...Houston, Texas that deals with the energy trade on an international and domestic basis. It was formed in 1985 when Houston Natural Gas merged with InterNorth. After several years of international and domestic expansion involving complicated deals and contracts, Enron was billions of dollars into debt. All of this debt was concealed from shareholders through partnerships with other companies, fraudulent accounting, and illegal loans. Enron was created by a merge between Houston Natural Gas and Internorth. Houston's Natural Gas's CEO Kenneth Lay headed the merger of the two companies. Kenneth Lay became the CEO of Enron. Enron was originally solely involved with the distribution and transmission of electricity and gas in the United States. In the merger, Enron incurred a large amount of debt, and as a result of deregulation, no longer had exclusive rights to its pipelines. The company had to find a way to generate profits and cash flow. Kenneth Lay hired Jeffrey Skilling to work for Enron as an accountant. Skilling suggested the practice of buying gas from a network of suppliers and selling it to consumers at a fixed price with a contract. Enron was interested in the expansion, building, and operation of pipelines, power plants, and other infrastructure worldwide. After just a year of operation Enron merged with a company called Spectrum Seven, a company whose chairman and CEO is the former president of the United States, George W. Bush. In 1999, Enron tried to expand their company...
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...market. India is home to numerous top namkeen brands like Kurkure, cheese balls and Bhujia. Namkeen or salted snacks are a part of the snacks consumed by Indians. Since Indians are known worldwide for their tasty tangy and spicy food habits the snacks industry in India is huge is no surprise. The Namkeen market in India is magnanimous which consists of both the organized and the unorganized sectors. The unorganized Namkeen market consists of home made and loose salty snacks generally sold in small Kiranas. The branded or the organized Namkeen segment in India is increasing virtually by the day. Some of the major players in the Indian Namkeen market consist of Haldiram Foods Frito-Lay India Mc Fills. The top namkeen brands in India are generally products offered by Haldirams and Frito Lays. Synonymous with the salted snacks industry in India is Haldiram Food. Haldirams is known for its large variety of to brands that have been ruling the Indian snacks industry for over decades now. Consumers in India in a way have become accustomed to the products of this particular brand. Products of Top Namkeen Brands in India Leher Namkeens Cheetos (snack balls) Leher Kurkure Potato Rackets Nutyumz Cheese Balls Corn Puffs Hi Protein Crispies The Indian snack market offers around 1,000 snack items. The branded namkeen segment consists of 40% market share of the total salted snacks market in India. The market leaders that own all the to namkeen brands in India is Haldirams...
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...Executive Summary Having created a brilliant product, Bingo, which successfully brought about innovation in the snack market, Ram and Satya at ITC now are now facing problems in maintaining Bingo’s market share. Increased competition, Low quality cheap copies of the product, and low reach are the major drivers of the loss in market share. The task at hand is to improve Bingo’s performance, regain and increase its market share, communicate the brand proposition effectively and increase its reach in various parts of the country especially south. Getting trials with larger masses and maintaining the loyalty of existing franchise are a few potential ways of establishing connect with the customers. Clearly Bingo’s triangle shape is easily imitable, but the customer’s reasons for buying the snack are mainly its taste. The actual value proposition that the consumer seeks in bingo is the taste. In such a scenario, strategies for defense against copycats and discounted players need to be chalked out by communicating the actual brand proposition effectively. In addition, Bingo’s market penetration in Southern India is low as compared with the Northern India We see it as a huge opportunity for research regarding the consumer behavior specific to southern India, cater to their needs, increase reach and establish a solid base. In this analysis, we present our ideas, thoughts and recommendations on how to achieve the task at hand. Bingo’s war for...
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...misrepresentation of data by Enron to make the company look like it was a prospering company with false information. When the walls came falling down it shined light on how Enron could misrepresent themselves by the help of Arthur Anderson. 3) The chief financial officer, Andrew Fastow, created problems that led to Enron’s financial issues by inflating Enron’s profits which led to 98 federal counts. He was charged with fraud, money laundering, conspiracy, and obstruction of justice. As he inflated numbers, people would invest into the company, losing their money eventually and unknowingly to pay for the high end employees of Enron. The company, for most employees, did not know what was going on besides for the high profile employees like Fastow, Lay, and Skilling. This was all created to grow stock prices for Enron and hide its massive debt and enriching top board members with...
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...or reorganize storage. Performed a variety of warehouse duties such as pull/assemble customer orders, check outbound orders for accuracy/completeness, inventory stock checks restock, and conduct daily cycle counts. Unloaded trucks and open up to 100 or more boxes a day (removing required documentation and material from inside of box) checking product. Check Bill of Material for problems that was caused by missed parts Lithonia Lighting Inventory Control/Assembler, 2000- 2005 Maintained Inventory Records Managed material shortage, line inventory locations, and trouble - shoot inventory problems. Assisting in counting of physical inventory Multiple tasks to support Production Line/Warehouse Assembled light fixtures using power tools. Frito Lay Caser/Machine Operator, 1998-2000 Packed product off a moving line into boxes. Maintained a report of the total amount of goods manufactured in a day from the machine Adjusted the operating speed and controlled the load of the machines Operated a machine that packed and boxed product had to meet production. Education: GEORGIA WORK READY CERTIFICATE 2011 SILVER Diploma Hawkinsville High School 1997 References: Martina Witcher 478-308-3002 Cashier at American Jacks...
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...PEPSICO BUSINESS ANALYSIS SWOT ANALYSIS¬¬ Strengths Diverse product range 22 product lines each contributing over 1 billion in revenue (soda, juice, water, to snack foods)(Lambert, 2012, Hoovers) One of the most acknowledgeable brands in the world (PepsiCo.com) Available in more than 200 nations (PepsiCo.com) Weaknesses (Lambert, 2012, Hoovers) Lower productivity compared to Coca-Cola Over dependence of big retail Decline in soda taste Core Competencies (Lambert, 2012, Hoovers) Working towards appealing to consumers changing taste Leading the way into health conscious drinks and health conscious snacks Mass production Effective manufacturing and distribution system Competitive Advantage (PepsiCo.com) Customer Acceptance Wide product range Their Logo/Brand has been around for over 100 years and is considered a household name. Acquisition of bottlers Opportunities (PepsiCo.com) Brand management (Starbucks, Lipton)(PepsiCo.com) Healthier products for both snack lines and drink lines (PepsiCo.com) PepsiCo is taking advantage of growth in other countries such as China, Latin America, and other underdeveloped nations which are virtually untouched by rivals and have huge potential. In China PepsiCo is catering to the local tastes in snacks. Threats (Yahoo Finanace) Coco-Cola being the number one brand of North America is PepsiCo’s largest competitor. Drop of sales in soda Private-label products Government regulations Imitators Non-Carbonated...
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...Write a 4-6 page paper in which you: 1. Describe the company and the major initiative(s) they have planned for the next 5 years. PepsiCo is a world leader in convenient snacks, foods and beverages. PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W.Lay, also in 1932. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Today, PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees In 2010, PepsiCo launched the Dream Machine recycling initiative with Waste Management, Greenopolis and Keep America Beautiful, to promote increasing the U.S. beverage container recycling rate from 38 percent in 2009 to 50 percent by 2018. The Dream Machine recycling initiative, created by PepsiCo in collaboration with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public locations across North America. The kiosks are computerized...
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...economics, accounting, or business. For many, the name Enron evokes harsh feelings and leaves a sour taste in the mouth. For those who are not familiar with Enron, a few key terms might be helpful in understanding the type of business Enron was: Deceptive, Dishonest, Insolent, Corrupt, Blatant Disregard for Humanity, and Business Failure. Enron strategically and criminally manipulated market-to-market accounting, where projected earnings were allowed in the profits reported; however, market-to-market accounting was not necessarily the problem. The problem lay in the carefully crafted deceptive projections by top executives, which initially no one cared to question. This allowed Enron’s stock price to maintain elevated, even though the money was never there. Enron Oregon Corp. and Enron Corp., a Delaware corporation merged on July 11, 1997, surviving entity, Enron Corp. Recorded puppeteers at the time: Kenneth L. Lay, Chairman of the Board/Chief Executive Officer and Director/Principal Executive Officer; Richard A. Causey, Senior Vice President/Chief Accounting and Information Officer/Principal Accounting Officer; Andrew S. Fastow, Senior Vice President/Finance and Treasurer/Principal Finance Officer; Jeffrey K. Skilling, Chief Operating Officer; and several directors. Shortly after the merger, a few incredibly intelligent, but dishonest individuals were hired on or due to varied business connections came...
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...Savor Restaurant and Catering Heshan Abeywickrema Bellevue University MBA 652: Marketing Strategy Prof. Adrianne Agulla 04/20/2014 1. Case recap In 1997 the Frito-Lay Company, part of the PepsiCo, Inc. was looking at a possible acquisition of Cracker Jack from the Borden Foods Corporation. Cracker Jack is one of the oldest and one of the most well known trademarks in the United States, and the company has been under the Borden name since 1964. Frito-Lays interest to buy Cracker Jack came around when its parent company Borden announced the possible sale of the Cracker Jack brand. The executives at Frito-Lay wanted to know the potential of Cracker Jack and designated a team to consolidate the findings, create a plan of action on how to market Cracker Jack as a subsidiary of Frito-Lay, and finally to estimate fair market value of Cracker Jack as a entity. 2. Problem Identification The ready to eat caramel popcorn product category had decreased sales from the year 1995 to 1996. In 1995 there were sales totaling $205 million, and in 1996 it dropped down to $192 million. Besides the drop in sales there is also severe completion in the ready to eat caramel popcorn category that include national brand firms, seasonal/specialty firms, regional firms, and private label firms. Another alarming fact about the ready to eat caramel is that only about 12% of the total U.S. households consume the product. Only 2% of typical U.S. households would consume the ready to eat...
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... * Procedures- how the job(s) are preformed and what qualifications are required * General information- phone number, how and where to apply * Positive language * Understand and respect cultural differences * Establish creditability * Organizational cultural sensitivity Completing * Proofread message * Revise message * Submit message Manning Short Stop is a customer service company, improving every day. Manning Short Stop offers reasonable pay, and benefits. The dress code is causal and we treated each employee like family. Our customers are the main focus, without them there would be no Manning Short Stop. The products we sell our from a variety of popular vendors, to name a few Pepsi, Coke, Frito Lay, and Sinclair gas. We strive to have open communication in the workplace, so that every employees has a voice. Manager is easy to get along with and always there for any suggestions, such as how to improve customer service, and what new products employees and or customer would like in the store. Each shift you are required to follow a cleaning checklist, to make sure the store is in top shape. The cleaning list consist of wiping counters, filling coffee, restocking cigarettes and chew. Also, you will need to have your food handler’s card current, so that you are able to cook and serve the deli food. You need to have customer service and cashier experience, also read and write English. If you are interested in...
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...in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the fringes. pepsi is yet to measure up to haldirams market share which has maintained its numero-uno position in the namkeen segment for years, industry sources said. Crunch time Brand Launches, TNN Jan 29, 2003, 01.57am IST Frito-Lay introduces Red Chilli Chatka, an exciting tangy and spicy variant of Kurkure. The launch has been timed to coincide with the cricket world cup since Kurkure is...
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...Mainly four parties were responsible for this crisis. First one is Kenneth Lay, the former chairman of the Houston Natural Gas. Lay as chief executive wanted to make Enron as the world’s greatest company. Lay was responsible for the crisis as approval of the actions of Skilling and Fastow was done without inquiring about the details. He was also involved by making false statement to the auditors, bankers, indulging in wire frauds, conspiracy, money laundering and securities fraud. Moreover, he was a hippocrat who announced to investors to buy the stock as it is predicted to reach a level of more than $130 and at this point he sold his shares knowing the financial crisis of the company. Moreover he appointed Skilling on the condition to use mark-too market accounting that will foster company to book profit as soon as deal was signed irrespective of the success of the project. As the CEO of the seventh largest company he had direct access to the political and government authorities like G.W.Bush. The second individual responsible for the crisis was Jeffrey Skilling. He was hired by the Kenneth Lay to help him as his top subordinate. Skilling was responsible to develop and implement plans to transform Enron to a energy trading company i.e. to act as intermediary between the energy products producers and the users of these products. The third individual responsible for the crisis is Enron’s chief financial officer Andrew Fastow. He was involved in frauds, insider trading, money...
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...SOUTHERN NEW HAMPSHIRE UNIVERSITY |Graduate School of Business | | | | |Program: |SNHU School of Business Graduate Program | |Course Title : |Marketing Strategies – MKT 500 | |Instructor: |Jeannemarie Thorpe | |Due Date: |Monday, January 26, 2004 | |Submission Date: |Monday, January 26, 2004 | |Type of Assignment: |Case Analysis (Final Review) | |Title of Assignment: |Frito-Lay’s Dips – 3rd Case Study (Selection of Best Alternative) | |Student Name: |Cevdet KIZIL | | ...
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...Running Header: Frito-Lay Frito-Lay Capella University MBA 6118 TO: Frito Lays Executive DATE: January 24, 2015 SUBJECT: International Marketing Multinational corporations are transforming themselves by repositioning and rethinking their goods and services to tap into and capture the new global middle-class market. This worldwide economic phenomenon encompasses a huge customer base (International Marketing, 2012). Market research and analysis show that the proposed advertising media for Frito Lays line need to be reprioritized and changed for international expansions. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the international markets of today. Also, it is has become increasingly important to use the Internet as a tool to communicate with our target audience to show our dominance in the snack industry. In attempts to attack the market and the fight against entrance into a new market and the newly fade of health food snacks. One idea that has come up during discussions is for Frito Lay’s to changing the name before entering into newer international markets. Donald Yacktman of Yacktman Funds, has suggested that PepsiCo rename itself Frito-Lay to reflect the growing importance of that business, and others like Nelson Peltz and Relational Investors have agitated for it to uncouple the snacks business from the drag of its beverage operations, has slowed as consumer tastes migrate to...
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...Green Manufacturing and Sustainability at Frito-Lay Case Study 3 Questions 1. What are the sources of pressure on a firm such as Frito-Lay to reduce its environmental footprint? 2. Identify the specific techniques that Frito-Lay is using to become a green manufacturer. 3. Select another company and compare its green policies to those of Frito-Lay. Each Case Study paper is to consist of the following components: 1. Title page and two written pages with no more than 500 words. 2. Answers to individual questions (as assigned) Each assignment will have specific questions you need to address. You should create a sub headed section for each one. 3. References/Appendix (if required) These are not research papers per se, so you may not have the need to cite outside sources. If you do, however, they should be identified on a proper reference page. Similarly, if you are required to do calculations and choose to perform them on a separate page, you should include them in an appendix. Weekly Case Paper Grading Rubric | Category | Points | Weighting | Description | Content | 24 | 80% | * Required questions are answered in an accurate and appropriate manner. * Adequate support is given for recommendations. * Calculations (where required) are performed correctly | Grammar and Spelling | 3 | 10% | * Paper is well written and reflects college level writing. * Rules of grammar, usage, and punctuation are followed and spelling is correct. * Sentences...
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