...Ajasiz Johnson American Intercontinental University Consumer Marketing MKT655 – Research Methods in Marketing June 23, 2013 Abstract Celebrities are often used by advertising agencies to endorse their products in an attempt to persuade the consumer to purchase their products. This paper discusses how celebrity endorsements tend to have an effect on consumers. Consumer Marketing Introduction Advertising obviously plays an essential role in the success or failure of a product. In some cases, using celebrity endorsers to promote products has been quite an effective campaign strategy for advertisers. Celebrity endorsed campaigns are created to sway the consumers and to promote a positive image. Research on Brand Endorser and Consumer Perception Since one of the key objectives of an advertising agency is to persuade customers to purchase the products they represent, an advertisement’s credibility plays an intricate part in heightening the sense of appeal to potential consumers. The enormous amount of money that is allotted for advertising budgets for celebrity endorsements indicate that they are vital in the “advertising world”. Pursuing a celebrity endorsement strategy enables advertisers to project a credible image in terms of expertise, persuasiveness, trustworthiness, and objectiveness (Till and Shimp 1998). Even though it may sound vain, when creating campaigns, advertisers also have to consider the attractiveness, physical appearance, personality, etc., of...
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...1. INDUSTRY BACKGROUND The term footwear covers a vast range of products made from many different materials. Boots, shoes, sandals, slippers and clogs are made wholly or partly of rubber, synthetic and plastics materials, canvas, rope and wood. In fact, in 2007, rubber and plastics footwear made up 53% of the pie whereas leather footwear accounted for 14% only with the remaining 33% of the footwear made of textile and other types of materials. In recent years, the footwear industry has become highly globalised, with competition from countries with lower labor costs and less regulated working conditions forcing footwear manufacturers to look at restructuring and re-locating their facilities. As the World population increases and living standards improve, the demand for footwear has shot up rapidly. Over the last decade and a half, Asian countries have emerged as the most powerful destination for footwear production, with established names in the US and Europe economies having shifted their facilities (partly and wholly) to Asian countries. GLOBAL CONSUMPTION OVER 10 YEARS CONSUMPTION(MILLION OF PAIRS) | 1998 | 2000 | 2002 | 2004 | 2008 | ASIA(ALL) | 4744 | 5222 | 5474 | 5840 | 6528 | AMERICAS | 3011 | 3274 | 3279 | 3433 | 3611 | EUROPE | 2239 | 2396 | 2544 | 2717 | 2886 | REST OF THE WORLD | 1086 | 1187 | 1172 | 1317 | 1399 | TOTAL | 11080 | 12079 | 12469 | 13307 | 14424 | 2. THE INDIAN OUTLOOK The...
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...Fraternity Hazing Google App Integrated Collab https://www.google.com.ph http://www.planetpapers.com http://www.gannett.cornell.edu http://www.termpaperwarehouse.com 1. Hazing (subjecting newcomers to abusive or humiliating tricks and ridicule) has always been seen as a secretive campus activity when it comes to fraternities and pledging. As a result, Dr. Mark Taff resorted in his article that, "..a series of 168 cases of injuries and deaths related to fraternity hazing activities...[occurred] in the United States between 1923 and 1982" (2113). Young college men are being hospitalized and even worse, dying, just for a couple of friends that give them a sense of belonging. The major causes of hazing are the students' wanting a sense of belonging in a big college campus, the college's infrequent knowledge of what occurs in fraternities, and the unwillingness of fraternities to change tradition. Since hazing has been around for more than a century, one cannot expect the practice of hazing to stop all together. It will probably take years before hazing perishes from the fraternity scene. Nevertheless, until an end is put to hazing, solutions can be used to make hazing less common, until it no longer exists. These solutions that may be able to put an eventual stop to hazing, in the long run, are better education about fraternity hazing, stricter laws to prevent hazing from occurring, and more intervention from college administrators. Stories of hazing incidents are...
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...THE ORIGINS OF ICE SKATES By Nam Catzel Investigation into the Origins of Ice Skates and their evolution ORIGINS OF ICE SKATES INVESTIGATIONS INTO THE ORIGINS OF ICE SKATES Executive Summary There is much debate in the field of history; conjecture and interpretation of facts are often misinterpreted due to the lack of evidence. The origin of ice skates is subject to much of these misconceptions. Though there have been many interesting and intriguing finds in this area, the origins are still debated. The true origins of ice skates is unknown; however there are many theories to who invented it, five cultures if not more believe that they have a claim to the invention. This project will illustrate known ideas about the origins of ice skates, revealing common and uncommon theories, as well as display the evolution of the ice skate in terms of design and the technologies used at each specific era. The influences and uses surrounding several styles of ice skate is identified and explained. The physics behind ice skating is analyzed to provide a context to why skating was invented. To conclude, an analysis of future possibilities and prediction of the direction evolution of the ice skate will take. “History is mere interpretation and conjecture.” Nam Catzel 1 ORIGINS OF ICE SKATES INVESTIGATIONS INTO THE ORIGINS OF ICE SKATES Table of Contents Executive Summary..............................................................................
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...CONTENTS |Introduction |2 | |Main part |3 | |The British. The main features of the British character. |3 | |History of british sport |5 | |Sports invented in Great Britain |6 | |Framework of sport in Britain. |10 | |Modern Sport in Great Britain: Structure, Administration, Funding, Popularity, Sport media and Diseases. |13 | |Elite level sport |15 | |6.1. Elite level team sports |15 | |6.2. Elite level individual sports |22...
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...Financial Disclosure Management by Nonprofit Organizations1 Ranjani Krishnan, Michelle H. Yetman, Robert J. Yetman* Eli Broad College of Business, Michigan State University, East Lansing, MI 48824. Tippie College of Business, The University of Iowa, Iowa City, IA 52240 ______________________________________________________________________________ Abstract This paper examines how nonprofit organizations respond to incentives to manage their publicly available financial information. Prior research identifies two operating ratios donors commonly use to evaluate the efficiency and effectiveness of nonprofits (i.e., the program service ratio, defined as the fraction of total expenses committed to advancing the charitable mission of the organization, and the fundraising ratio, defined as the ratio of fundraising expenses to donations revenue). Nonprofit managers have an incentive to over-report the expenses classified as program services and under-report the expenses classified as administrative and fundraising in order to improve these ratios. We examine whether nonprofits respond to these incentives, and we find evidence consistent with opportunistic cost shifting to improve the program service and fundraising ratios. Additional analysis finds that smaller nonprofits that are more reliant on donations revenue manipulate their operating ratios to a greater extent. JEL classification: M4; L3 Key words: Nonprofit organizations, earnings management, disclosure, hospitals. __...
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...1 STUDENT HANDBOOK INTRODUCTION FOR STUDENTS This HANDBOOK was written to give you information about Lincoln Academy so that you can gain as much as possible from your years at L.A. Please read it carefully and share your questions with any of us on the faculty. We will be happy to help you. I am a school administrator who believes in empowering faculty, staff and students to make the school environment more effective, efficient and productive. Trustees, parents and community members all play a role in the life of the school but, most importantly, Lincoln Academy exists for its students. We all need to be responsive to your needs for an exceptional education and it is my pledge to you that I will work with and for you to make your educational experience at LA the best that it possibly can be. I want to encourage you to use me and my office and staff as a resource for you. If you find a rule or regulation that you question, please use every possible avenue to question that rule. If we have no legitimate reason for that rule or policy, then I will assist you in making changes in that rule or policy. Remember, however, that policies are the responsibility of the governing board and we all must follow a legal process to change those. I will continue to make Lincoln Academy the best private ...
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...SAT WRITING ESSENTIALS SAT WRITING ESSENTIALS ® NEW YORK Copyright © 2006 LearningExpress All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by LearningExpress, LLC, New York. Library of Congress Cataloging-in-Publication Data: Starkey, Lauren B., 1962– SAT writing essentials / Lauren Starkey. p. cm. ISBN 1-57685-532-5 1. English language—Composition and exercises—Examinations—Study guides. 2. SAT (Educational test)—Study guides. I. Title. LB1631.5.S785 2006 378.1'662—dc22 2005027520 Printed in the United States of America 987654321 ISBN 1-57685-532-5 For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com About the Author Lauren Starkey is a writer and editor who specializes in educational and reference works. Her thirteen years of experience include eight years on the editorial staff of the Oxford English Dictionary. The author of more than ten volumes, Lauren lives in Essex, Vermont, with her husband and three children. v Contents CHAPTER 1 Getting to Know the Writing Section of the New SAT Old versus New Strategies for Test Taking Scoring SAT Study Timetable 1 1 2 4 5 11 12 32 45 55 56 58 59 59 65 68 69 CHAPTER 2 The Multiple-Choice Section Identifying Sentence Errors Improving Sentences Improving Paragraphs CHAPTER 3 The Essay Strategies for Timed Essays Understanding the Prompts...
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...SAT WRITING ESSENTIALS SAT WRITING ESSENTIALS ® NEW YORK Copyright © 2006 LearningExpress All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by LearningExpress, LLC, New York. Library of Congress Cataloging-in-Publication Data: Starkey, Lauren B., 1962– SAT writing essentials / Lauren Starkey. p. cm. ISBN 1-57685-532-5 1. English language—Composition and exercises—Examinations—Study guides. 2. SAT (Educational test)—Study guides. I. Title. LB1631.5.S785 2006 378.1'662—dc22 2005027520 Printed in the United States of America 987654321 ISBN 1-57685-532-5 For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com About the Author Lauren Starkey is a writer and editor who specializes in educational and reference works. Her thirteen years of experience include eight years on the editorial staff of the Oxford English Dictionary. The author of more than ten volumes, Lauren lives in Essex, Vermont, with her husband and three children. v Contents CHAPTER 1 1 Old versus New 1 Strategies for Test Taking 2 Scoring 4 SAT Study Timetable CHAPTER 2 Getting to Know the Writing Section of the New SAT 5 11 Identifying Sentence Errors 12 Improving Sentences 32 Improving Paragraphs CHAPTER 3 The Multiple-Choice Section 45 The Essay 55 ...
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...HOW TO Prepare Your Curriculum Vitae Revised Edition Acy L. Jackson and C. Kathleen Geckeis Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142626-4 The material in this eBook also appears in the print version of this title: 0-07-139044-8 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve...
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...Improve your Written English Visit our How To website at www.howto.co.uk At www.howto.co.uk you can engage in conversation with our authors – all of whom have ‘been there and done that’ in their specialist fields. You can get access to special offers and additional content but most importantly you will be able to engage with, and become a part of, a wide and growing community of people just like yourself. At www.howto.co.uk you’ll be able to talk and share tips with people who have similar interests and are facing similar challenges in their lives. People who, just like you, have the desire to change their lives for the better – be it through moving to a new country, starting a new business, growing your own vegetables, or writing a novel. At www.howto.co.uk you’ll find the support and encouragement you need to help make your aspirations a reality. For more information on punctuation and grammar visit www.improveyourpunctuationandgrammar.co.uk How To Books strives to present authentic, inspiring, practical information in their books. Now, when you buy a title from How To Books, you get even more than just words on a page. Improve your Written English Master the essentials of grammar, punctuation and spelling and write with greater confidence MARION FIELD Published by How To Content, A division of How To Books Ltd, Spring Hill House, Spring Hill Road, Begbroke, Oxford OX5 1RX, United Kingdom. Tel: (01865) 375794. Fax: (01865) 379162...
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...Ivy League Admission: 180 Successful Business School (MBA) Essays Nancy L. Nolan, Ph.D. Ivy League Admission: 180 Successful Business School (MBA) Essays Nancy L. Nolan, Ph.D. First Edition Magnificent Milestones, Inc., Florida Copyright 2006. Nancy L. Nolan, Ph.D. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without written permission from the author, except for the inclusion of brief quotations in a review. Electronic and CD-ROM versions published by: Magnificent Milestones, Inc. Post Office Box 100582 Palm Bay, Florida 32910 www.ivyleagueadmission.com CD ROM Edition 10-digit ISBN 0977376443 13-digit ISBN 9780977376445 PDF Version 10-digit ISBN 0977376494 13-digit ISBN 9780977376490 Printed in the United States of America Disclaimers: (1) This book is a compilation of successful admission essays; it does not claim to be the definitive word on the subject of MBA admission. The opinions expressed are the personal observations of the author based on her own experiences. They are not intended to prejudice any party. Accordingly, the author and publisher do not accept any liability or responsibility for any loss or damage that have been caused, or alleged to have been caused, through the use of information in this book. (2) Admission to business school depends on several factors in...
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...GLENCOE LANGUAGE ARTS Grammar and Language Workbook G RADE 9 Glencoe/McGraw-Hill Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or means, or stored in a database or retrieval system, without the prior written permission of the publisher. Send all inquiries to: Glencoe/McGraw-Hill 936 Eastwind Drive Westerville, Ohio 43081 ISBN 0-02-818294-4 Printed in the United States of America 1 2 3 4 5 6 7 8 9 10 024 03 02 01 00 99 Contents Handbook of Definitions and Rules .........................1 Troubleshooter ........................................................21 Part 1 Grammar ......................................................45 Unit 1 Parts of Speech 1.1 Nouns: Singular, Plural, and Collective ....47 1.2 Nouns: Proper and Common; Concrete and Abstract.................................49 1.3 Pronouns: Personal and Possessive; Reflexive and Intensive...............................51 1.4 Pronouns: Interrogative and Relative; Demonstrative and Indefinite .....................53 1.5 Verbs: Action (Transitive/Intransitive) ......55 1.6 Verbs: Linking .............................................57 1.7 Verb Phrases ................................................59 1.8 Adjectives ....................................................61 1.9 Adverbs........................................................63 1.10 Prepositions...
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...101 Small Business Ideas for Under $5,000 Corey Sandler Janice Keefe John Wiley & Sons, Inc. 101 Small Business Ideas for Under $5,000 Corey Sandler Janice Keefe John Wiley & Sons, Inc. This book is printed on acid-free paper. ● ∞ Copyright © 2005 by Word Association, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...BTEC Edexcel Level 2 BTEC First Certificate and Edexcel Level 2 BTEC First Diplomas in Sport For first teaching from September 2006 Issue 2 March 2007 Specification Edexcel Level 2 BTEC First Certificate and Edexcel Level 2 BTEC First Diplomas in Sport Edexcel, a Pearson company, is the UK’s largest awarding body offering academic and vocational qualifications and testing to more than 25,000 schools, colleges, employers and other places of learning here and in over 100 countries worldwide. We deliver 9.4 million exam scripts each year, with 3 million marked onscreen in 2005. Our qualifications include GCSE, AS and A Level, GNVQ, NVQ and the BTEC suite of vocational qualifications from entry level to BTEC Higher National Diplomas and Foundation Degrees. We also manage the data collection, marking and distribution of the National Curriculum Tests at Key Stages 2 and 3, and the Year 7 Progress Tests. References to third party material made in this specification are made in good faith. Edexcel does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Material may include textbooks, journals, magazines and other publications and websites.) Authorised by Jim Dobson Prepared by Dominic Sutton Publications Code BF017349 All the material in this publication is copyright © Edexcel Limited 2007 Essential principles for delivering a BTEC This specification contains the rules...
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