...BUSINESS MARKETING PLAN Executive Summary There are a plethora of restaurants for people to go to get a fast delicious meal. However, the options for healthy eating are far and few in between. BDK Foods was created for the individual or family looking for a healthy food option to choose from without having to be tempted by not so healthy options. At BDK Foods, we keep only healthy items on the menu, therefore there is no need to feel tempted if your friend comes along and order French fries with heavy cheese, because we don’t serve that. Co founders Albandri Banfarj, Khalid Binfaraj, and Andrea Zlochower founded BDK Foods Restaurant because we ourselves were on a health kick and it was difficult to find restaurants that catered to our life-styles which includes healthy eating. With more Americans becoming contentious about their health and weight, we found it necessary to offer this food option for our customers. Whether you’d like to sit down and dine-in, or take your food home, BDK Foods Restaurant is here to provide you a healthy option! Our restaurant serves only the freshest and finest ingredients that are purchased from local producers. Therefore, in addition to creating jobs for locals in our area, BDK Foods Restaurant is keeping local farmers in business. Our partners understand our mission for serving only the finest and freshest ingredients, and are doing a phenomenal job in keeping up the growing demands for orders to keep our restaurant running smoothly...
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...Take a moment and think about your favorite song. Have you stopped to really consider intent, emotion, behind that song? The kind of music you are listening to? Or what decisions, marketing strategies, and influences went into ensuring it reached a target audience. Everyday, we exposed to both the good and bad of the “reality” of our world by watching and listening to movies, Internet, magazines, television, and music, which have begun to shape our reality. Through these “ a collection of various channels of communications,” media has become one of the most leading and powerful influences in society, today. In most cases, the media have shaped the reality superficial, meaningless fluff of chit –chat, but in other cases, it's...
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...Running Head: Analysis of 1960s gendered media norms from the perspective of the 1960s and 2000s Analysis of 1960s gendered media norms from the perspective of the 1960s and 2000s Univers Communications 30 Gendered film norms from the 1960s and 2000s: An Introduction From its most primitive years, popular films have discussed the part of gendered norms both on screen and as viewers. Actually, emphasizing its significance to different account and standard patterns, violence against women has been conceptualized as immanent in typical Hollywood and all over more recent popular cinema. Various feminist film theorists have judged conventional filmmaking as comprised of creation and display practices imbricate in a certain set of social and political power relationships. In the procedure, these writers have proposed complicated expression of the relationships between filmic representations and cinema's place in society. The mainstream feminist film theory that grew in the 1970s depended on the idea of cinematic equipment by the help of which film technologies interrelated with the ideological determinants of the cinematic associations. In her work, most remarkably the essay, "Visual Pleasure and Narrative Cinema," (1975) Laura Mulvey stressed the problem of the female aspects in classical Hollywood and, particularly, in films of Josef von Sternberg and Alfred Hitchcock. Female spectators are presented with a choice to make out with either a male character or secondary...
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...is an Italian restaurant located in the CBD of Nanchang, China. As the successor of the restaurant, the author produces this business report in order to improve the business performance of the restaurant. The report consists of 10 sections. Section 1 is a brief introduction. Section 2 describes the chosen business. Section 3 discusses the importance of knowledge management and the purpose of BI. Section 4 conducts a Porter’s Five Forces analysis on the business. Section 5 explains why web traffics is not a good indicator for web sales or website success and make recommendations to improve the website. Section 6 recommend Sina Weibo as the social media tool for marketing of the business and explain barriers to use this medium. Recommendations are made. Section 7 explains how the restaurant can use mobile App to marketing and increase sales. Section 8 is concerning with system customization. Section 9 discusses the importance of data security and potential threats as well as recommendation to secure the data. Section 10 is a conclusion. Table of Contents Executive Summary 2 1. Introduction 3 2. Chosen Business 4 3. Knowledge Management and Business Intelligence (BI) 4 4. Porter’s Five Forces Model 5 4.1. An Analysis of Buyer Power and Supplier Power 5 4.1.1 The bargaining Power of Buyer 5 4.1.2 The Bargaining Power of Supplier 5 4.1.3 Strategies to combat the competition 6 4.2. An Analysis of Rivalry, Entry Barriers and The Threat of Substitute Products...
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...1. INTRODUCTION F or many companies, marketing plays a vibrant and a vital role in the strategic planning process. Even though marketing positions are incorporated in corporate level, most of them are represented at the functional level of an organization (Chawla, 2003). Kotler and Keller (2008) outlines the core definition of marketing, which says that ‘Marketing is the analysis, planning, implementation and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives”. Marketing can be described as a strategy based analysis on planning that are used to combine experience, education and perspectives of the whole management team of the organization effectively by all means of developing focus in management and competitive advantage in the market arena. Gilligan and Wilson (2009) define Strategic Marketing Planning as “a typical development of strategies that are based on the planning team’s assessment of the market and perceptions of managerial expectations and organizational capabilities”. Therefore, the nature of strategic marketing planning and the development of the marketing plan show an in-depth understanding of the knowledge of thinking about the organization’s environment, managerial objectives, organizational capabilities and things that affect the process of planning and implementation. This report highlights the different perspectives of writers with regards...
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...Values What are values? Values are socially and personally shared conceptions of the good, desirable, and righteous. They are stabilized beliefs about personally or socially preferred modes of conduct or end-states of existence. They determine how one ought to or ought not to behave or act. In conversations, we qualify values using words like ought, should, good, right, and fair. Values are so central to individuals’ personality and cognitive structure that they influence every facet of human behaviour - attitudes, decisions, oral judgments, evaluations, and social action. Intrinsic qualities of values determine our outer behavior. People seek these qualities in activities they engage, in objects they acquire, in principles they cultivate, in situations they live through, in professions they work, and in evaluations they make. Values are, thus, prime drivers of personal, social, and professional choices. Values are the principles & priorities which help us make decisions on a daily basis. If one truly values honesty, he will choose to be honest in interactions. If one values family strongly, he will make time in his life for family. If growth is a top value for one, he will make decisions which encourage personal development. Values are constantly changing & developing throughout our lives. In childhood, our values are usually the ones held by parents and other adults around us. As we continue to mature, other influences such as peers & the media affect our...
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...College of Computer Training (CCT) Assignment Cover Page Module Title: Assignment Title: Lecturer Name: Student Name: Student No.: Assignment Due Date: Academic Year: Year 1 Year 2 Year 3 DECLARATION [pic] Business Strategy Assignment 1-4 Lecturer Name：Charlie Dayman Student Name: XIANG XIANG LIN, CHEN CHEN HE CLEBER ALMEIDA, NAMIR EL MULHIM Student Number: 2012855, 2012979, 2012939, 2012840 17th December, 2013 Table of Contents 1. Introduction---------------------------------------------------------------------------------5 2. Task 1-----------------------------------------------------------------------------------------5 2.1 explain the meaning of strategy, strategic contexts and the terminology associated with business strategy----------------------------------------------------5 2.2 outline and comment on the issues involved in strategic planning----------8 2.3 explain different planning techniques---------------------------------------------9 3. Task 2----------------------------------------------------------------------------------------16 3.1 producing an ‘organizational audit’ for an organization of Apaches Pizza & Lam Take Away-------------------------------------------------------------------16 3.2 carrying out an ‘environmental audit’ for Apaches Pizza & Lam Take Away-------------------------------------------------------------------------------------18...
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...Why do Teenagers that do not Regularly Participate in Sport Wear Sports Clothing? SPLDIM – Independent Study 25/05/2012 Contents 1 Abstract 3 2 Introduction 3 3 Literature Review 4 3.1 Sales of Sportswear 4 3.2 Reasons for Clothing Choices 5 3.3 Why Sportswear? 5 3.4 Perception of Sport in Schools 7 3.5 General Perception of Sport/Reasons for Participation 8 3.6 Barriers to Participation 8 3.7 Conclusion 9 4 Research 10 4.1 Research Methodology 10 4.2 Research Design 10 4.3 Research Strategy 10 4.4 Methods 11 4.5 Sample 11 4.6 Procedure 12 4.7 Analysis 12 4.8 Reliability and Validity 13 4.9 Ethical Considerations 13 5 Results/Discussion 13 6 Conclusions/Recommendations 16 7 References 17 8 Appendices 21 1 Abstract The aim of the research was to try and find out the reasons why teenagers who don’t regularly participate in sport wear sports clothing. Sport is always changing. Nowadays participation rates aren’t hitting the governments recommended targets but sales of sportswear are increasing all the time, due to the illogical nature of this relationship, this research project attempts to find out why this is the case. Wearing sports clothes gives someone the image of being sporty, so why wouldn’t someone participate if they portray this image? This could be...
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...AN OVERVIEW ON BRANDING – IMAGE BUILDING BY BRISHTI PANNA M.F.TECH. MANAGEMENT PREFACE This Minor Project is basically to introduce myself to the basic concept of “Image –Building” in branding. I took this topic for my minor project as I am keenly interested to the field of branding. I was fascinated with the fact that how pure business is so related with human psychology and its application. I have chosen concept of Image Building and I have tried to cover the few areas as follows: a) What is Brand? b) What is Branding? c) How to create an image for a Brand? d) Importance of innovation in terms of sustaining a Brand for a long term. TABLE OF CONTENT INTRODUCTION 5 HISTORY OF BRANDING 6 WHAT IS BRAND 7 WHAT IS BRANDING 7-8 WHY BRANDING IS SO IN 9-12 PRIMAL CODE 13-20 FIVE DICIPLINE 21-27 INNOVATION AND RENOVATION 28-30 REFERENCES 31 INTRODUCTION Talking about branding is like talking about leadership. There are coaches and courses which...
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...Applied mobility for the banking industry Tech trends 2011 In some industries, companies can pick and choose how they want to respond to new mobile opportunities. In banking, it is not a matter of choice. Not only do consumers expect a steady increase in the number of banking services they can access from mobile devices (not to mention a complementary rise in the quality of their mobile experiences), merchants are moving just as quickly to keep up. That means they’re looking for new ways for customers to buy and pay. With phones? Tablets? Using Debit? Credit? All of the above? As a result, financial institutions should “think outside the bank” when it comes to mobility. Regardless of industry, the march toward mobility is staggering in sheer scale (5 billion subscribers by December 20101) and in its breadth of adoption — crossing age groups, economic classes, and geographies. Consumer interest in smartphones, tablets, and untraditional connected devices such as set-top boxes, telematics, video games, and embedded appliances is growing faster than with any other product segment, with a projected growth of 36% in the coming year2. Connectivity is nearly ubiquitous with today’s mobile computing infrastructure and will only improve with the widespread rollout of 4G, LTE, and WiMAX in primary markets, and the launch of 3G in India3. Just as important, the mobile application (app) movement is fully underway, as traditional telephone service takes a back seat to messaging, e-mail...
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...ASSIGNMENT 10 PROJECT WORK a) Project for primary classroom THE TROPICAL RAINFOREST UNITOVERVIEW This primary unit takes across curricular approach involving language arts, math, science, and social studies. Art, music and movement education activities are also used to develop the concepts in this unit. Students will learn about the rainforest through a variety of activities to complete both on-line and in downloadable format for use in the classroom. In addition there is a resource bank of print and non-print resources included. Each lesson develops a particular focus and may take one class or several classes to complete. Extending activities are also provided as well as assessment and evaluation tools and templates. Foundational Objectives: Knowledge ! Students will increase their knowledge about the rainforest. Skills and habits * Learn about and practice the skills and strategies of effective listeners, speakers, readers, writers and representers. * Speak and write to express thoughts, information, feelings and experiences in a variety of forms for a variety of purposes and audiences. * Read and view a range of grade-level appropriate oral, print, and other media texts in a variety of situations for a variety of purposes. * Assess personal and group strengths...
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...Niels Laasholdt Steen Sloth Gitte Størup Marianne Poulsen BUSINESS ECONOMICS – AN INTRODUCTORY CASEBOOK FOR THE COMMERCIAL UPPER-SECONDARY COURSE (HHX) 1 BUSINESS ECONOMICS – an introductory casebook for the commercial upper-secondary course (HHX) © 2005 the authors and Systime A/S Copying from this book is only permitted subject to agreement between Copy-Dan and the Danish Ministry of Education. External editing: Knud Erik Bang Cover: Valentin Design Typeface: Adobe Garamond Pro 11/14 Graphical layout and production: Valentin Design 1st edition, 1st impression ISBN 87-616-1304-5 Skt. Pauls Gade 25 DK-8000 Århus C Tlf. (+45) 70 12 11 00 www.systime.dk Table of contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1. Companies and their context . . . . . . . . . . . . . . . 1.1 Introduction . . . . . . . . . . . . . . . . . . . . . 1.1.1 The national economy . . . . . . . . . . . . . 1.1.2 Business economics. . . . . . . . . . . . . . . 1.1.3 Private finances . . . . . . . . . . . . . . . . . 1.1.4 The content of this textbook . . . . . . . . . . 1.2 What is a company? . . . . . . . . . . . . . . . . . 1.3 Types of company. . . . . . . . . . . . . . . . . . . 1.3.1 Production companies . . . . . . . . . . . . . 1.3.2 Trading companies . . . . . . . . . . . . . . . 1.3.3 Service companies . . . . . . . . . . . . . . . 1.4 Company functions. . . . . . . . . . . . . . . . . . 1.4.1 Functions in a trading company . ....
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...Prepared exclusively for Montelymard What Readers Are Saying About Seven Languages in Seven Weeks Knowing multiple paradigms greatly influences our design abilities, so I’m always on the lookout for good books that’ll help me learn them. This book nicely brings prominent paradigms together. Bruce has experience learning and using multiple languages. Now you can gain from his experience through this book. I highly recommend it. Dr. Venkat Subramaniam Award-winning author and founder, Agile Developer, Inc. As a programmer, the importance of being exposed to new programming languages, paradigms, and techniques cannot be overstated. This book does a marvelous job of introducing seven important and diverse languages in a concise—but nontrivial—manner, revealing their strengths and reasons for being. This book is akin to a dim-sum buffet for any programmer who is interested in exploring new horizons or evaluating emerging languages before committing to studying one in particular. Antonio Cangiano Software engineer and technical evangelist, IBM Fasten your seat belts, because you are in for a fast-paced journey. This book is packed with programming-language-learning action. Bruce puts it all on the line, and the result is an engaging, rewarding book that passionate programmers will thoroughly enjoy. If you love learning new languages, if you want to challenge your mind, if you want to take your programming skills to the next level—this book is for you. You...
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...Loyalty Enhancing Communication for Telecom Customer Relationships | A Qualitative Study of Telecom Customers | Salman Ahmad Awan & Muzafar Said | Abstract The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. TeliaSonera has been one of biggest telecommunication service providers in Sweden which is amalgamation between two big companies; Telia, a major Swedish company and Sonera which is Finish counterpart of Telia. Currently, TeliaSonera is offering various communication services to its customers such as Broadband, TV, Fix telephone connections and Mobile phone services. TeliaSonera is offering these services to both kinds of customers; i.e. business and residential customers. The purpose of this research project is to understand the telecom customers’ switching behavior in detail by distinguishing between two different kinds of customer experiences which are active customers and passive customers, based on their specific characteristics and to learn to design a communication that is effective not only for one kind of customers’ e.g. active customers but also for passive customers that have been found challenging regarding communication reception generally. By analyzing the outcomes, researchers would be able to...
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...FIN 4414 Financial Management Course Syllabus Spring 2010 Term INSTRUCTOR: Dr. T. Craig Tapley Graham-Buffett Master Lecturer of Finance Section: Section: Room: 2109 – Monday and Wednesday, Periods 3-4 (9:35 a.m. – 11:30 a.m.) 7111 – Monday and Wednesday, Periods 5-6 (11:45 a.m. – 1:40 p.m.) 112 Matherly Hall Office Hours: Wednesday (2:00 p.m. - 3:00 p.m.) Thursday (1:00 p.m. - 2:30 p.m.) CONTACT INFORMATION: Office: Phone: Fax: E-Mail: 329 David Stuzin Hall (352) 392-6654 (352) 392-5237 ctapley@ufl.edu http://vista.courses.ufl.edu/ Class Webpage: COURSE MATERIALS: TEXTBOOK 1. Financial Management: Theory and Practice (12th Edition), Eugene F. Brigham and Michael C. Ehrhardt, Thompson/South-Western, 2008, ISBN: 0-324-42269-5. The official textbook for the class will be an excellent reference book as you start your career, as you may easily find that there will be times, on the job, when you need to reference prior material, or formulas, covered in your corporate finance classes at UF. However, books have become somewhat expensive, so you may, instead, purchase the 11th or 10th Edition of the book, typically at a cheaper price, through various online booksellers. However, there are minor differences between the 10th, 11th, and 12th editions; mainly in the order of the chapter. These differences should not impact your ability to perform well in this class, but you may need to map the chapters in the 10th or 11th Edition to those assigned in the 12th Edition. This is...
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