...Lady Gaga BSAD 685: Services Marketing Byron Emerson 06/09/2012 Summary: Lady Gaga, an artist that was finally getting a break and beginning to make a name for herself in this hectic, vicious shark tank Americans call the music industry, had a very tough decision to make for her upcoming tour. Her singles, visuals and social responsibility were major drivers to her building success and she was becoming very marketable as far as image goes. The public accepted her amazing voice, talented dancing, and loved how active she was in communities around the world. It attracted the idea to co-headline a tour with one of the most influential and pioneering sound and figure in urban music. The best of both worlds would tour the world and sell out venues. It was a perfect match because both were monster names, well-known in fashion, complete opposites, but complemented one another in such an artistic way. Kanye West has been known for his public outbursts and arrogance towards the media/paparazzi when his life spiraled with the sudden death of his mother, Donda West. Even though it was a half-decade ago, Kanye was also still repairing his image for his outburst on MTV in 2005. West, stood along-side with Mike Myers in a relief campaign on national television and uttered “George W. Bush doesn’t care about Black people.” This was in response that the then President and federal relief team reacted to Hurricane Katrina in a form that didn’t seem efficient. Fast forward to the 2009...
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...Stefani Joanne Angelina Germanotta, better known as Lady Gaga, is an American actress, song writer, and singer. Lady Gaga was born in Manhattan, New York on March 28, 1986, which makes her twenty-nine years old (Harding). More likely than not, many people have heard of Lady Gaga even once in their lives by now, whether because of her fashion, music, or her self-empowering messages, she stays indelibly in people’s minds. Lady Gaga learned the piano by ear around the age of four and then wrote her first song entitled “Dollar Bills.” Since her love for the piano was so powerful, she decided with the approval of her parents to receive classical training to broaden her knowledge. After high school, at the age of seventeen, her parents requested...
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...Dance in 2008, Lady Gaga has become a globally recognized superstar and pop culture icon. Unlike many artists, she has taken control of creating her brand from the beginning. Her passion for her music has shown through in several of her number one hits like Just Dance, Poker Face, and LoveGame. Gaga is not only a talented musical performer, but also a powerful marketing influence over her brand. For such an upcoming music mogul as Lady Gaga, canceling or even downsizing her tour are not viable options. Taking the financial and *** risk will be exactly what Gaga needs to further expand her brand, and truly become a household name. Demonstrated in Exhibit 1, live music revenues have been steadily increasing over the past 10 years, whereas recorded music revenues have been declining. Live music concerts have become an extremely important source of revenue for artists, especially since illegal digital music distribution is becoming more and more prevalent. Many music labels have become focused on building an artist into a brand, rather than focusing simply on record sales. By 2009, annual revenues from touring exceeded $4billion dollars in the U.S. and record companies such as Streamline Records have begun creating 360 Deals in order to take advantage of the market share. By creating more than one outlet for an artist their brand will grow. By taking advantage of such an extensive tour, Gaga will be able to make the most profit. Other options include Lady Gaga has created an...
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...As soon as I saw the name of the foundation – Born This Way Foundation, I could not help myself clicking on the link and learn more about it. The Born This Way Foundation (BTWF) is an American non-profit organization founded in 2011 by singer Lady Gaga and her mother Cynthia Germanotta. This foundation was named after second studio album of hers – Born This Way. This amazing album was also expresses the idea of religion, freedom, feminism, and individualism, which is a perfectly suitable name for the foundation. Lady Gaga is one of my favorite singers and many people may know Lady Gaga only through her music talent and her “crazy” dress and looks, but what they don’t know is that she is not only a brilliant artist but also a kindhearted and respectable philanthropist. She cares about people, donates money for people after disasters and makes a lot of contribution for feminist and LGBT....
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...Rachel Smith J 209 August 2nd, 2011 Final Paper Lady Gaga: A Growing Media Franchise There are many up and coming singers in the U.S. today striving to set themselves apart from others in order to be recognized in the music industry. Five years ago, this was the case for Stefani Germonotta, a young singer trying to separate herself from all the other singers searching for recognition. Stefani, now known to the world as Lady Gaga, was able to not only gain recognition in the music industry for her singing and song writing, but also learned that she needed to create an image that would completely set herself apart from other pop singers. Now known for her outrageous fashion, daring lyrics, and unpredictable performances, Lady Gaga has gone to extremes to sell herself as a music and media icon. Luckily for her and everyone involved in the brand that is “Lady Gaga,” going to extremes has certainly paid off. There are many individuals and companies that help make up the brand that is “Lady Gaga.” Individually, people that must be considered are the song writers and music producers that create the songs for the albums. Lady Gaga herself actually co-writes many of the songs that end up on her albums. Others include her primary producer RedOne, as well as her one-time boyfriend Rob Fusari who co-wrote some of her early hit singles such as “Paparazzi” (CD jackets, billboard.com). One other crucial individual is the A&R representative, also known as artists and repertoire...
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...Lady Gaga Case 1) As Troy Carter the option I would pursue for Lady Gaga is the first one which is of continuing with the arena tour. It does not make any financial sense to cancel the show completely given the fact that they have already incurred sunk cost of $4 million in developing the Fame Kills Tour with Kanye West and this amount cannot be recovered. So the third option is out of the picture. In any business, those who take risks can reap great rewards than those who are afraid to do so. Therefore it’s better to build upon the already laid foundation and proceed with the tours than cancelling because of fear of incurring more loses. The other option is to go for a smaller theater tour. Usually in the music industry upcoming artist do not attract large crowds and that is why they team up with established or well known artist in doing big arena tours. This is a marketing tool which is used to expose them and as a result they gain experience and a huge fan base. Therefore this option seem alright given the fact that Lady Gaga was still an upcoming artist and the cost of reworking the tour was going to be $6 million less than using the big venue. However, looking at the economic side of this second option, as Troy I would think otherwise. This is because doing a small venue tour means a reduction of seats and ticket prices which negatively lowers revenues and eventually affects profitability especially if expenses incurred exceed revenues gained. As a result the artist...
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...I can't believe what you said to me Last night when we were alone You threw your hands up Baby you gave up, you gave up I can't believe how you looked at me With your James Dean glossy eyes In your tight jeans with your long hair And your cigarette stained lies Could we fix you if you broke? And is your punch line just a joke? I'll never talk again Oh boy you've left me speechless You've left me speechless, so speechless And I'll never love again, Oh boy you've left me speechless You've left me speechless, so speechless I can't believe how you slurred at me With your half wired broken jaw You popped my heart seams On my bubble dreams, bubble dreams I can't believe how you looked at me With your Johnnie Walker eyes He's gonna get you and after he's through There's gonna be no love left to rye And I know that it's complicated But I'm a loser in love So baby raise a glass to mend All the broken hearts Of all my wrecked up friends I'll never talk again Oh boy you've left me speechless You've left me speechless so speechless I'll never love again, Oh friend you've left me speechless You've left me speechless, so speechless How? Haaaa-oooo-wow? H-ooow? Wow Haaaa-oooo-wow? H-ooow? Wow And after all the drinks and bars that we've been to Would you give it all up? Could I give it all up for you? And after all the boys and girls that we've been through Would you give it all up? Could you give it all up? If I promise...
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...With some on Twitter raising the suggestion that Lady Gaga is the real president or should succeed the POTUS, Donald Trump just can't get a break. Gaga, real name Stefani Joanne Angelina Germanotta, appeared at "One America Appeal," the Hurricane Relief concert held over the weekend in College Station, Texas to support victims of the recent storms that ravished four U.S. states and territories. The "Poker Face" singer had a million reasons to lend her voice to a benevolent cause. Lady Gaga joined all five living former presidents: George W. Bush, George H.W. Bush, Barack Obama, Jimmy Carter, and Bill Clinton. She serenaded the crowd with some of her popular tunes. Other entertainers like Lyle Lovett, Yolanda Adama, the band Alabama, and others joined in on the celebration of hope....
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...Many of us dream about meeting a celebrity or an idol of ours. If I could meet a famous entertainer, I think it would be interesting to meet Lady Gaga, as she is musically creative and a philanthropist. In the following essay, I will explore the reasons why I feel this way. To begin with, Lady Gaga composed numerous songs that became famous all over the world. Nowadays it is difficult to find musicians that actually make art through music. For instance, in her most recent album, Lady Gaga not only combined different music genres creating a unique sonority, but also used references from popular culture and mythology to tell stories in a pleasing and conceptual fashion. Conversing with her would help me understand her creative process...
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...silent minute long eye contact with fans, skeptics, and art critics alike. The relevance of the piece was to explore the emotional and social connections that we interpersonally make with other people while removing the traditional forms of communication between the parties, (Cotter, 700-Hour Silent Opera, np). This performance allowed her to cross even more into fame from the fame of the internet age, as it was one of the most blogged about and digitally discussed artworks of the decade. Presently, Abramovic is still holding cultural relevance today with assistance from some of pop culture’s biggest names (e.g. Lady Gaga, James Franco, Bjork,etc.). Abramovic has developed the Abramovic method, a form of self healing and a return to the “basics” of our natural primitive state through a series of mediations with natural objects as demonstrated in her video with Lady Gaga, (MAI, The Abramovic Method, np). She is in the process of creating the MAI (Marina Abramovic Institute) in Hudson, New York where she will open to Abramovic method to the public all derived and in an attempt to share the experiences she felt in her piece the 700-Hour Silent Opera, exposing the institute goers to a series of “mundane” tasks and interaction with natural objects and states to free ourselves from the social and technological implications of the 21st century, (TedxTalk, Marina Abramovic, np). Abramovic has always interested me with her exploration of the human relationship with the world and ourselves...
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...Apocalypse * Song Writers- Hammet Kirk L, Hetfield James Alan, Trujillo Robert, Ulrich Laris * Music Publisher- Creeping Death Metal * The identifying Code- 730912840 * Registered P.R.O- ASCAP * Artist- Metallica * Warner Bro’s 3. Welcome to the Black Parade * Song Writers- Bryar Robert C, Iero Frank, Toro Raymond, Way Gerard Arthur, Way Michael James * Music Publisher- Blow the Doors off ChicagoMusic * The Identifying Code- 530793581 * Registered P.R.O’s- ASCAP, BMI * Artist- My Chemical Romance * Reprise Reecords 4. Paparazzi * Song Writers- Fusari Robert D, Germanotta Stefani J, * Music Publishers- House Of GaGa Publishing, Sony/ATV Songs * The identifying code- 9902143 * Registered P.R.O’s- BMI, ASCAP * Artist- Lady GaGa * Interscope Records 5. Gimme Shelter * Song Writers- Jagger Michael Phillip, Richard Keith, * Music Publishers- ABKCO Music Inc. * The Identifying Code- 469085 * Registered P.R.O’s- BMI * Artist-Rolling Stones * Decca Records 6. Like a Rolling Stone * Song Writers- Robert Dylan * Music Publishers- Special Rider Music * The Identifying Code- 514773 * Registered P.R.O’s- SESAC * Artist- Robert Dylan * Columbia Records 7. Rolling In the Deep * Song Writers- Adkins Adele Laurie Blue, Epworth Paul Richard * Music Publishers- EMI Blackwood Music Inc, Universal Songs Of Polygram International...
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...Ke$ha, and Britney Spear. (Yea, don’t forget about the dollar sign in Ke$ha’s name.) It is sad how in today’s world, it is all about drinking and partying in songs. With Nicki Minaj singing about the rich and about being Barbie to literally Ke$ha’s song “Die Young”. Though one Artist still has the power to have the real existence of true POP. Ladies and Gentleman introducing! LADY GAGA! Yea right, everyone knows Lady Gaga by her crazy outfits, but they don’t really know what is behind the Burqa of Gaga’s. Lady Gaga by far is the only artist to bring in ART & POP in music itself. While Britney Spears sings about getting to work and about a perfume? Lady Gaga sings about the controversial of Burqas and Fashion around the globe. The Fame, The Fame Monster, Born This Way, and ATPOP has been by far the most influential albums of the decade. Even though people only over looks the charts on how much money the artist makes they lose the opportunity to see what the albums stands for. Bringing the competition of Katy Perry v.s Lady Gaga. Who did better? Who has the best 1st single? Which CD is better? This may seem like a Bias blog, but Lady Gaga made so much impact in many lives. For what she stands for feminism, the gays, etc. She has touched many lives with just her music. So you decide who you would applause for. Someone who swims in pink stomach medicine in Superbass or someone that has sent the message that everyone is Born this Way....
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...The Occult Symbolism of Movie “Metropolis” and its Importance in Pop Culture Fritz Lang’s 1927 movie “Metropolis” is one of those timeless classics that withstand the test of time. Rather than becoming forgotten and obsolete, “Metropolis” is increasingly relevant as many of its predictions are becoming reality. We will look at the underlying occult message of the film and the usage of its imagery in the acts of pop stars such as Lady Gaga, Madonna, Beyonce, Kylie Minogue and others. Metropolis is a silent science-fiction movie released in 1927 by Fritz Lang, a master of German Expressionism. Set in a futuristic dystopia divided into two distinct and separate classes—the thinkers and the workers—Metropolis describes the struggles between the two opposite entities. Knowing that it was produced in 1927, viewing this movie today is quite an experience as many “sci-fi” aspects of the plot are eerily close to reality. Metropolis describes a society where the “New World Order” has already taken been implemented and a select elite live in luxury while a dehumanized mass work and live in a highly monitored hell. As we have seen in previous articles on The Vigilant Citizen, Metropolis is excessively echoed in popular culture, especially in the music business. Whether it be in music videos or photo shoots, pop stars are often portrayed as the character Maria, an android programmed to corrupt the morals of the workers and to incite a revolt, giving the elite an excuse to use...
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...In the song, “Hair,” the artist Lady Gaga chants about her hair and how she wants it to flow freely to define herself. She sings about the disagreement on her own hairstyle by the boundaries set by society as well as her family and was unable to wear certain hairstyles. Gaga emerged and gave a purpose asserting her position on her hair expressing who her character really is. The singer symbolism with her hair is vital for the effectiveness of the song. She uses her hair as a definition of her personality. As an example, the singer chants, “Free as my hair” multiple times. The symbolism of the artist’s is to help connect with her listeners to aid the powerful message for being who you really want to be. Don’t let other people be your limits....
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...whatever I like” These truly inspirational words spoken by Lady Gaga put my whole life in words. Although I hadn’t been teased for believing in my dream of becoming a well known actor I did however have that dream somewhat suppressed by teachers, family and other authorities by a list of cliché jobs which I believe I was not meant to do. Although I simply agreed to give these careers paths a chance, secretly I was only focussing on my dream. I set my self a goal to focus upon things to make my dream become reality. Suddenly a pop singer by the name of Lady Gaga popped out from her glitter world onto the pop charts. At first glance I paid no attention to her but after listening to her songs and analysing their meanings I decided to give the artist a chance. I realised that on a first glimpse Lady Gaga appears to be nothing but another blonde pop singer desperate for attention, but soon realised that she is much more. I realised that Lady Gaga is a true inspiration. She spent most of her high school years focussing on her academic studies hoping to one day put them into her performances. Lady Gaga was born in New York City and Acquired the name Joanne Stefani Germonatta at birth. But her producer gave her the name Gaga as he noticed she was eccentric and also because she was in love with the works of Freddy Mercury. Throughout her teenage years she performed in New York’s many bars singing her own songs. Lady Gaga never gave up on her dream of becoming an artist and took...
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