...file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html The 22 Immutable Laws of Marketing Al Ries and Jack Trout The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout Dedicated to the elimination of myths and misconceptions from the marketing process A DF Books NERDs Release THE 22 IMMUTABLE LAWS OF MARKETING. Copyright © 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission Contents Introduction 1. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of Perception 5. The Law of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10. The Law of Division 11. The Law of Perspective 12. The Law of Line Extension 13. The Law of Sacrifice 14. The Law of Attributes file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html 15. The Law of Candor 16. The Law of Singularity 17. The Law of Unpredictability 18. The Law of...
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...Allen Consulting | To: | Bradley Stonefield | Company: | Landslide Limousine | According to Tracy Goldeman , you are inquiring about starting a small limousine business in the state of Texas. Also, your goal is to hire 25 employees within the first year of business and the main focus is having first class transportation. In response to helping you establish the limousine business, an employment compliance plan is needed to ensure your business is protected and does not fall out compliance. To make certain the Landslide Limousines Services stays in business and meet the Texas laws compliance, there are 4 employment laws that I gathered nationally and from the state of Texas that will be helpful in the initial process of starting the business. It's imperative that you continue to practice the laws because failure to do so will hold the business liable and there will be an intense punishment and penalty to pay. They are as follows: • Title VII Civil Rights Act of 1964 • The Age Discrimination in Employment 1967 • The Occupation Safety & Health Act • Texas Minimum Wage Act "First the Title VII Civil Right Act of 1964 prohibits discrimination of employmednt based on race, color, religion, national origin, and sex, which includes pregnancy, childbirth, or related medical conditions" (http://www.eeoc.gov/laws/statutes/titlevii.cfm). It's very important that you give each individual an equal opportunity for employment with your company or else you can be held liable and sued...
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...any way she wishes. Gabby’s surname of Rally does not give her the right to use it any way she wishes as it relates to identifying a business. The reason is due to protection under common law and the possibility of infringing on the trade name of Rally associated with cars. Common law advises that a person who first uses a trade name in a specific location for a specific purpose has the rights to the trade name. According to the video Herman has been in business with Rally motors for over 40 years. The surname of Rally may belong to Gabby but it was not associated with a business and used for a specific purpose therefore she does not have the right to use it any way she wishes. 2. Explain whether or not it matters that Rally is associated with pizza. It does not matter that Rally is associated with pizza to the point of trade name infringement. However under common law it does matter that Rally is associated with pizza. Under trade name laws it protects the owner of the trade name from other individuals using the name to associate with similar goods or services. The distinction here is that pizza and cars and not considered in the same market or industry. In contrast, under common this changes in that it does matter that Rally is associated to pizza as protected under common law. Common law gives precedent to the individual using the name first and specific to a geographic area. According to the video Rally Motors and Rally pizza were in the same geographic location. This can...
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...affecting how companies operate and the products they offer. Climate change is a very significant result that it create an opportunity to let many of company run into the concepts of Green Business. This factor it will create an opportunity to a company that given them to make profit in the business, but it also will destroy the existing business. For example, Toyota was that successful that the first manufacturer to developed hybrid petrol that use kinetic energy to charge a battery which is used as a supplement to the normal engine, thus significant improving petrol consumption and reducing emissions, to protect the environment of earth. Figure 1: According to Hybridcars.com (2008) research, as we can see the Figure 1, they have significant increase of sales for Toyota Prius from 2000 to 2008. Nowadays, people are willing to buy the hybrid vehicle because some of the reasons, the first is the customer want to protect the environment, second is the fuel price is increasing year by year, hybrid car can help customer to save more money from the fuel. This means that, the environment factor affect the Toyota to create a hybrid vehicle, and hybrid vehicle help Toyota to make profit. Other example is ‘Sandy’ hurricane affect the many airlines industry in New York loss much profit in year 2012. According to Thompson (2012), more than 20,000 flights around the world have been canceled, from the northeast United States as a massive storm slammed into the coast of New Jersey and...
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...Donald Beauchesne Business Law Final Convenience Store I plan to open a convenience store, with gas station, when I finish with college. I have many years of experience managing and running a supermarket as well as a convenience store. I find a convenience store, as opposed to a supermarket, to be more of a personal business relationship with the customers. In time, you get to know the customers on a first name basis and this makes for a better consumer experience for the shopper as well as for me. A supermarket is too big and has too many functions and I found it hard to get to know the customers on a more personal level. This is something that I look for when being in a position of management. I plan to offer gas, lottery tickets, alchohol, food, and other everyday necessities at the store. In the town that I live in, there are no convenience stores or gas stations. To get gas, you must travel at least 20 minutes. I would like to offer this service in a town that desperately needs it. With all of these consumer expectations, come laws that will have be adhered to and licenses that must be purchased to be able to offer these goods. The first set of laws that I would have to be aware of and follow would deal with me employees. Knowing and following these laws will be in my best interest, and make a fair and safe environment to work in. The Equal Pay Act of 1963 states that I must pay women the same amount I would pay a man (www.shrm.org). Since the job requirements...
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... | |Subject: |Landslide Limousines Employment Law Compliance Plan | |From: |Marian Claville, Consultant | |Company: |Atwood and Allen Consulting | |To: |Traci Goldeman | |Company: |Atwood and Allen Consulting | This is a report of the employment law compliance plan for Landslide Limousines currently located in Austin, TX looking to expand their brand in Austin, TX. Landslide is going to be a newly established limousine service in Austin, Texas. Landslide looks to increase the number of employees to 25 with the first year of business. This employment law compliance plan will help Landslide eliminate unlawful activates and practices in regards to business starting and maintaining. The employment laws describe employees should be treated and how business should be conducted lawfully. Following are just a few national employment laws as well as Texas laws that the organization must follow. Other laws will be outlined at a later date, but the following are some of the top laws employers need to be VERY aware of: The Civil Right Act of 1964 The Immigration Reform and Control Act of 1986 The Age Discrimination in Employment Act of 1967 The Civil Right Act of 1964 is a law that the organization must follow. This act protects the right of the employees and under this...
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...Employment Law Compliance Plan in a Form of a Memo Melissa Ramirez Human Resource Management 531 01/19/2015 Janis White TO: Traci Goldman FROM: Melissa Ramirez DATE: January 19, 2015 SUBJECT: Employment Law Compliance Plan In regards to your request, I am in charge of formulating an employment law compliance plan for Bradley Stonefield. My understanding is that Mr. Stonefield is opening a Limousine company in Austin, Texas and his goal is to have 20 to 25 employees within the first year of operation. The employment compliance plan is being created to ensure the success of this particular business. There are certain employment laws that are important to Mr. Stonefield’s Limousine business and will execute it away from penalties. Every business should always comply with the employment laws in order to not get penalized with high unaffordable fines. Some of these are laws are specifically applied to businesses in Texas, and other laws are Federal which means that they are applied to any business located in the United States. The federal laws are known as The Americans with Disabilities Act of 1990, The Age Discrimination in Employment Act of 1967, The Immigration Reform and Control Act of 1986, and The Occupational Safety and Health Act. The most important law established...
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...International Legal and Ethical Issues in Business Abstract In this assignment, we will review two scenarios of business practices and how these practices influence consumers. We will also explore antitrust laws and the fact that they were established to protect consumers and businesses from anti-competitive business practices. The foundation of a dynamic economy is free and open trade. The benefits of lower prices and higher quality products or services is done through aggressive competition. To maintain this dynamic economy the United States Congress established and passed the first antitrust law. This law was named the Sherman Act of 1890. Two other antitrust laws have been passed since. In 1914 the Federal Trade Commission Act was created by the Federal Trade Commission and the Clayton Act. These laws are still in effect. The antitrust laws were created to promote competition that is dynamic and to protect consumers from mergers that would create anticompetitive business practices. These laws are enforced by the Federal Trade Commission working with the Bureau of Economics. (Guide to Antitrust Laws, 2015) The Sherman Act banishes any monopolization or attempts thereof. The Supreme Court decided long ago that this act doesn't prohibit every restraint of trade. I only prohibits those that are unreasonable. For example, two people that may want to form a partnership may restrain trade but this is not considered unreasonable. Examples of illegal...
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...right to use it any way she wishes. A business owner by the Name of Gabby Rally has opened a pizza shop by the name Rally Pizza. However, within the same geographical location a car dealership already uses the name Rally Motors. The dealership has been using this name for over forty years and Rally Pizza has just recently opened. The name of the dealership is not associated with the surname of the current owner Herman Hays. Regardless that Gabby’s surname is Rally she is not legally able to use that name in commerce. Her use of the business name Rally Pizza is infringement on the intellectual property of Rally Motor. The Lanham Trademark Act (1949), the Federal Trademark Dilution Act of 1955, and common law provides the legal background protecting the trademarks of business. These acts “protect a company’s ownership rights to the name, logo, or symbol that identifies its products” (Halbert & Ingulli, 2010, p. 342). Section 1114 of the Lanham Trademark Act (1949) states: Any person who shall, without the consent of the registrant use in commerce any reproduction of a registered mark in connection with the sale of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive; shall be liable in a civil action by the registrant for the remedies hereinafter provided. “Trade names perform many of the same functions of trademarks or service marks by identifying a business, they are not identical, instead serving...
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...PUBLIC LAW 106–50—AUG. 17, 1999 113 STAT. 233 Public Law 106–50 106th Congress An Act To provide technical, financial, and procurement assistance to veteran owned small businesses, and for other purposes. Aug. 17, 1999 [H.R. 1568] Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, Veterans SECTION 1. SHORT TITLE. This Act may be cited as the ‘‘Veterans Entrepreneurship and Small Business Development Act of 1999’’. SEC. 2. TABLE OF CONTENTS. Entrepreneurship and Small Business Development Act of 1999. 15 USC 631 note. The table of contents for this Act is as follows: Sec. 1. Short title. Sec. 2. Table of contents. TITLE I—GENERAL PROVISIONS Sec. 101. Findings. Sec. 102. Purpose. Sec. 103. Definitions. TITLE II—VETERANS BUSINESS DEVELOPMENT Sec. 201. Veterans business development in the Small Business Administration. Sec. 202. National Veterans Business Development Corporation. Sec. 203. Advisory Committee on Veterans Business Affairs. TITLE III—TECHNICAL ASSISTANCE Sec. 301. SCORE program. Sec. 302. Entrepreneurial assistance. Sec. 303. Business development and management assistance for military reservists’ small businesses. Sec. Sec. Sec. Sec. Sec. 401. 402. 403. 404. 405. TITLE IV—FINANCIAL ASSISTANCE General business loan program. Assistance to active duty military reservists. Microloan program. Defense Economic Transition Loan Program. State development company program. TITLE V—PROCUREMENT...
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... Target geographic area Infrastructure construction is expected to have the fast growth, especially, in capial town like Yangon ,as the government of Myanmar is now concerning for infrastructure development to support the country’s economic growth. Myanmar is planning one more new hotel zone in Yangon, to cope with growing prospective visitors. It is expected to be constructed along with the project of the Hanthawaddy Airport. Furthermore, 2014 Asian Summit will be held in Myanmar, the demand for hotel and land has started rising in cities such as Yangon in preparation for supporting foreign investors and tourists to the country. These all are a huge opportunities to growing cement business in Myanmar. Analysis: Discuss how geographic environment could have impact on your business operations Myanmar's roadways are not easily access by cars, but by jeeps or ox carts. The railways aren't much good for transportation. There are about 2,000 miles of track, but they don't connect with railways outside of Myanmar, only with major...
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... NearLakes City John Smith tax issues 1 a Issue: Treatment for purposes of Federal Tax Income of $300,000 fee received out of the amount awarded by Jury. Applicable Law: Any winnings in a personal injury lawsuit that cover the treatment of physical injuries are not taxable except for attorney fees which are taxable. IRC Sec 104(a)(2).Taxability also depends upon the place of residence of the taxpayer. Conclusion: As per the provisions of IRC Sec 104(a) (2), $300,000 received by John Smith as fees from jury award is taxable for federal tax income purposes. 1b Issue: Treatment for purposes of Federal Tax Income of $25,000 expenses paid upfront and received out of the amount awarded by Jury. Applicable Law: Any winnings in a personal injury lawsuit that cover the treatment of physical injuries are not taxable except for attorney fees which are taxable. IRC Sec 104(a)(2).Any expenses can be claimed as a deduction.Taxability also depends upon the place of residence of the taxpayer. Conclusion: Expenses paid upfront and received as part of the jury award can be claimed as a deduction in the hands of the recipient (IRC Sec 104(a) (2). 1c Issue: Reducing the taxable amount of income for both (a) and (b) above. Applicable Law: An annuity payment in contrast to a lump sum receipt can reduce the taxation amount. Conclusion: If there is an option to choose the form of payment i.e. an annuity or a lump sum payment, it is better to choose...
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...this case Gabby Rally is operating a pizza business under the name Rally Pizza, which is taken from her surname Rally. However, within the same geographical location a car dealership already uses the name Rally Motors. The dealership has been using this name for over forty years and Rally Pizza has just recently opened. The name of the dealership is not associated with the surname of the current owner Herman Hays. Regardless that Gabby’s surname is Rally she is not legally able to use that name in commerce. Her use of the business name Rally Pizza is infringement on the intellectual property of Rally Motor. The Lanham Trademark Act (1949), the Federal Trademark Dilution Act of 1955, and common law provides the legal background protecting the trademarks of business. These acts “protect a company’s ownership rights to the name, logo, or symbol that identifies its products” (Halbert & Ingulli, 2010, p. 342). Section 1114 of the Lanham Trademark Act (1949) states: Any person who shall, without the consent of the registrant use in commerce any reproduction […] of a registered mark in connection with the sale […] of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive; […] shall be liable in a civil action by the registrant for the remedies hereinafter provided. “Trade names perform many of the same functions of trademarks or service marks by identifying a business, they are not identical, instead serving to...
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...Table of Contents Introduction 1 Background of the strategy 1 Human Resource implication of a business 1 Expatriate vs. local 1 Advantages of Expatriates 2 Training or Recruitment is not needed 2 Managerial Knowledge 2 Existing manufacturing knowledge 2 Expatriates vs. Local workforce 2 Cross-cultural adjustments 2 Language 2 Loyalty 3 Staffing policy 3 HRM policy 3 Homogeneous Factors to create better working environment: 3 Legal Implication in Hungary: 3 Rule Regarding Foreign Work Policy: 4 Labor law in Hungary: 4 Laws regarding company: 5 Laws regarding Taxation: 5 Laws of termination of Business: 6 Laws related to Investment: 6 Economic Factors that relates to Production of PTM mobile: 6 A Study about European Mobile Economy: 7 High Competition driving the price down in this market: 8 A Concise Study of the Economy of Some European Countries: 8 Poland: 8 Latvia: 8 Slovenia: 8 The Risk Associated with Hungarian Political Scenario: 9 The Government related risk: 9 Advantages of EU membership: 9 Economy related risk: 10 Benefits of having Production Unit outside United Kingdom: 10 Conclusion: 10 References 10 Introduction Hungary is well known for its manufacturing purpose for many years. It is situated inside the Europe but the wages of the labor force there is 60% lesser than any other country in Europe. The labor force is skilled and educated also. For this most of the manufacturing organizations want to start their work there. The...
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...whether or not the fact that Gabby’s surname is Rally gives her the right to use it any way she wishes. Gabby does not have the right to use her surname in any way she wishes. She does not have the right to use Rally as the name of her business although it may appear on her business license. The Lanham Trademark Act and the Federal Trademark Dilution Act of 1995 protects a company’s ownership rights to names, logo, or symbols that identify its products. The name Rally is identified with automobile sales. Gabby will cause the name to be identified with the sale of pizza. They are different industries however Herman has a right to prevent other companies from using the trade name “Rally.” Herman common law rights because he has used the name for forty years. The script indicates that Herman spends thousands of dollars per year in advertisements. Leading one to believe he has also registered the name. Herman identifies the potential problem of others wanting to use the name if he allows Gabby to use it as well. If that happened, there would be the potential for competition from a business with the same or similar products. Using the name Rally for Gabby’s Pizzeria is an example of infringement of the trademark law. The trademark law states a company must show that the competitors mark is likely to confuse consumers about the source of a product, or suggest that the trademark’s owner made an endorsement it didn’t make. In this scenario people were actually calling Rally...
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