...dilemma calls for time management. An individual must have time for work, for a break, and for boundless tasks at home. One of these never ending household chores is laundry. Historical dates show that laundry was originally not done at home. People in the ancient times did their laundry in streams and rivers. As time goes by, laundry was moved in-house and there have been improvements on how people wash their clothes. Washing machines were then invented, and these machines make laundry more convenient and at home. But as peoples’ life change in response to the fast growing technology, many of them haven't have the time to do their laundry, since it is still time-consuming even with the help of machines. Most people think that the time for laundry can be allotted to studies and in the advancement of their careers. So this is why, laundry shops were addressed. Many people use it as their business in order for them to have an income. Before technology has began, there are some early laundry methods and tools like washing clothes in the river, Laundry shops were also called as a Laundromat, where it is a type of launderette, used for a place that has machines for washing and drying clothes, towels, sheets, etc. Some laundry shops, the owner or employees were the one who do the service. And some of laundry shops are self service which machines are coin...
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...people seeking to simplify and automate the cleaning process. It is a hands-free device that automatically dispenses cleaning products into the wash cycle for a more efficient and automated process. The SoMatic automatic dispenser will save customers both time and money. Built primarily of on the finest recycled materials, they are of high quality, built to be used with the highest standard washing machines on the market. They are new and the only ones on the market so the initial, basic units will be a specialty purchase for the customer and will require research. The success of many products on the market depends on how customers learn to use them and the experience that they gain then provides the basis to build brand awareness and loyalty (Lakshmanan, A., & Krishnan, H., 2011). Until the brand gets established in the market the devices, although costing under $100, may be viewed as an additional cost to the laundry products so the purchase will require involvement from the customers. The products are also designed to be used with only the top brands of appliances so will have to be built to last, be high quality and will have a somewhat limited distribution. The purchase of the refills and the option of having automatic shipments are more of a convenience because the customers will already be aware of the brand and function of the dispenser. The SoMatic is a multi-chambered liquid soap dispenser designed to easily attach to a washing machine, dishwasher or shower....
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...Table of Content Summary 1 Introduction 1 Situational analysis 3 PESTEL Analysis 3 SWOT Analysis 7 Competitive Edge Analysis 7 Recommendation 9 STP Analysis: 9 Marketing Objective and Goals (SMART) 16 Marketing Mix (7Ps) 16 Conclusion 20 Reference 21 Summary This report is focusing on the washing machine sector of Whirlpool Corporation in the UK market, firstly give a situation analysis of the broad market, which including using PESTEL SWOT and Competitive Edge, analysing both internal and external environment of the business combined to demand of customers; secondly offer several recommendation to the business using STP, SMART and 7Ps models; finally a brief conclusion is given. Introduction Washing Machine is one of the most common household appliances in the UK, with many global brands sharing, such as Hotpoint, Bosch, Beko and LG etc. Whirlpool is one of them with a range of washer and dryer products. Even though these global brands compete in other home appliance sectors as well, washing machine marketing competition seems less fierce than other short life appliances. The market share of Whirlpool's washing machine can be calculated either by value of sales of customer possession. Graph 1(Westgarth, 2014) showed the market shares of several brands in the UK market by value. It is clear that Whirlpool only counted 3%, which is the lowest, only one tenth of the market leader Hotpoint. Graph 2(Westgarth, 2014) illustrate another picture of...
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...name, the “Love – bada – Bango” laundry shop.The idea of the business name came from the popular advertisement of one of the leading fabric conditioner in the country. Love – bada – Bango originated from the tagalog phrase “labada bango” which means that the clothes will be clean with good and pleasant smell. Love’ba – dub – bango laundry shop also means that will serve you and wash your clothes with love and passion providing the pleasant and long lasting good smell. B. Location Love – bada – Bango laundry shop will be located at 1043 Ashley Compound, Barangay Del Remedio, San Pablo City, Laguna 4000. The lot measures 100sq.m. and we will expecting the laundry will occupy only 85 sq.m. The business site is accesible to those who are residents of the area and also those students and employees who are bed spacer. C. Brief Description of the Project Clothes are one of the essential needs of human and it also boost the confidence of the person because we all know that sometimes your physical looks can define every individuals personality. In addition to that having a good physical looks includes having a clean and good - pleasant look and smell of us. One of the great asset of everything around the community is having a clean and long lasting pleasant smell of the clothes that people wears as well as the cleanliness of the things that surround them. That is why the proponents decided to conduct a study of the possibility of establishing laundry shop to help the residents of Brgy...
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...SUCCESSFUL LAUNDRY BUSINESS FROM HOME http://www.onwealthclub.com1 INTRODUCTION A civil servant once came to share a happy success testimonial to a Christian group I belong to. In his testimonial, he shared about how he and his wife have been searching for a business to start against his retirement. Being salary earners all their lives, they found it difficult to identify a business to start. One day, his wife came to him and suggested that they should start LAUNDRY BUSINESS. To cut the long story short, this man’s joyful testimony boils down to how surprise he was to discover that such business generates incredible income for them today. His main happiness is on how he can comfortably retire to a thriving business. Another friend of mine who presently works in a bank and owns a laundry outfit also shared his amazing experience in laundry business. Being one of the victims of the several university strike actions in the nineties, he out of boredom applied for a job in a laundry workshop. According to him that laundry workshop occupied a warehouse under a two storey building somewhere in Surulere, Lagos state. While working there, he developed interest in laundry business, which resulted to him having a laundry outfit even while working in the bank today. The same laundry outfit he worked in back then now has over eight different branches in Lagos state and has bought the entire two storey building where they were occupying the warehouse in the nineties. To him, laundry business...
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...across tags that state ‘Dry Clean Only’. The statement is more of a warning than a command. It is basically used to warn you that silk is not sturdy enough to be washed using normal cycles in a common washer and dryer. The statement also protects the manufacturer. You can reduce your dry cleaning budget by learning how to clean your silk pajamas at the comfort of your home. Research has shown that cleaning such garments at home is easier and more affordable. Silk fabrics are usually affected by the agitation of a regular washer. Hot water has a damaging effect on silk too. With this in mind, it follows that using the minimum agitation, soap or detergent made specifically for ‘delicates' and cold water will ensure you can clean your silk nightwear yourself. The same process will keep your garments in the best condition for years. So how does one go about the cleaning process? Having some information on cleaning silk and things that damage it is the only way you can know what to avoid when cleaning silk pajamas. Garments made from silk contain natural oils that can be damaged by using regular laundry detergents. You should therefore consider using mild soaps such as detergents used to clean baby clothing. Cleaning products like chlorine bleach should never be used on silk. Starch should also be avoided. All you need to do is swish the garments around in the sink, drain the water after the swish and rinse using cold water. Gentle hand-washing is the best approach to cleaning...
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...CHAPTER I INTRODUCTION Listening to the hum of a washing machine turning a dirty load of laundry into clean clothes, it's hard to believe a washing board was once considered a modern convenience. Washing machines have come a long way since their invention and some new, high-tech versions are changing the way people do laundry. As technology invaded the world of mankind, people continued also to find alternatives to lessen the effect of using such kind of technology as a useful process of every life. The researchers find out that this electronic, heavy, place only in one position washing machine will transform into like a portable machine. This washing machine turned into a habit of exercise as if someone is making a round of a trip by using a pedal powered washing machine. The first washing machines appeared in the 1760s. These were commonly a wooden box that was filled with clothes and rotated by hand. In 1874, another invention appeared a machine that used pegs and gears to push clothes through soapy water. In 2001 Electrolux introduced Washy Talky, the washing machine that speaks to you with such memorable phrases as "drop the detergent, close the lid and relax." And now there is Pedal Power Washing Machine. Pedal power is the transfer of energy...
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...WHIRLPOOL INDIA LIMITED Whirlpool of India Limited (WIL) is an 82.3 per cent subsidiary of Whirlpool Corporation, US, one of the leading global consumer durable players. Whirlpool is among India’s leading home appliances companies. It manufactures and markets refrigerators, washing machines, air-conditioners and microwave ovens. Set up in 1995, Whirlpool India has 2,500 employees, an extensive sales and distribution network, a robust manufacturing and R&D infrastructure. WIL has made substantial investments in India so far. Whirlpool Corporation is one of the world’s leading manufacturers and marketers of major home appliances, with annual sales of over US$ 12.3 billion, 68,000 employees, 50 manufacturing and technology research centres around the globe. The company manufactures its products in 13 countries and markets them in more than 170 countries under brand names such as Whirlpool, Kitchen Aid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and Consul. Major player in the home appliances market Market share WIL has a market share of 22.8 per cent in the direct cool segment, 17.5 per cent in the frost-free segment, and 14 per cent in the washer segment. Factors for success • Aggressive marketing and promotion Whirlpool India Ltd. has changed its strategy from being a premium-player to a mass-player. Whirlpool has been concentrating on becoming a brand for the mass-market and hence has introduced its products in all price categories. Whirlpool...
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...Note: Solve any 4 Cases Study’s CASE: I ARROW AND THE APPAREL INDUSTRY Ten years ago, Arvind Clothing Ltd., a subsidiary of Arvind Brands Ltd., a member of the Ahmedabad based Lalbhai Group, signed up with the 150- year old Arrow Company, a division of Cluett Peabody & Co. Inc., US, for licensed manufacture of Arrow shirts in India. What this brought to India was not just another premium dress shirt brand but a new manufacturing philosophy to its garment industry which combined high productivity, stringent in-line quality control, and a conducive factory ambience. Arrow’s first plant, with a 55,000 sq. ft. area and capacity to make 3,000 to 4,000 shirts a day, was established at Bangalore in 1993 with an investment of Rs 18 crore. The conditions inside—with good lighting on the workbenches, high ceilings, ample elbow room for each worker, and plenty of ventilation, were a decided contrast to the poky, crowded, and confined sweatshops characterising the usual Indian apparel factory in those days. It employed a computer system for translating the designed shirt’s dimensions to automatically mark the master pattern for initial cutting of the fabric layers. This was installed, not to save labour but to ensure cutting accuracy and low wastage of cloth. The over two-dozen quality checkpoints during the conversion of fabric to finished shirt was unique to the industry. It is among the very few plants in the world that makes shirts with 2 ply 140s and 3 ply 100s cotton...
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...noted as principal reasons for the recent decline. High initial launch costs, specifically around commercial washing machines and dryers have also been commented on as reasons for fewer new entrants into the market. Furthermore, machine updates can be prohibitively expensive which have held back premises investment. However, most UK households have bedding such as duvets and comforters which are far above the capacity of domestic machines, making launderettes the only source of cleaning them. Many UK manned operations have added value services such as ironing, dry cleaning and service washes which prove popular to busy professionals, students and senior citizens. Student accommodations blocks often have their own unmanned laundries, although commercially run at a profit by the accommodations provider. These facilities are often open to heavy wear and tear through being unsupervised. Local directories such as Yellow Pages and Thomson only show those that have chosen to pay for an entry so trends are difficult to...
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...Just sitting at the Laundry Mat Kenneth Lewis Trident University International Introduction Ever wash clothes with your spouse as the kids are running around the house making noise and in the way most of the time? A lot of people we do everyday things like this, but they do it from the privacy of their home. Imagine you had to go to the laundry mat and do the same thing you do at home. At a simple laundry mat you would expect to see people washing, folding and drying their clothes, but if you look closer at the fabrics of everyday life you will see a completely different picture through stained glass of the laundry mat window. You have to look beyond the children that make this little room into a play yard. Peering into the glass you see the average American family carve out there existence in this thing we call life. If you close your eyes and open them again you can see a husband and wife working as a team on what seems to be ordinary repetitive family chores only they are now performing them in front of the world with a smile. As the flickering light beckoned beyond the hazy glass to dirty sidewalk below, there laughter could be heard breaking through the door that separated the outside from the inside. Above the humming dryers and the clanking washing machine that is unbalanced as it turned another cycle, there laughter filled the air. Above the outside door you can see the flies drawn to the lights that reaches outside and calls them in masses...
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...WHAT ELSE CAN GO WRONG? Joe Van West, President of Appliances Unlimited in Mexico, was thinking about his arrival in Mexico City and his life during the last six months as he was sitting in his office. He remembered getting the phone call late one evening while sitting in front of the TV in his house in Taipei, Taiwan, where he was Operations Manager of the local subsidiary of Appliances Unlimited, a Belgian firm. The phone call was to tell him that Mr. Brian Hodges, the President of the Mexican subsidiary of Appliances Unlimited, had a major heart attack and would retire immediately. Mr. Van West had met Mr. Hodges several times at meetings, but he did not know him very well. The caller, his friend at headquarters, Stijn Verckens, indicated that management at headquarters was looking for a speedy replacement for Hodges, and that Joe Van West should talk to the President of the International Division at Headquarters immediately. Van West had always wanted to run a subsidiary. It would be a great opportunity, and he did tell Verckens that he would think about it. Van West had gotten excellent reviews for his work as Operations Manager in Taipie. He was ready for the next step. He had hoped that there would be an opportunity in Canada or the United States, but he, an American citizen, and his wife, a native of Belgium, had decided a number of years ago that they would go wherever the opportunity presented itself. Van West talked to several people at headquarters, including...
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...two things of me, to make exceptional grades and to attend college. My family also expected me to find as many scholarships as I could my senior year of high school to pay for college. I come from a poor background, so although they wanted me to go to college they knew I would not be able to afford it without student loans or scholarships. I did exactly what they wanted me to do. I got into college and to pay for all the expenses for school, I found numerous scholarships by my grades and researches. Upon entering college I soon discovered that although I did everything I possibly could to avoid paying for anything, I was still left with one more annoying and unnecessary fee, of paying for laundry. In order to solve this ghastly problem the school should either include free use of all laundry facilities or have a fee set into the tuition and fees bill so we do not have to deal with the hassle of change or putting money on our Warhawk express account. The cost of attendance here at the University of Louisiana at Monroe is $19,546, and that is if you are a resident of Louisiana staying on campus. For students who are out of state or international staying on campus the cost of attendance is $31,646. After paying that substantial amount of money to attend school for just one year, this school expects us to administer a tad bit more money just to wash and dry our clothes. In my residential dormitory, Commons I, there are three washing machines and three dryers on my floor. The...
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...companies as Whirlpool and Maytag. It has faced many challenges through trial and error and the inventions such as the small motor, galvanized tubs, and the agitator. In the following paper is how the washing machine came to be, the challenges it faced, and how it was developed by several key people. Innovation according to Dictionary.com is defined as "something new or different introduced." One invention that we overlook in such a high-tech world that was created to make our lives simpler is the washing machine. When the washing machine was invented it was just that a new product being brought to market to simplify the lives of women everywhere. Before the automatic washers of today there was no running water, gas, or electricity and laundry took unimaginable amounts of time and labor compared to today. To wash the clothes once, boil once, and one rinse used about 50 gallons of water (400 lbs.) that had to be moved from pump, well, or faucet to the stove and tub in buckets and wash boilers that might weigh about forty to fifty pounds, (History of the washing, n.d.). All of the rubbing, wringing, and moving heavy water laden clothes and linen (heavy sheets included) tired the women out and continuously exposed them to harsh chemicals such as lye, (History of the washing, n.d.). Washing machine technology was a slow process due to the fact that electricity was not commonly available until about 1930 and so the early wash machines were usually operated by hand and gasoline...
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...cue as needed. Recommendations: Apply to Maintenance Goal # 8: Hygiene Baseline: When Katie has an accidental bowel movement in her underwear she makes no effort to ask for help or to clean up. Once instructed by her parents to clean up she is able to clean herself up. Goal: When Katie has had an accidental bowel movement she will seek out a parent and either point or tell them, then initiate self-cleaning procedure 5/10 events. Progress on Goal: Goal is met. Per parent report Katie has had a significant decrease in accidental bowel movements. On one occasion when Katie had an accidental bowel movement she was observed taking care of her personal needs by changing herself successfully and placing her soiled underwear in the laundry. Recommendations: Apply to Maintenance Goal # 9: Self-Dressing Baseline: Parent indicated that Katie could identify the weather accurately, however she still needs reminders to dress in the appropriate attire acceding to the weather. Goal: Katie will distinguish clothes to wear according to weather, occasions, planned events and settings with 80% accuracy 4/5 days. Progress on Goal: Goal is met: Katie is able to identify the weather correctly and create an appropriate outfit based on current weather conditions. Her outfits consist of a shirt, short/pants, and socks. She is able to successfully locate each item and place them on her bed, as a means to be prepared for the next day. Recommendations: Apply to maintenance...
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