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Kodak and Fujifilm
Anitra Mallett
Strayer University

BUS 302 Management Concepts

Dr. Rodney O. Adams
Summer 2014

Contents Anitra Mallett Error! Bookmark not defined. Due Week 4/ Date: July 23, 2014 Error! Bookmark not defined. Kodak and Fujifilm Error! Bookmark not defined.

In this paper I will discuss the history of both Kodak and Fujifilm. First, I will also give you a brief overview of the different business approaches between Kodak and Fujifilm. Second, I will explain the management and marketing of Eastman Kodak and Fujifilm.

George Eastman was born July 12, 1954 in a village of Waterville to Maria Kilbourn and George Washington Eastman. George father passed away leaving George and his mother in financial despair. At the age of fourteen George dropped out of school and went to work. George worked a few jobs from an employee at insurance firm to a clerk at the bank. George planned to take a vacation to Santo Domingo, when a coworker of his suggested that he make a record of the trip. Then George Eastman went out and purchased a photographic outfit with all the paraphernalia of the wet plate days. This was his first endeavor into the photographic world. He also purchased a tent where he could develop the pictures from his trip as he was taking them. George never made his trip to Santo Domingo, instead he became very interested in photography and he experiment ways in order to make the process simple. George began to make his own gelatin emulsions from a formula he had gotten from the British magazine. By the 1880, George had developed a dry plate formula that worked and the machine for preparing large numbers of the plates. In the 1880, Eastman leased the third floor of a building in Rochester NY, and began to manufacture dry plates for sale. Eastman Kodak Company was now in business, which was also known as Kodak.

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