Evaluate the promotional strategies used by Boost to encourage sales

Boost significantly and effectively implement promotional strategies that encourage the sales of the business. It is through relationship marketing, advertising, public relations and sales promotion that contribute towards the success of Boost, encouraging sales allowing the business to grow instead of directing towards a decline.

Boost Juice is the largest juice and smoothie bar in the Southern Hemisphere and is in more countries than any other juice bar in the world. Being a part of the wellness category, Boost emphasizes on the healthier and fresh alternatives of its products, of which targets a large audience. Through mass-marketing advertisement Boost significantly promote the different types of smoothies that attract this wide range of consumers and promote the healthy message of the business. Mass Marketing advertising focuses on the Menu of the business; promoting the different healthier options that incorporate a fresh alternative to consumers. Through the use of websites, television ads and print advertisements the Menu of the business is promoted of which portrays nutritional breakdowns of each product, low-fat smoothies, skinny smoothies, energy lift smoothies, and other types that attract this wide range audience of which significantly addresses the needs of its consumers. Mass-marketing advertising also promote the choice a consumer has to create their own juice. This is significantly successful towards the wide range of consumers, but in particular children as they have the choice to add what they personally like. The business also promotes the environmentally friendly nature, through direct marketing and social media. Boost implements this nature to stress the commitment they have not only to healthy people, but also to a healthy environment. Through the promotion of