The 360 Reach Personal Brand Assessment
The 360 Reach Personal Brand Assessment tool is one of the many tools available to organizations, entrepreneurs, and individuals to identify each individuals’ strengths and weaknesses (Reach Communications Consulting, 2009).
The data collected in the 360 brand assessment can be compared to survey results of peers and other associates which reveal the individuals characteristics and traits. Yet, this tool goes one step beyond and shows how others see the person and how they interpret what type of individual they are. This allows the individual to hone in on those areas of opportunities and to enhance on the strengths they already have. This is also true to those taking the 360 assessment for their won individual perspective of how others may see them.
The individuals can develop better skills of communication, diversity, or just learn how to become a better leader or team player by taking the results and focusing on the given opportunities from the feedback received. The 360 Reach Assessment tool “was developed by psychologists and brand experts, it gives focused portrait of your professional reputation-one that is invaluable for ongoing professional and personal development”. (SAY IT! Communications, 2015). Individual communication assessment tools are useful for an individual who may have experienced professional roadblocks in his or her career path, the source of which the individual is not able to identify. This type of assessment will assist in determining how others perceive them and give the particular areas of opportunity to become a more rounded person with the skill set employers are seeking in the market today.
This tool is particularly useful to those individuals consistently passed over for promotion, when otherwise qualified and must look within to determine how he or she can be more successful in the future.