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Labelling

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Labelling or labeling is describing someone or something in a word or short phrase.[1] For example, describing someone who has broken a law as a criminal. Labelling theory is a theory in sociology which ascribes labelling of people to control and identification of deviant behavior.
It has been argued that labelling is necessary for communication.[2] However, the use of the term labelling is often intended to highlight the fact that the label is a description applied from the outside, rather than something intrinsic to the labelled thing. This can be done for several reasons: * To provoke a discussion about what the best description is * To reject a particular label * To reject the whole idea that the labelled thing can be described in a short phrase.
This last usage can be seen as an accusation that such a short description is overly-reductive.
Giving something a label can be seen as positive, but the term label is not usually used in this case. For example, giving a name to a common identity is seen as essential inidentity politics.
Labelling is often equivalent to pigeonholing or the use of stereotypes and can suffer from the same problems as these activities.
The labelling of people can be related to a reference group. For example, the labels black and white are related to black people and white people; the labels young and old are related to young people and old people.
The labelling of works of art can be related to genre. For example a piece of music may be described as progressive rock or indie or ragga jungle drum and bass. However, there are other labels that can be applied to a work, such as derivative, low or high. The use of the word labelling is less common in the context of works of art than people. However, it also often represents the rejection of a label. For example, an artist may feel that the labeller is attempting to restrict the scope of the artist's work to that which is covered by the label.
Factors to consider when choosing export packaging
This page explains the packaging options you can choose from, and offers advice on packaging dangerous goods. You might need help deciding which option is best for you. A good place to start is by asking people with experience in this area, such as business contacts, your packaging supplier or trade association, or a freight forwarder if you're using one.
Factors that will influence packaging decisions are explained below.
Protection
Avoiding damage to your goods is the main purpose of export packaging. One of the reasons that containers and pallets have become so standard is that they combine efficiency with excellent cargo protection.
Security
You need to take steps to prevent goods being stolen or tampered with. Containerisation helps with this, and using container seals makes tampering even less likely. Shrink-wrapping and secure straps also act as deterrents. Export packaging should be kept as plain as possible - providing details of the contents, eg brand names, encourages theft.
Mode of transport
This may influence your packaging. For example, bulk ocean shipments of liquids, grain and ores don't need any packaging. And goods transported by air generally need less protective packaging than those sent by ship.
Cost
It's a false economy to try to cut costs by using sub-standard packaging. The standard options (eg cartons grouped on pallets and then loaded into containers) have become the standard because they're reliable. Unless your goods require special care, you're unlikely to gain much by opting for above-standard packaging. You can buy, lease, or hire most types of packaging (eg shrinkwrap, pallets or containers), so it makes sense to shop around. You can also commission custom-made packaging, and hire a packing firm per consignment to make sure your goods are packaged correctly, which may work out less expensive.
Waste legislation
Many markets abroad have waste regulations that favour packaging which can be easily recycled or has a minimal impact on the environment when disposed of. In many export markets, there are stricter rules on packaging waste and collection, eg the 'green dot system' in Germany.

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