...Lasting Impressions Company Lasting Impressions Company (LI) is a medium-sized commercial printer of promotional advertising brochures, booklets, and other direct-mail pieces. The firm’s major clients are New York- and Chicago- based ad agencies. The typical job is characterized by high quality and production runs of over 50,000 units. LI has not been able to complete effectively with larger printers because of its existing older, inefficient presses. The firm is currently having problems cost effectively meeting run length requirements as well as meeting quality standards. The general manager has proposed the purchase of one of two large six-color presses designed for long, high-quality runs. The purchase of a new press would enable LI to reduce its cost of labor and therefore the price to the client, putting the firm in a more competitive position. The key financial characteristics of the old press and the two new presses are summarized in what follows. Old press – Originally purchased 3 years ago at an installed cost of $400,000, it is being depreciated under MACRS using a 5-year recovery period. The old press has a remaining economic life of 5 years. It can be sold today to net $420,000 before taxes; if it is retained, it can be sold to net $150,000 before taxes at the end of 5 years. Press A – This highly automated press can be purchased for $830,000 and will require $40,000 in installation costs. It will be depreciated under MACRS using a 5-year recovery period....
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...Communications and Customer Satisfaction Integrated Marketing Communications and Customer Satisfaction Lasting Impressions Wedding and Events is a full service wedding and event planning company. The company provides full services for weddings, all types of parties and celebrations, and corporate events. The company’s marketing goal is to be known for the quality of the services that is provided at a reasonable cost to the client. The company wants to portray elegance, luxury, and high quality to its clients and to others in order to gain more from its target audience. The company wants to appeal to future clients through ad campaigns focusing on our image and quality through informative advertising. Informative advertising is used to provide the consumer with the information needed about our services, while also displaying images from different weddings and events that will appeal to the target market. (Borkar, 2012) The company will give the consumer a functional reason to use our services and appeal cognitively to their minds, with a one-sided argument about the benefits of using our services. (Iacobucci, 2012) The goal is that a soon to be bride will see our advertisement and will see everything that she wants to do with her wedding and come to us for her wedding, or for an executive to see the benefits of using us for their company’s next corporate event. The company will use print advertisements in bridal magazines and business magazines to promote our services to our...
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...Styles on Customer Service Great customer service is a direct result of the communication style that the company uses. Do not get this confused with personality styles. That is something altogether different. Communication style is the way people interact with each other and the message they send through their behavior. (Google, 2012) Communication is a very important aspect of customer service. It is very important for the company to establish a tone. If the wrong type of communication is conveyed it can cost a customer For instance, when there is a CSR interacting with customers who is too timid or hesitant, customers may get the impression that the rep has not been properly trained and therefore unqualified. (Drew 2011) This type of communication is seen as passive. One who uses passive communication is always trying to avoid confrontation at all costs. They tend to accept whatever will keep them out of a conflict. However, this is not an appropriate style of communication for the workplace. There are times when people try to use an aggressive style. This may include control or intimidation tactics. (Workplace Wrangler, 2011) That’s good if you work for the FBI. However, it is not good to use as a sales rep at the local market or designer apparel store. This is not a customer friendly style and “can leave customers feeling like customer service is not important to the company.” (Workplace Wrangler, 2011) The best style of communication for a CSR is an assertive style. Assertive...
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...In the novel Pride and Prejudice by Jane Austen, first impressions and thoughts of main characters from Elizabeth change throughout the story to reveal that they can often be contradicting to a person’s true character. Even though it is normally thought of as negative to judge others without getting to know them, it is quite often done before we even have time to think about it. Even worse is that after judging others, the feelings towards them are often hard to change, even if they are proven wrong which is hard to do. The relationships that show the nature of wrong first impressions are with Elizabeth Bennet and Darcy along with Wickham. The first impressions of Darcy and Wickham are proven wrong throughout with the idea of having the ability to change one’s self. They type of factors that contribute to a first impression include actions done by characters along with manners and appearance. When Darcy is first introduced, it says, “His character was decided. He was the proudest, most disagreeable man in the world, and everybody hoped that he would never come there again.” and describes him as arrogant and undesirable. One of Darcy’s actions that hurts his impression on people, especially Elizabeth, is when his friend Mr. Bingley tells him to dance with a woman and in response, Mr. Darcy says about Elizabeth, “She is tolerable, but not handsome enough to tempt me; I am in no humour at present to give consequence to young ladies who are slighted by other men,” meaning that he...
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...between companies and their customers at special events like concerts, fairs, and sporting event. Brand use event marketing entertainment (like shows, contest, or parties) to reach customers with sample or displays. Event marketing campaign provides value to the people beyond information about product or service. Event marketing targets specific individuals or group at gathering spots hoping to make some great impressions. Event Marketing, who employs it? If a business is able to track and identify their target audience, they can find ways to appeal to them. A good example would be if a company sell hunting gear, then they can market at a hunting event. If a company provide a product, then they can give out samples as long as that sample is not illegal. For the companies that cannot hand out sample such as pharmaceutical or doctors’ offices can set up interactive experiences to consumers. Event Marketing, how is it developed? Event marketing is rare because each event is approached differently. Most marketing team do not have to come up with plans, instead they base each event marketing tactic upon the brand and fits it into the event. Companies consider three aspects when doing an event marketing plan. The company first consider the personality their brand trying to convey. Example like Coca-Cola has tried to place their product as a harbinger of global, happiness and simple. Second, companies must keep their target audience in mind. Third, companies need...
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...communications and long lasting business relationships. In the study of social psychology person perception is defined as the process in which humans form impressions of one another which encompasses the perceptions and judgments people develop every day. A new acquaintance is encountered everyday especially when one works in the business arena and impressions are created due the persons attire, language, body language, and especially how well they communicate. Based on all these characterisis conclusions are drawn even tough not much is known about the other. Learning how people can form perceptions of one another can prevent a business professional from having their customers from forming negative impressions which may jepordize future relationships or even prevent a business transaction from occurring. Attributions the keys in understanding how an individual perceives the cause of events and behaviors of others. A persons actions are questioned at times and often times explications are necessary. Negative events and behaviors are associated with negative perceptions of an individual. For example when a person answers his cellphone during a meeting with an important client he is automatically perceived as a person who is irresponsible and disrespectful, even though his close friends and coworkers see otherwise. People often try to related behaviors or events to a person’s character. In the case of Jose Salatino’s company he is deteremined for company success and in his...
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... Guerrilla marketing is more than just a simple commercial or an advertisement, they are unique campaigns that don’t just sell the products, but they are entertaining and unique. From my research the elements that I have found that make guerrilla marketing successful are unique/disruptive, brand building, and they leave a lasting impression. Unique/Disruptive Simply by definition guerrilla tactics are fundamentally different than traditional marketing messages. Therefore guerrilla marketing has the ability to stand out from the endless barrage of marketing that we as consumers see everyday. The company’s capacity to do something cheap and simple that can catch people’s attention can be way more effective than to fund an expensive media campaign that most people just ignore. A great example is instead of just putting a car insurance ad on a billboard a company could make the billboard stand out by having two cars crash in to each other with the company’s information. It is a simple idea that catches people’s attention rather than them just ignoring it because it is just like any other billboard. Brand Building The best example I could find of a company using guerrilla marketing to help build a brand was Coca-Cola with their happiness campaign. They used GM strategies to develop a more “hip” image, and...
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...ashes. For those who loved art during their lifetime, choices exist to leave a lasting artistic impression. Specialty artists can use portions of cremains to create artwork that literally contain a loved one. This is a perfect choice for those who loved to create art using different mediums or those who were just a little bit different. They are also a wonderful way to...
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...The Rooms Division consists of two sub-departments, Housekeeping and Front Office.Housekeeping used to be considered “just a cleaning department”, but hotel surveys have shown again and again that cleanliness is at the top of the list of requirements of hotel guests. This book deals with modern management techniques and equipment used by housekeeping managers to ensure a safe and comfortable stay for hotel guests. The Front Office is the heart of a hotel. Associates of this department are responsible for the guest’s first and the last impression of the hotel. According to studies, the last impression is a lasting impression which will be instrumental for the guest’s decision to return to the hotel for his next visit. This book deals with modern equipment and management techniques used to produce a pleasant environment for guests and how the front line personnel can prevent and solve problems during a guest’s stay. | Young associates just starting their career in hospitality need to study people carefully before they can figure out what each guest really would like. A special chapter deals with communication and assignments provided on the DVD will develop students’ communicative skills and give them an insight in kinesics. | Human resource Hotel associates with international work experience will be instrumental in bringing about a better understanding among nations and cultures and reduce intolerance. Realising the importance of human resource management, the...
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...stressed on the word ‘Joy’. This is to convince the customers that the foods and books offered in our café are the good ones that can assist them in leading a good life. Through this slogan, we can gain a positive first impression of the café and the impression will be even stronger when they experience our services that really reflect the slogan. This will ensure the good news about our café to be spread throughout the neighborhood to attract more customers. 3.2 Motto Figure 3: Motto of My Book Cafe Figure 3: Motto of My Book Cafe “Be true in giving your Best” “Be true in giving your Best” In My Book Café, we enhance a good moral value in our workers. We encourage their behavior to be true in whatever circumstances that they might face, be it gives advantages or disadvantages to themselves. Our workers are well-trained to gives their best in serving the customers. We implement a culture to always smile to customers, give them a helping hand to search for their books, and always entertain client’s requests. Therefore, we inspire the workers with a motto to ‘Be true in giving your best’ to ensure they commit their works in accordance to this motto. This will eventually give good impression of our café to the customers and establish a network of long-lasting loyal customers. ORGANIZATIONAL CHART CAFE EXECUTIVE MANAGER DATO’ NURUL SHAFINAZ BINTI ZAINAL CAFE EXECUTIVE MANAGER DATO’ NURUL SHAFINAZ BINTI ZAINAL ...
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...does happen, but that's not the only kind of ghost writing out there. There are many forms of ghost writing that people aren't aware of. Ghost writing can be done through articles for blogs and companies. Copywriters are assigned topics and then write and submit the articles. Their names usually aren't put with the articles, though--and that's ghost...
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...Question 1 Companies create ad campaign is to create the awareness of their brand. To communicate to their target audience what is their product, price, place and promotion. Marketers use and coordinate many different forms of communication with consumers. To create a brand they need tools or instruments or in marketing collective terms we called it Marketing Communication (MC) functions. MC functions consist of advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorships, and customer service. However these functions needs integrated marketing communication (IMC) media to execute the message across to its target audience. Usually the forms of media the marketers use are through TV, radio, newspaper, magazines, outdoors boards, Internet mail and telephone. These functions and media assist to build the brand by connecting the company with its target audience. IMC is a notion that manages the process for planning, executing and keeping track the brand messages that create brand-customer relationships. Integrating which means combining of separate parts into a unified whole, the marketing communication may result in advantages. It helps to companies to stand out from competitors by being more customers focused. It also enhances accountability as relationships with the customer can be seen through the results in sales and profits. It also enhances the brand trust of the company, as they are more focusing on the relationship...
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...Otl Aicher and Erik Spiekermann: both German designers with differing philosophies and approaches to making work, have come to leave a lasting mark in the history of graphic design. Although both work through the well-known international design principle of many European graphic designers, the two use the grid systems differently to take on designs. Through the comparison of their works, philosophy, and their lasting legacies that they’ve left for the future, a better understanding of Spiekermann’s being the more accomplished designer will be achieved. First and foremost, Erik Spiekermann is known in the design world as an extremely accomplished typographer who pioneered through the 90s into the new age of type designed for the mobile screen. His most notable typefaces out of the 471 he designed are Nokia sans, Berliner Grotesk, Officina, and most importantly Meta. Coined as the “Helvetica of the 90’s” the nickname in itself speaks as a backhanded compliment of being the glass goblet typeface that spoke levels of versatility and sophistication. Although a ¬designer of the time can really only understand the tag of it being a 90’s typeface, it’s a different case in Europe. In fact, like Helvetica is used repeatedly in the United States, FF Meta is used throughout Germany in the same fashion. Originally designed for the German post office with 28 different weights (FF Meta – Desktop Font), Spiekermann designed this typeface with Helvetica being the complete antithesis in mind...
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...is important for a company. This allows for the company to look at external factors that will help them to succeed or fail. Environmental analysis could be internal as well as external. The internal analysis allows the company to look within and analyze the successes and see where improvement can and should be made. The external analysis looks at factors such as location, marketing, and surrounding areas to analyze if the these factors are what is best for the company. Implications of Environmental Analysis According to Arthur (2014), “When doing an environmental analysis as part of a strategic plan, you have to keep an eye out for growth opportunities. Even if the environmental factors look discouraging, you may be able to find opportunities to grow the business.” The implications of the environmental analysis is to ensure the company is growing in the direction in which the CEO is hoping for. The environmental analysis allows the company to see the growth that is happening and see room for change to go along with the opportunities that are presented as well. Major Benefits of Competitive Analysis Kokemuller (2014), “Competitive analysis is a process of systematically comparing your company, products and services against significant competitors within your industry. This is an important part of strategic planning, which is used to establish company goals, strategies and tactics.” The major benefits of the competitive analysis is it gives the company an inside look of the...
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...climate organizations are no longer hiring those who only posses traditional management skills; rather they are seeking leaders who possess the talent and traits that relate to the charismatic-inspirations component of leadership. Leadership involves interaction between the leader, the followers and the situation. Through this course I understand that in order to influence human behavior to accomplish organizational goals I must become an effective leader, and developing servant and authentic leadership skills are critical. I will discuss why the skills and traits of these theories are critical to influence human behavior and to accomplish organization goals. Effective leaders leave a lasting impression on those who follow them forever changing their lives “people do not leave companies, they leave people”, unknown author. In order to influence human behavior to accomplish organizational goals effective leaders must invest in strengths of their followers. Leadership involves interaction between the leader and the follower. In order to invest in the strengths of my followers I will need the traits of a servant leader. Servant leader is one who demonstrates integrity, altruism, humility, empathy and healing values personal growth, fairness and justice and empowers individuals by investing in the strengths of my team. In other words when leaders focus on and invest in their employees’ strengths, the odds of each person being engaged increases. This increase translates...
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