Hui Guo
Spe 16, 2013

The World‘s Largest Shopping Mall

After watching this video, I have 3 aspects want to share. First is the reason why this shopping mall located in China. Then I want analyze the reason why this mall is failing in China. Finally, I would like to give this shopping mall some suggestions.
The world’s largest shopping mall located in China, because China has the largest amount of population, so in this country, most shopping malls need fit lots of people. Shopping malls in China need have enough space for parking and entertainment, as we can see, from outside of the mall, it is more like play ground or “Disney”, because in most of Asian countries, collectivism and familism are priority for most family, the shopping mall not only needs consider their customers, but also needs consider their families, such as their children and their friends. Offer them some places to take a break and have a chat.
Because of globalization, more and more brands start to occupy the market of China, but the largest shopping mall “like a plane speeding down the runway”. It is hard to be accepted by these brands and also customers. This is kind a new thing for Chinese people, because the price of land is so expensive, this kind of mall cannot build in downtown, it has to be in outskirts, the traffic in city is horrible, so it needs take a long time to drive to the mall, so people don’t want waste their time on the traffic.
In some other cities in China, there is also some shopping mall like this one, but not as huge as this one. There are a lot of people would like to spend 2 hours to drive to the shopping mall because they are more like outlets other than mall. Because the price of the rate is much cheaper than downtown, the price of goods will be much lower than the price in downtown. And the brands in these malls are not luxuries. They are more focused on the designing and comfortable. Some people would like to spend some time to drive there just because of price. Maybe people only come to this kind of mall once a year or twice a year, but in city such like Guangzhou, the population is huge, more than 12 million resident population in this city, even these people just go to there once a year, it is still a large number.
It is weird to invited a foreigner to help them manage the mall, because he probably hard to understand the life style and living habit of Chinese people. He can be the consultant of the mall and give them some good advises about their financial problem and manage problem, but it is hard for him to do the marketing.