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Strategic Report for Ford Motor Company

Rhett Dornbach-Bender Bill Slade Joe Thorpe April 20, 2009

Ford Motor Company (NYSE: F)

Table of Contents
Executive Summary .......................................................................................................................... 3 Company Overview........................................................................................................................... 4 History ............................................................................................................................................... 4 Business Model and Market Overview......................................................................................... 5 Competitive Analysis ........................................................................................................................ 7 Internal Rivalry................................................................................................................................. 7 Supplier Power ................................................................................................................................. 9 Buyer Power ..................................................................................................................................... 9 Entry and Exit................................................................................................................................ 10 Substitutes ....................................................................................................................................... 11 Complements ................................................................................................................................. 12 SWOT

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