...TUGAS AKUNTANSI MANAJERIAL UPSTREAM, MIDSTREAM, dan DOWNSTREAM untuk PERUSAHAAN JASA, MANUFAKTUR, dan DAGANG 1. Pengertian UPSTREAM dan DOWNSTREAM (a) Upstream (Hulu) Tahap Upstream atau hulu dari sebuah proses produksi melibatkan pencarian dan penggalian bahan baku. Bagian hulu dari proses produksi tidak melakukan sesuatu dengan materi itu sendiri, seperti pengolahan bahan. Bagian dari proses ini hanya menemukan dan mengekstrak bahan baku untuk produksi. Dengan demikian, setiap industri yang bergantung pada ekstraksi bahan baku umumnya memiliki tahap hulu dalam proses produksinya. Dalam arti yang lebih umum, "hulu" bisa juga merujuk kepada setiap bagian dari proses produksi yang berkaitan dengan tahap ekstraksi atau pencarian bahan baku. Di dalam supply chain operations, aktivitas upstream (hulu) meliputi aktivitas dari suatu perusahaan manufaktur dengan para penyalurannya (yang mana dapat manufaktur,assembler, atau kedua-duanya) dan koneksi mereka kepada pada penyalur (para penyalur second-tier). Hubungan para penyalur dapat diperluas kepada beberapa strata, semua jalan dari asal material (contohnya bijih tambang, pertumbuhan tanaman). Di dalam upstream supply chain, aktivitas yang utama adalah pengadaan. (b) Downstream (Hilir) Tahap Downstream atau hilir dalam proses produksi melibatkan pengolahan bahan yang dikumpulkan selama tahap hulu menjadi produk jadi. Tahap selanjutnya, meliputi penjualan aktual produk yang ke bisnis lain, pemerintah, atau perorangan...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your...
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