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MEMORANDUM
UNIVERSITY OF PHOENIX

DATE: January 24, 2013
TO: Tim Tyler
FROM: Paulina Bain
RE: Exclusive: Amazon seeks leader for patent acquisitions. Reuters. (2012). Retrieved from http://www.reuters.com/article/2012/08/08/us-amazon-patents-idUSBRE8770ZC20120808

ARTICLE SYNOPSIS

Amazon is seeking intellectual property experts so Amazon can advance in its patents and copyrights on the digital media against other big retailers. Amazon wants to advance and expand its technology but, Amazon must protect themselves against the competitors.

LEGAL ISSUE

A patent is an issue in the article. Amazon wants patents for their growing digital media. Amazon has a patent for the Kindle so; Amazon is looking for patents for applications to be used solely on the Kindle alone, just as Apple has applications that work solely on the I Pad devices. Amazon is competing in acquiring patents before other big retailers do.

MANAGERIAL PERSPECTIVE

Amazon can cause problems against big retailers by causing monopoly. This can bring forth lawsuits from Google, Apple, EBay, and other e-businesses to claim monopoly power Melvin, S. (2011). This problem cannot be avoided, Amazon wants to be in a big online business, the only way monopoly can be avoided is if reaches a percent as low as 50 Melvin, S. (2011). A solution to Amazons problem is that the other competing retailers also go out and acquire patents. As a consumer reading the article, the ethics involved on Amazon is not a positive one. Even though the growth and expansion sounds great, just knowing that if monopoly could result in acquiring a lot of patents this can cause Amazon not to grow but bring up ethical issues from its consumers, thus, cause a downfall in Amazon business. The privacy rights of Amazon can extend

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