...Profile Lakme is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Group. It was named after the French opera Lakme. Half a century ago, as lakme took her steps into freedom, Lakme, first beauty brand was born at a time when the beauty industry was at a nascent Stage. Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Industry that of skincare and cosmetic products. Lakme has grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care, and arm the consumer with products. A brand that has over 5 decades talked of beauty is none other than Lakme. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80’s. Lakme also understands the importance of maintaining and accentuating a women’s natural beauty. For this it has introduced a range of skincare products from 1987. These ranges have been constantly innovated to bring specialized beauty care with a unique blend of understanding of women of all ages, today, Lakme is all setting trends and dominating the fashion arena. What girls want? -Lakme has a wide range of products in color cosmetics that bring visible results. To add to this vast is a range of specialized skin care products for the discerning women. Keeping skin looking healthy and glowing is also a part of looking great. Lakme provide...
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... TABLE OF CONTENTS ABOUT LAKME - INDIA .............................................................................. 1 LAKME PRODUCTS ..................................................................................... 2 LAKME SALON .............................................................................................. 3 SERVICE OFFERINGS .................................................................................. 4 MARKETING – 7p’s ..................................................................................... 5 SWOT ANALYSIS .......................................................................................... 7 GAP ANALYSIS.............................................................................................. 8 ABOUT LAKME - INDIA “Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and sensuality Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman. They help the Indian woman in expression of her best self – sensual, original, expressive, alive and intuitive Lakme was the first major beauty brand in India owned by Hindustan Unilever Limited (HUL) with legacy of over 50 years Lakme Started as 100% subsidiary of Tata Oil Mills of Tata group Named after the French opera Lakme, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty In 1996 Tata sold off their stakes in Lakme Lever to HLL (now HUL) for Rs...
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...“COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS” under the guidance of Mrs. Aparna Porwal. After completion it successfully in the fulfillment of requirement for the award of degree of bachelor of business administration of “Aryan institute of management of computer studies”. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF COMPARATIVE STUDIES BETWEEN LAKME AND REVLON. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. CONTENTS ➢ Introduction ❖ Brief overview of marketing strategies. ❖ Company Profile of Lakme ❖ Company Profile of Revlon ➢ Various Marketing strategies adopted by the two Company along with product profile ➢ Objectives of the Study ➢ Research Methodology ➢ Data Analysis & Interpretation ➢ Suggestions and Recommendations ➢ Summary & Conclusion ➢ Appendix ❖ Questionnaire ❖ Bibliography INTRODUCTION Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes...
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...2010-0806 Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20 Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns especially...
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...Welcome, Guest Login | Register Tuesday, Nov 20, 2012 Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion | Life & Leisure | Mgmt & Mktg Advanced Search RSS Content Guide Follow us on | Technology | BS Products Section Home | Guru Speak | Management | Marketing | Strategy | Kit | the strategist | Columnists | BSchools | Books & Ideas | People & Careers Home > Mgmt & Mktg Live Markets | Commodities Text or company name Keyword Go Email this Facebook Twitter Share 1 Print this Maybelline seeks to crack the beauty code Nielsen data show that the L?Oreal group brand is fourth after Lakme, Elle 18 and Revlon. Can it break into the top three? Viveat Susan Pinto / Mum bai Apr 09, 2012, 00:13 IST Ads by Google Submit Your Resume : 2-10 years Exp. Salary 3-15 Lakhs. To Apply, Register on Shine.com Now Shine.com/Pharma_Jobs It began with a provocatively titled headline — WTF — in January this year. But by the end of it, Women Take Forever (or WTF) was the most popular topic on Facebook and Twitter, with men as well as women voicing their opinions on the subject, even taking potshots at each other whenever the opportunity presented itself. This, however, was just part of what Maybelline New York, the cosmetic brand from French major L’Oreal, had in mind for its new Clearglow Bright Benefit or BB Cream — a product that combines the benefits of a foundation, sun block and moisturiser. Dare To Go...
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...MARKET SURVEY REPORT ON CUSTOMER SATISFACTION ON [pic] INPARTIAL FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U, BAREILLY (SESSION: 2010-2011) SUBMITTED TO: SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as...
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...[pic]JJ Valaya (born October 8, 1967) is a noted Indian fashion designer and couturier from New Delhi, India. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh. A founding member of Fashion Design Council of India FDCI and the first global brand ambassador of Crystal giant Swarovski, he has been designing for men and women, and has bridal and evening collections in addition to day-wear and ready-to-wear for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011, in the same year as he also closed the day one of the Lakme Fashion Week (LFW) winter/festive 2011, debuting a fashion collection inspired by photography. CAREER : He trained under a pioneer in Indian fashion Rohit Khosla, before starting his own label.With his elder brother TJ (Tribhavan Jit) Singh, JJ Valaya founded The House of Valaya in 1992 with the launch of its couture label. Valaya’s creative vision together with his brother’s organizational abilities have been the key factors for the success of Valaya as a luxury brand.Around 2003, when he launched his pret line, he was already retailing fashion and lifestyle products under three brands: JJ Valaya, Studio Valaya and Valaya Home-Life, in which his first couture label, JJ Valaya, comprising his trousseau line launched in 1993.[6] The brand today encompasses Couture, Ready-to-wear, Home and a CSR prerogative, The Free Spirit Foundation also known as FSF. ...
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...Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. Our vision Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea...
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...skin became a popular fad. There is a huge competition among the companies working with the fairness cream segment of FMCG industry. HUL is leading the market in many segments from last couple of decade. But right now it is facing a good competition from the other existing companies like P&G, Marico, Godrej, Dabur etc. A full data of these companies and there market share is given in the following above table. Market Share of Companies Company % HUL 46.2 P&G 6.3 Dabur 5 ITC 6 GCPL 2.1 Emami 14.3 Cavin Care 11.5 Marico 8.6 Prices of Various Fairness Creams Product Qty Price Fair and Lovely Multi Vitamin 50 82 Nivea 50 290 Garnier Light 40 125 Olay Natural White 50 310 Pond's White Beauty 50 219 L'oreal 18 299 Lakme Perfect Radiance 50 170 Clean & Clear 50 170 Neutrogena 50 235 Himalaya Fairness 50 65 Dabur Uveda 30 115 Fairever 50 78 Fairone 50 300 Emami 50 90 Raaga 25 79 VLCC 50 240 Kaya 50 891 Fair &...
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...Business Environment (A project report on FOREIGN COMPANIES OPERATING IN INDIA AND THEIR ENTRY STRATAGIES) My Project report covers: * Introduction * Types of Entry Strategies in India * Two Case studies * Conclusion * Sources Introduction: India Strategy Assessment Businesses entering India should analyse the following points before selecting the Entry Strategy: * Am I entering India at the right time? * How do I get my project approved and deal with the legal regulations? * Who are my sourcing partners? India an incredible promise, demonstrating rapid growth and entrepreneurial spirit. Brickwork India is definitely the gateway to the best of India. We help you in evolving innovative and intelligent strategies to foray your efforts into India. We are a specialist firm that can develop, mould, and monitor your India business strategies. We visualize, implement, and realize India entry strategies for companies from across the globe. Our services include consultancy in Setups, Mergers and Acquisitions (M&A), Partner Search, Market Research, Procurement Research, Supplier and Distributor Research, etc. We have an exclusive network of professionals, analysts, thought leaders, industry experts, and bureaucrats who help you in a smooth execution of India Strategy projects. Market Intelligence Market & Industry Analysis Company Profiling Feasibility Studies Competitor Analysis Entry Strategy Market...
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...Term paper of marketing management On Colgate cold cream WASEEM RAJA J&K BANDIPORA LEC. IN LSB R315B35 LOVELY PROFESSIONAL UNIVERSITY ACKNOWLEDGEMENT I would like to express my gratitude for the helpful comment and Suggestions by my teacher. Most importantly I would like to thank my PROF. MR.PARVEEN SINGH KALSI, for her days of supervision. Her critical commentary on work has played a major role in both the content and presentation of our discussion and arguments and I would thank my friends for their help in making of this term paper. I have extended my appreciation to the several sources which provided various kinds of knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING ...
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...of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”. Products Brand & Product Mix With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. Fig. Major Brands/Products of HUL The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. FMCG Sector Analysis Rivalry among Competing Firms: In the FMCG Industry, rivalry among competitors is very fierce. There are scarce customers...
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...As soon as the orchestra started playing, the audience stood and sang the national anthem. When the song was over, the main conductor made his entrance and the narrator gave a brief description of the piece that was about to be played. Richard Wagner’s Prelude to Act III of Lohengrin is a Romantic opera which was first performed in 1850. Act III is best known for its Bridal Chorus. Crash cymbals were used in this piece backed up by violins played at an allegro tempo, as well as the plucking of the violas. The next piece was my favorite; the opera piece Flower Duet from Lakme, nicely harmonized by the Soprano and Mezzo Soprano. The famous Aria, Votre Toast (The Toreador Song) from the the French opera Carmen lighten up the mood of the concert because of its comical nature. The baritone singer was interacting with the audience in the front row by singing to them. The second part of the program was even more amusing. It began with an opera piece I have heard before named Largo al factorum from The Barber of Seville. I recognized it right away for the “figaro” part. It was also comedic because it tells the story of a barber who is so busy because everyone’s looking for him. O Fond du temple saint from The Pearl Fishers was interesting to watch because as the duet (baritone and tenor) were singing, a ballet dancer...
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...1) MEANING OF CSR Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs and capacities of these businesses, and do not adversely affect their economic viability. UNIDO based its CSR programme on the Triple Bottom Line (TBL) Approach, which has proven to be a successful tool for SMEs in the developing countries to assist them in meeting social and environmental standards without compromising their competitiveness. The TBL approach is used as a framework for measuring and reporting corporate performance against economic, social and environmental performance. It is an attempt to align private enterprises to the goal of sustainable global development...
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...Term Paper On LAUNCHING OF LUX FACE WASH (With reference to course, MARKETING MANAGEMENT, MGT 514) Submitted to: Submitted by: Dr. GIRISH TANEJA RAJIV GUPTA ROLL NO: B34 SEC: RR1902 REG NO: 10901946 ACKNOWLEGEMENT First of all we would like to thank Lovely Professional University and take the opportunity to do this project as a part of the M.B.A. Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude Dr .GIRISH TANEJA sir for assigning me a project on LAUNCHING OF LUX FACE WASH which is an interesting and exhaustive subject. He has been an inspirational and role model for this topic. His guidance and active support has made it possible to complete the assignment. I would also like to thank my friends who have helped and encouraged me throughout the working of this project. Last but not the least I would like to thank the Almighty for always helping me RAJIV GUPTA Index Company profile Business Mission Market Objective Situation Analysis SWOT Analysis Marketing Strategy Marketing Mix Implementation, Evaluation and Control Conclusion LUX Company Profile Since 1929, Lux in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising. Lux stands for the promise...
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