! By Scott M. Fischer Bibliographic Information: Fischer, Scott. JUMP!. New York: Simon & Schuster, 2010. Element of Music: Beat, Rhythm, Form, Timbre Materials: JUMP! Active children ready to have fun and dance Student Placement: Standing up in a single line facing the front of the class Activity The student will hold hand on cheeks to indicate sleepy mode The student will hear frog and jump high The student will hold hand on...
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...EVENT: Black Vace newspaper – in the library 2pm on Friday 4/27 Donations to PFAU library. HBCU – groups all over the world to come together. • Mixed races – either intentional or unintentional. o Mulatto – ½ black (this is an offensive term which the root word is mule) o Quadroon – ¼ black o Octoroon – 1/8 black Video – Fisk singers and early white gospel video • Literacy was a problem – acapella singing. • Gospel – “Good news” • Fisk = HBCU in 1866 Video: the history of gospel music 02 • In the African heritage it had to be the music, the preacher and the religious. o Had to be the preacher and the response • Music was to be free but then brought Christianity which was pulled out from that they say. • Involving percussion tones • Melees tone – not singing the tone right to but to shape it. We wear the mask poem: Paul Laurence Dunbar (1872 – 1906) • Mask – façade, disguises you, hides you, masquerade, protection, performers. Performance v. rituals • Ritual o Gospel • Performance o For others/benefits o Entertainment o Image Video: Education on Minstrel – goes into the Images topic • Developed in 1820. • T.D. Rice • Jim crow presents himself as an African (black face) by performing how the Africans perform. Performance within a performance. • Compromise of 4, etc. o Paid performances • Call and response Images: • Co-opted • Corruption of the history image • Massive available – were everywhere. • The images like...
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...African-American dance orchestra band, which performed for 2 decades in the southern states. That’s leaded by Osborne with a specialty in blues music. * Being established in 1953 but was disbanded in 1974 by the turnover of musicians and Osborne’s increasing age. * There’s also studies on leadership and how Walter Osborne’s mgmt provided a relevant case just for that. * With the usage of frameworks proposed by Morgeson, Lindoefer & Loring * Lastly, with an examination of team leadership through the socio-historical model, illustrating lessons for the leaders and portraying power through the analysis. About Walter Osborne * Was a successful leader possessing spontaneous skills and was drummer of the Red Tops band, * Osborne had strict rules just like how businesses would have- punctuality for performances and rehearsals, band uniforms were to be neat and tidy and there was a renounce from drinking and socializing whilst on job. * He had strict rules of conduct and regular inspections on the members of the band. * Thus was popular for his leadership strength and rules towards his members without any biasness. The success of the Red Tops band * Red Tops success is mainly because of their disciplined mgmt, fine performance and exclusive talent * Where they entertained teams of dancers with a mix of blues, jazz and pop * Creating a fan base across Mississippi and nearby states * Performances were mainly for white audiences at...
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...“Black and Blue” by Louis Armstrong In the early twentieth century, a new style of music was being created in New Orleans. This style of music, known as Jazz, was performed with the audience in mind. It was heavily influenced by ragtime and washboard bands. Jazz is also highly competitive since the musicians wanted to stand out from the rest of the crowd. Their differences were accomplished through the use of timbres, improvisation, and many other characteristic of Jazz. Louis Armstrong’s version of “(What Did I Do to Be So) Black and Blue” illustrates the characteristics of Jazz, is completely unique to his style of preference, and advocates against racial discrimination. Improvisation was the most unique and challenging style utilized in the Jazz era. Musicians used this skill set to differentiate themselves from other artists within their original musical scores along with remakes of other artist’s songs, as no two performances of a song were the same. This is because the musicians literally made up or created the notes they played for their solos during the performance. The top skilled performers of Jazz were defined by their unique ability to create interesting solos with both their vocals and instruments. Louis Armstrong had the ability to use phrasing as a singer to capture syncopations that were prominent in early jazz. Jazz in the 1920’s was a combination of blues, ragtime, swing notes, and other European influences. Armstrong was able to capture the...
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...Cp8, Coordination Compound, Synthesis & Product Yield Observation, Description & Questions 1. Compound 1 was initially a light blue color. After adding the oxalic acid and heating it changed to a yellow color. Once the saturated potassium oxalate solution was added it changed to a red color. Once most of the hydrogen peroxide was added it changed colors again to murky brown. Finally it changed to a green color after the solution was brought to a boil and more oxalic acid was added. Compound 3 were crystals that of the same green color. 2. We started with: 10.000 g Fe(NH4)2(SO4)2 • 6 H2O / 392.14 g/mol = .02550 mol. We ended with 6.557 g K3Fe(C2O4)3 • 3 H2O / 491.24 g/mol = .01335 mol. .01335 mol / .02550 mol * 100% = 52.35% yield. 3. If the yield had been greater than 100% percent the likely reason would be that some liquid from the washing process hadn’t been allowed enough time to dry and caused the final weight measurement to be off. 4. Since the yield of the final solid crystals was about half of the starting amount it is likely because the solution didn’t have enough time to completely form into the solid compound. Also, in there may have been a limiting reagent that wasn’t taken into consideration. 5. Charge on iron in reagent I (Fe(NH4)2(SO4)2 • 6 H2O) = 2+ 6. Charge on iron in product III (K3Fe(C2O4)3 • 3 H2O) = 3+ 7. K3Fe(C2O4)3 • 3 H2O = potassium trioxalatoferrate(III)...
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...manual. Another important criterion is how accurate and detailed the information is to accomplish each step successfully. The manual must be able to be read and understood by different audiences. The graphics in the manual should stimulate the visual learner and provide clear guidance to the user. The ability to contact customer support is important so the user feels they have a place to go if they have any questions about the phone. Table of Contents The table of contents is organized and thorough using the different topics of the phones attributes. The table is structured in a numerical sequence that helps the user navigate to different parts of the manual. The table of contents is well organized and complete, but the light blue color font on white paper is a little hard to see. If the writer would have used better highlighting techniques, the font would not look washed out. The organization of the table of contents is important but accuracy is critical for user success. Accurate and Detailed This manual provides the accurate and detailed instructions required for any user to open the box, follow the step-by-step instructions, successfully set up and operate the phone. This manual states that the user can search the Internet using voice commands. The manual does not explain that the user will have to download an application called Google Voice Search to activate the voice command feature. The manual can be accurate and detailed, but it has to be written...
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...Lecture 1 July 4, 2012 • Popular Music in the United States: o Lies in the African-American Population o West African music was brought into America and was thrown into a mixing pot that the slave population count themselves as Americans. o Blues is the beginning of Jazz, Rock and R&B • Congo Square –Passage from book: History of Jazz o An eligible black man sits with a large cylinder drum using his fingers and edge of his hand he jams repeatedly on the drum head which is around 14 diameters and probably made from animal skin. ____________________ with rapid sharp strokes. A second drummer holding his instrument between his knees joins in, playing with the same ______ attack. A third black man seated on the ground _________ instrument the body of which is rashly fashioned from the calabash. Another calabash which has been made into a drum and a woman beats at it with two short sticks. One voice then another voice, then other voices join in a dance of scene contradictions __________ give and take ___________ one handed performance spontaneous yet on closer inspection ritualize and precise is a dance of massive proportions, a dense crowded _________ performed in circular groups perhaps five or six hundred individuals moving in time to the pulsations of the music some swaying gently and others aggressively stumping their feet. A number of women in the group begin chanting. This scene could be Africa, in fact it is 19th century in New Orleans scattered first handed...
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...Rogelyn Mckoy 4/24/13 The History of Color: How people in ancient times created color for their garments. Greek philosophers Democritus and Aristotle and Roman writers Plinythe Elder and Vitruvius described and recorded processes to create fabric dyes. Blues and purples were known as vat dyes. Indingo and woad (a European flowering herb of the mustard family) were used to make blue dyes. These plants required lengthy absorption in an alkaline solution of ash, lime, or urine, which turned them into a water-soluble salt. The fabric was left to air dry and the oxidation made the blue color fast. Tyrian, or royal, purple came from the mucous gland of the murex, a mollusk (invertebrate). A pound of dye required four million mollusks which was a time consuming process. Only the rich, such as the reigning emperor or monarch could afford this shade. Reds were mordant dyes (sarcastic/biting dyes). They required the use of a fixative to create an insoluble color that would remain true. Henna a shrub and madder, a root, were mixed with alum (a sulphate of aluminum and potassium) to render a color family way less intense than the red we know today. A species of female scale insect, kermes was used by the Egyptians and produced a more vivid/intense red. Colors in the yellow family were the least complicated. They were direct dyes, produced with little effort. Weld, the seeds, stems, and leaves of Dyer’s Rocket; and safflower, petals from Dyer’s Thistle, were used to create...
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...784 Word Count April 1st, 2012 The artist that I chose to critique was Joe Bonamassa (vocals, acoustic guitar, electric guitar), and the album I chose to work with was his album “Had to cry today”. The genre of the album is Rock/Blues with a release date of August 24th, 2004. In this album were a few other artists that joined him such as Jon Paris (harmonica), Benny Harrison (hammond b-3 organ), Eric Czar (Bass guitar), and Kenny Kramme (drums, percussions). Joe was raised in New York where his parents owned a guitar shop. He comes from a family of music. Both his father and grandfather played the trumpet. He learned how to play the guitar at the very young age of 4. Some of the artists who inspired him were Jimi Hendrix and Stevie Ray. I am drawn to this artist for his style of blues and rock. His music makes me feel mellow and calm. Makes me want to be at a bar drinking a beer, smoking a cigarette and listen to him play live. The culture/environmental music that I can identify in this music are the Beatles, Jimi Hendrix and Eric Clapton. Joe’s music is mostly guitar and drums. My Overall impression of the album is excellent. I only disliked 2 songs from the entire album. My favorite song from the album was song title “Reconsider baby” and my second was “When she dances”. Both are slower and mellow. The songs are very calming and easy to listen too. My least favorite song was “Faux Martini”. This song was my least favorite because it sounds too much like country and I’m...
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...Rock Midterm Review 12 true or false 38 multiple choice 1. What is a rock style beat? 4 beat feel w/backbeat 2. What is the most commonly used rock song form? 3. ü What is syncopation? Accenting rhythms other than the regular rhythm 4. ü What is a riff and how are they used in rock music? Short, memorable and easily retained melody 5. ü What are the core vs. optional instruments in rock music? Vocals + guitar+bass+drums vs. piano+keyboards+synthesizers 6. ü What are the characteristics of folk music from the British Isles? A story told in plain everyday language Sung with an untrained voice Heterophony (i.e., multiple versions of the same melody, played simultaneously) Verse/Chorus & Strophic song forms Uptempo dance rhythms 7. ü African tribal music? Percussion instruments Syncopated percussive playing techniques Riff-like melodic ideas Layered textures made up of voices, percussion, and pitched instruments Melismatic vocal lines Improvisation Pentatonic scale vs. Major Scale 8. African American folk songs? Improvised bluesy melodies to speed the day along Rhythmic music to accompany rhythmic tasks Call & Response Group responds to leader, sometimes the foreman of the job 9. ü European classical music? Sentimental stories set to simple melodies Harmony support melody Clear song form Clear rhythmic order 10. ü What was the Minstrel Show? Why was it considered the first synthesis? Variety show...
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...finally went to test drive a Celica and it was everything I wanted except it was bright red. (I read the statistics – I know better than to buy a red sports car). By this time it is getting late in the year and the 2003 models were coming out. We went in to a showroom to look at the new Celica colors and they had one in the show room in this light blue that looked almost purple on the edges in the lights. It was like one of those moments in the movies when a spotlight shines down on exactly what you have been looking for. My husband took one look at it and was like “Maybe you are right. Maybe we should get a Celica – in this color.” Now since that color was brand new that meant that a used Celica was out. I looked online to see what I could get the car for through my credit union’s car buying service (my parents got an incredible deal this way) but they didn’t have the new blue color so I had to use the 2002 version of blue for the pricing, but I felt like I at least had something. Part 2: The negotiation Now that we had decided on exactly what we wanted – 2003 Celica, leather interior (only one color was available), light blue exterior, and sports package (wing and ground effects) and had a basis...
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...egocentric thinking. Another common attribute of the preoperational stage is that a child may show animistic thought and will give inanimate objects living attributes, for example if a teddy bear’s seam ripped the child might think it felt pain and cry or rush for you to make it better. Another important thought attribute children in this stage of development begin to display is the beginnings of logical thought and problem solving. Children can solve simple problems but not know how they did it and with some problems children may still intuitively answer. For example if you showed a child in this stage 2 yellow and 4 blue flowers, and asked if there were more blue or yellow flowers, they may respond by saying more blue. Yet if you asked them if there were more blue flowers than flowers they would respond by saying more blue again. The child would see the color blue but not count all of the flowers as a whole because they are different. If children in this age group played a board game like Candyland, they should be able to name the colors of their playing piece and recognize the shapes on the cards they draw. If they are in the early preoperational stage a child may not be able to count the numbers (1-2-3-) to move on the board, and may not be able to move their playing piece in the correct direction on the board. They will most likely show excitement every time they get a turn to play...
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...history of rock and roll is long and intricate drawing its roots from early American R&B, among other places. While most of the true innovators of rock music have been widely overlooked, white musicians have been profiting greatly off of the innovations made in music by black recording artists, specifically in the arena of rock and roll. It is widely accepted that rock music has its roots in the american blues. The history of the blues dates all the way back to slave plantations. This genre comes specifically from African-American folk music. Julio Finn the author of The Bluesman stated that: [White blues performers] can never be bluespeople...because the blues is not something they live but something they do- which makes all the difference in the world. What distinguishes the bluesperson from the bluesperformer is the cultural-racial make-up, which can only be inherited by a descendent of an ex-American slave. (qtd in Adelt 1) Whether this is true or not is a matter of opinion. What is intriguing about this statement though is the fact that virtually all blues music was originally composed...
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