...1. How would you define Lancer’s business? Lancer Gallery is a company headquartered in Phoenix, Arizona that sources and sells South American and African artifacts. Lancer Gallery began in the early 1900s as a trading post operation near Tuscan, Arizona. The company became known for selling original southwestern jewelry and pottery. Lancer eventually expanded its product line to artifacts from Peru and Venezuela, along with tribal and burial artifacts from Africa. Lancer established a national status as one of the most valued sources for these types of artifacts. Later on, a shortage of artifacts occurred because artifacts are hind to find, political conflict in Africa, government exporting restrictions, and other competition limited Lancers suppl. Therefore, Lancer continued to expand its product line to replicas of authentic artifacts. 2. Do a SWOT analysis; what does this tell you? A SWOT analysis of the Lancer Gallery strengths, weaknesses, opportunities, and threats would help make a strategic decision on whether or not to forgo the contract. Lancer Gallery’s strengths are that they have been in business for a long period of time, the company has established a strong national reputation as a dealer of authentic products, they have long-term contracts with native craftspeople, and they sell high quality replicas for gift buyers. The company’s weaknesses are their decreasing bargaining power due to competition, difficulty getting authentic artifacts due to scarcity...
Words: 558 - Pages: 3
...Lancer Gallery Case Analyis By: DeMarcus Jordan DeMarcus Jordan Jackie Mitchell Marketing Policy & Strategies 3/15/16 Lancer Galley Case Study I. Problem Statement Lancers present problem is figuring out if they should reposition themselves as a company. Repositioning the company is a risky move because Lancer deals with a distinct market. A large department store has contacted Lancer to start mass producing replicas which could ultimately result in a $4-million-dollar increase in annual revenue. Lancer which is mainly known for high quality merchandise now has to make the decision whether they should start mass producing like their competitors in the market. Lancer’s merchandise is known to be exclusive so mass producing could tarnish this image they have created. II. Industry Analysis Markets | | | Existing | New | Product ( offering) | Existing | Authentic rare artifacts | Collectors | | New | Replicas of authentic artifacts | Gift buyers and individuals for decorative items | Lancer’s business is made up by two groups of consumers. The primary one is collectors looking for the authentic rare artifacts, and the other one is consumers form the emerging market of gift buyer and decorative market, looking for replicas of authentic artifacts. III. Organizational Analysis Lancer is a reputable importer of artifacts, southwestern jewelry and pottery for collectors. Their distinctive competency includes, high reputation and...
Words: 711 - Pages: 3
...TABLE OF CONTENT Page 1.0 Introduction 2 2.0 Thomas-Kilmann Model 3 2.1 Competing 4 2.2 Collaborating 4 2.3 Compromising 5 2.4 Avoiding 5 2.5 Accommodating 6 3.0 Example of Thomas-Kilmann Model Modes 3.1 Competing Component 7 3.2 Collaborating Component 7 3.3 Compromising Component 8 3.4 Avoiding Component 8 3.5 Accommodating Component 9 4.0 Conclusion 10 5.0 APA References 11~12 1.0 Introduction The purpose of this report was to critically analysis the Thomas – Kilmann Conflict Modes Model. In this report, student needed to discuss of the principles...
Words: 2292 - Pages: 10
...Proton (automobile) From Wikipedia, the free encyclopedia Jump to: navigation, search Proton Holdings Berhad The Proton Company logo Type Public (Bursa Malaysia: Proton) Industry Automotive Founded May 7, 1983 Headquarters Shah Alam, Selangor Malaysia Key people Mohd Khamil Bin Jamil (Executive Chairman) Products Car, Automotive Parts Employees 12,000 Subsidiaries Lotus Cars Website www.proton.com Proton Holdings Berhad (stylized PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (English: National Automobile Company Private Limited). Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi Motors between 1985 and the early 2000s. The company has since produced several indigenously designed models and operates in at least 26 countries today, of which the majority are in Asia. Proton was formerly owned by Khazanah Nasional, the investment holding arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a Malaysian conglomerate in a transaction amounting RM1.2 billion. Proton, predominantly reliant on its domestic market is currently undergoing structural and internal changes, as evident in the appointment of...
Words: 8392 - Pages: 34
...Malaysia PROTON Holdings Berhad and Indonesia PT. Adiperkasa Citra Lestari (PT ACL) has signed Memorandum of Understanding to establish collaboration ties between both parties in relation to develop and manufacture of Indonesia National Car. (Tan, 2015) However there are business forces that affect collaboration of companies. One of the key forces is Social and Cultural in Environmental Forces, is defines as influencing mechanisms which exist within a population that guide business practices or purchasing behaviour. (BusinessDictionary.com, 2015) The reason Malaysia decided to collaborate with Indonesia is due to similar culture, such as religion, environments and language. Majority of Malaysian and Indonesian are Muslim which share similar language, hence the first obstacle has overcome as language plays an important role in business communication which also able to eliminates common mistakes and misunderstandings. Therefore, the development they are working on is more likely to carry out successful as strengthen of mutual ties in collaborating due to understanding of various cultures in both countries. The next forces is Environmental; Technological Forces. Define as changes in technology in technology which can have a significant impact on a company's processes, pricing of competition or even the obsolescence of a company's product. (Investorwords.com, 2015) Besides that, it shapes the collaborative behaviours that drive results by only making collaboration technologies...
Words: 557 - Pages: 3
...The presenter underlined the strategic alliance in the automotive industry with the real case of Proton and Prince Engine. Functional, dynamic and trading are the basic classification of strategic alliance. It is calls for the mutual bilateral benefits for both parties in the alliances. Success and failure of strategic alliance determines on the performance for both parties. Many of success story across the globe enjoying benefits from the strategic alliance over the past decade. In local automotive industry, Proton has started the strategic alliance with Mitsubishi and come out with "Proton Saga". At beginning, the alliance brought a good significant impact on the sales of "Proton Saga". However, the alliance with MG Roger did not seem worked well in the long run as it was collapse and acquired by other European Company. The presenter conclude that to deal with strategic alliance need to consider may factors so that it not may end up with failure. 1.2 Discussions There were several issue need to be further clarified. One of the issues was in dealing with strategic alliance, which part of business need to go for strategic alliance. The presenter has underpinned that strategic alliance can be done at any area of business as long as the both parties gain mutual benefit. It can be collaboration in the process, function such as supply and distribution function and so on. Alike the real case of Proton, the alliance focus was on the technology and product design. The process of designing...
Words: 918 - Pages: 4
...GLOBAL SUPPLY CHAIN Term Paper : Proton Supply Chain Challenges Table of Contents 1.0 Company Background 1-4 2.0 Problem Statement 5-7 3.0 Significant of Study 8-10 4.0 Proton Supply Chain Weaknesses 11-18 5.0 Recommendation 19-29 6.0 Conclusion 30 7.0 References 31-32 1.0) Company Background First national car, Proton Saga project was formed embark from the Look East Policy. Perusahaan Otomobil Nasional Sendirian Berhad (PROTON) was formed in 1983 as a company of national car to manage the operation of the national car project. "The Proton Saga is more than just a quality automobile. It is a symbol of Malaysians as a dignified people" quoted by Tun Mahathir Mohammad during the launched of the first model of national car, Proton Saga in 1985. Anyhow, PROTON facing the downfall when Perusahaan Otomobile Kedua Sendirian Berhad (PERODUA) launched in 1993, producing minicars and superminis models which target the different market segments as Proton. For example in 2002, Proton become the 1st of the car supplier in Malaysia, acquired 49.43% of the market share. Anyhow, in 2006, Perodua overtake Proton as the 1st car supplier in Malaysia with 42% of market share, and Proton was 10% behind it. This trend maintain consistently until latest statistic in 2011, Perodua still become the 1st supplier in Malaysia acquired 34% of the market share while Proton maintain the 2nd place with 33% market...
Words: 7705 - Pages: 31
...1.0 Introduction 1.1Definition of Responsible Business Responsible business is the same meaning as business ethics which mean runs a business honestly, and tries to think more about the environment and people when making decisions for business, so that can make a positive contribution to the local community and wider society (ORB, n.d.). Besides, business responsibilities also known as Corporate Social Responsibilities (CSR), it was actually a management concept whereby companies integrate social and environmental will be more concern in business operation and interaction with stakeholders. According to Starbucks (2004), a responsible company is the one who always listen to the stakeholders and response honestly with concern. Stake holders can be categorise as a person, organisation or a group that has interest or related in an organization. Examples for stakeholders are directors, creditors, employees, shareholders, supplies, government, the community and unions. Proton 1.2 History of Proton Malaysia PROTON (Perusahan Otomobil Nasional Berhad) started their very first business on May 7, 1983 and main in manufacture, sell motor vehicles and related products, which including spare parts accessories for vehicles and other components. As a very memorable history, the first car that produced by PROTON is Proton Saga (Appendix 1), which is launched on July 9, 1985. The original idea that conceived the Malaysia car is actually by a Malaysian, his name is Dato’ Seri Mahatir...
Words: 2670 - Pages: 11
...Perusahaan Otomobil Nasional Berhad, or also known as Proton, was incorporated in Malaysia on 7th May 1983. Proton involves in manufacture, assemble and sell motor vehicles and related product such as spare part, accessories and other components. Proton launched their first car, the Proton SAGA on 9th July 1985 by then Malaysia Prime Minister, Tun Dr. Mahathir Mohamad. Proton has produced about fourteen models of car up to year 2009. In the case of PROTON- from SAGA to EXORA, Saiful Alawi a Chartered Accountant have been asked to review Proton and recommend on should Proton consider on collaboration with other multinational auto giant. The period under review was from the day the new Managing Director of Proton took office on 1st January 2006 till 31st October 2009. First factor to be considered is in term of quantitative factors. First is liquidity ratio which is the ability of Proton to be able to pay the debt when it is due. The current ratio of Proton from year 2005 up to year 2009 shown that the current ratio of Proton is above one which means that Proton having enough money to repay its short term debt. A quick ratio analysis of proton show that there is decreasing in their quick ration. The overall trends show the decreasing of the liquidity of Proton. Second is profitability ratio which is to measure the ability of Proton to generate profit relative to sales, asset and equity. The profitability ratio involved net profit margin, return on equity and return on assets...
Words: 826 - Pages: 4
...OVERVIEW Proton Holdings Berhad (PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company following the wishes of former Prime Minister Tun Mahathir Mohammad until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited). At first, parts and technology came from Mitsubishi but later on, as experience accumulated, Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model which was launched in 1985 was called the Proton Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to Bangladesh (1986) and by 1987 Proton had already made 50,000 units. That same year a distribution agreement with a UK dealer was made in order to ship Sagas over to the British Isles but that would materialize only in 1989, when 150,000 units were already produced and plans for engine assembly plant were already under way, the inauguration being celebrated in 1991. A new model, the Proton Iswara was launched in 1992 and then in 1993 the Wira, a model based on the Mitsubishi Colt, which enjoyed moderate success with 220,000 units sold over 2 years. In 1994, the Proton Satria joined the model line-up and in 1996 the Proton Tiara. With thousands of models sold...
Words: 3988 - Pages: 16
...1) What are the major differences between Proton Saga 1.3 FL and FLX model? (10 marks) PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power...
Words: 716 - Pages: 3
...There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power : 94hp(70km) / 5750rpm | Type of Gear box : AT | Type of Gear box : CVT | Nil | Over drive function | 2) Which model do you think is more marketable-FLX 1.3 Executive or FL 1.6 Executive?Give reasons to justify your answer?(10 marks) Both are marketable. Proton 1.3 FLX Executive mainly target for consumer use mainly for family and older generation. It is well marketable for the medium and lower income group as the price is below RM45,000. It is also attracting the young...
Words: 272 - Pages: 2
...Proton’s External Environment Analysis Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power of Suppliers 13 2.3.3 Bargaining Power of Customers 14 2.3.4 Threats of Substitutes 14 2.3.5 Competitive Rivalry between Existing Players 14 2.4 Some other external factors 15 2.4.1 Change in Customer Demand 15 2.4.2 Globalization 16 PART: 3 17 Recommendation 17 3.1 How can we deal with the pressure of innovation? 17 3.2 Cost Control 19 3.4 Innovative feature’s pricing decision 20 3.4 Dealer knowledge in customers 20 Conclusion 20 References 22 Appendixes 25 Appendix-1 Supplier spending on R&D 25 Appendix-2 Changes in external force 25 Appendix-3 Critical industry skills 25 Appendix-4 Expected challenges of automotive industry 26 Introduction The report is going to conduct Proton external analysis and the report has been divided into main three parts. The first part will be discuss some background of the company. The secondary part complete external analysis through using PESTEL, SWOT and Porter five forces model. The third and last part...
Words: 3692 - Pages: 15
...PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control. Automotive industry becomes more competitive and always facing challenges. Globalisation and liberalisation allows the industry to penetrate the local and regional markets. Globalisation describes a process by which national and regional economies, societies and cultures have become integrated through the global network of trade, communication, immigration and transportation. On the other hand, liberalisation is defined as a process whereby measures are taken to expand market access to foreign services providers or to diminish discrimination against them to the domestic suppliers. I as a Saiful Alawi used Balanced Scorecard approach...
Words: 874 - Pages: 4
...1/13/13 HOME JOB S E V E N TS TA LE N T GA LLE R Y Dodge Goes Back to High School | Adweek S U B S CR I B E TO A DW E E K N E W S LE TTE R S Follow Follow @adw eek Let's Talk CES Check out Adweek's coverage of the biggest (electronics) show on Earth Info Diet: Cyndi Lauper So Unusual reality star has some issues with privacy Search Brand Wins and Fails Vote here for the very best and worst brand extensions Headlines: Press: Terry Snow Retires as Bonnier … TV: Geico TV Ad Spoofs 'Portlandia… Tech: Internet Activist Aaron Sw artz… Ads & Brands: Trailer Mash 01-11-13 Dodge Goes Back to High School Dart to be featured prominently in Video Game High School Web show By Mike Shields January 8, 2013, 12:58 PM EST Technology Adweek on Facebook Like 65,707 people like Adweek. E rikas A nton Div erachi Dav id Krlos Libby E rich S tev e Terry M arco F acebook social plugin Follow @Adweek Editor's Picks P roducing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense? That’s what Dodge is aiming for as the official presenting sponsor of Video Game High School 2, the upcoming second season of the underground video hit. As part of that sponsorship, the new Dodge Dart will be featured prominently in the second season of VGHS, a show set in a future when video gamers have become the new sports jocks...
Words: 1020 - Pages: 5
