...Business and marketing strategy fundamentals Course code Course title Business and marketing strategy fundamentals Type of course Compulsory Level of course Graduate Department in charge Graduate School Year of study 1st Semester Fall Number of credits 10 ECTS; 56 hours of class work, 210 hours of selfstudy; 2 hours of consultations Lecturer Benas Adomavičius & PhD. Neringa Ivanauskienė Date of the course XYZ Prerequisites Undergraduate diploma in social sciences Form of studies Friday/Saturday Language of instruction English/Lithuanian Course description Business and marketing strategy are critical components of business success since strategic issues and possibilities arise in all sectors. Important aspects are not only the company’s positioning in relation to its market, but also the technological development, the supply of labour, political developments in society and other factors relevant for how organizations manage their business. 1 2013 Fall semester To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Business strategy and marketing management concepts and techniques are studied. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business and marketing strategy issues, formulating business and marketing strategies and tactics. Course aim Students are going to discover knowledge...
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...Escuela de Estudios Profesionales Programa Ahora Universidad Metropolitana, Universidad del Turabo, Universidad del Este MANA 210 Teoría Administrativa MANA 210 TEORIA ADMINISTRATIVA Universidad del Este, Universidad Metropolitana, Universidad del Turabo © Sistema Universitario Ana G. Méndez, 2010 Derechos Reservados Escuela de Estudios Profesionales Programa Ahora Universidad Metropolitana Preparado con la colaboración de: Prof. Luis M. Ramírez, MA 2004 Revisado Rosa María Berlingeri Bruno,M.A. 2010 MANA 210 Teoría Administrativa 2 Escuela de Estudios Profesionales Programa Ahora Universidad Metropolitana TABLA DE CONTENIDO INFORMACIÓN DEL CURSO -------------------------------------------------------------------------------------- 4 TALLER UNO --------------------------------------------------------------------------------------------------------- 12 TALLER DOS ---------------------------------------------------------------------------------------------------------- 18 TALLER TRES -------------------------------------------------------------------------------------------------------- 23 TALLER CUATRO --------------------------------------------------------------------------------------------------- 27 TALLER CINCO ------------------------------------------------------------------------------------------------------ 31 ANEJOS...
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...Escuela de Estudios Profesionales Programa Ahora Universidad Metropolitana, Universidad del Turabo, Universidad del Este MANA 210 TEORIA ADMINISTRATIVA Universidad del Este, Universidad Metropolitana, Universidad del Turabo © Sistema Universitario Ana G. Méndez, 2010 Derechos Reservados MANA 210 Teoría Administrativa Escuela de Estudios Profesionales Programa Ahora Universidad Metropolitana Preparado con la colaboración de: Prof. Luis M. Ramírez, MA 2004 Revisado Rosa María Berlingeri Bruno,M.A. 2010 MANA 210 Teoría Administrativa 2 Escuela de Estudios Profesionales Programa Ahora Universidad Metropolitana TABLA DE CONTENIDO INFORMACIÓN DEL CURSO -------------------------------------------------------------------------------------- 4 TALLER UNO --------------------------------------------------------------------------------------------------------- 12 TALLER DOS ---------------------------------------------------------------------------------------------------------- 18 TALLER TRES -------------------------------------------------------------------------------------------------------- 23 TALLER CUATRO --------------------------------------------------------------------------------------------------- 27 TALLER CINCO ------------------------------------------------------------------------------------------------------ 31 ANEJOS -----------------------------------------------------------------------------------------------------------------...
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...Sistema Universitario Ana G. Méndez School for Professional Studies Florida Campuses Universidad del Este, Universidad Metropolitana, Universidad del Turabo STMG 601 STRATEGIC MANAGEMENT GERENCIA ESTRATEGICA © Sistema Universitario Ana G. Méndez, 2007 Derechos Reservados. © Ana G. Méndez University System, 2007. All rights reserved STMG 601 Strategic Management 2 TABLA DE CONTENIDO/TABLE OF CONTENTS Página/Page Prontuario ...................................................................................................................................... 3 Study Guide ................................................................................................................................. 11 Workshop One ............................................................................................................................ 17 Taller Dos..................................................................................................................................... 21 Workshop Three ......................................................................................................................... 25 Taller Cuatro ................................................................................................................................ 29 Workshop Five/Taller Cinco ...................................................................................................... 34 Anejo A/Appendix A ......................................
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...Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance to reflect on the two most exhausting and fulfilling years of my life. As I reviewed my course notes, I realized that the basics of an MBA education were quite simple and could easily be understood by a wider audience. Thousands of Ten-Day MBA readers have proven it! Readers are applying their MBA knowledge every day to their own business situations. Not only useful in the United States, The Ten-Day MBA has been translated into many languages around the world. So many people are curious about business education, including doctors, lawyers, businesspeople, and aspiring MBAs. This book answers their questions. The Ten-Day MBA really delivers useful information quickly and easily. Current MBA students have written me that they even use the book to review for exams. Ten-Day MBAs are “walking the walk and talking the talk” of MBAs every business day. It’s proven that this book can work for you. Written for the impatient student, The Ten-Day MBA allows readers to really grasp the fundamentals...
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...Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance to reflect on the two most exhausting and fulfilling years of my life. As I reviewed my course notes, I realized that the basics of an MBA education were quite simple and could easily be understood by a wider audience. Thousands of Ten-Day MBA readers have proven it! Readers are applying their MBA knowledge every day to their own business situations. Not only useful in the United States, The Ten-Day MBA has been translated into many languages around the world. So many people are curious about business education, including doctors, lawyers, businesspeople, and aspiring MBAs. This book answers their questions. The Ten-Day MBA really delivers useful information quickly and easily. Current MBA students have written me that they even use the book to review for exams. Ten-Day MBAs are “walking the walk and talking the talk” of MBAs every business day. It’s proven that this book can work for you. Written for the impatient student, The Ten-Day MBA allows readers to really grasp the fundamentals...
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...Commission for Latin America and the Caribbean, which has its headquarters in Santiago, Chile. The Review, however, has full editorial independence and follows the usual academic procedures and criteria, including the review of articles by independent external referees. The Review is distributed to universities, research institutes and other international organizations, as well as to individual subscribers, and is also consulted extensively on the Internet. The purpose of the Review is to contribute to the discussion of socio-economic development issues in the region by offering analytical and policy approaches and articles by economists and other social scientists working both within and outside the United Nations. Accordingly, the editorial board of the Review extends its readers an open invitation to submit for publication articles analysing various aspects of economic and social development in Latin America and the Caribbean. The opinions expressed in the signed articles are those of the authors and do not necessarily reflect the views of the organization. The designations employed and the way in which data are presented do not imply the expression of any opinion whatsoever on the part of the secretariat concerning the legal status of any country, territory, city or area or its authorities, or concerning the delimitation of its frontiers or boundaries. A subscription to the CEPAL Review in Spanish costs US$ 30 for one year (three...
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...INDICE PRESENTACION DE LA OBRA .............................................. XUV PARTE 1 EL PAPEL DE LA GESTION DE MARKETING EL PAPEL DEL MARKETING EN LAS ORGANIZACIONES Y EN LA SOCIEDAD ................................................. 1 9 LOS CONCEPTOS BASICOS DEL MARKETING ................................................... 3 Necesidades, Deseos y Demandas 4 Productos 5 Valor, Coste y Satisfacción 5 Intercambio, Transacciones y Relaciones 6 Mercados 8 Marketing y Buscadores de Intercambios 10 t LA GESTION DE MARKETING ................................................................................ 11 Conceptos y Herramientas de Marketing: Niveles de Demanda y Tareas de Marketing 12 * ORIENTACIONES DE LAS EMPRESAS HACIA EL MERCADO .......................... 13 El Enfoque Producción 14 El Enfoque Producto 14 El Enfoque Ventas 15 El Enfoque Marketing 17 Estrategias de Marketing 1-1: El Secreto de la Rentabilidad E s M a r k e t i n g 1-2: El de L. L. Bean - La Satisfacción del Cliente 20 Relanzamiento de las Líneas Aéreas SAS por Jan Carlzon 23 Empresas y Sectores: Cinco Pasos en el Aprendizaje del Marketing en el Sector Bancario 26 El Enfoque Marketing Social 28 LA R A ~ I D A ADOPCION DE LA GESTION DE MARKETING .............................. 29 En el Sector Privado 29 Internacional 3 1 RESUMEN 2 En Entidades No Lucrativas 30 En el Sector ........................................................................ 31 ...
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...EDWARD DE BONO SIX THINKING HATS Granica Editions E Original dición: Viking, England, 1986 I title Original: Six Thinking Hat Translation: Marcela Pandolfo Design of Cover: A.R. 1985 Mica Management Inc. Resources. 1988 Editions Juan Granica S.A. Bertran 107, 08023 Barcelona, Spain YOU: 211-2112 Produced for editions Juan Granica S.A. By ADELPHI S.A., Tte. Gral. J. D. Perón 2093 Good Airs, Argentina. YOU: 953-4849 2da Reimpresión ISBN: 950-641-061-5 It is made the deposit that marks law 723 Form in Argentina - Printed in Argentina PREFACE I CAPITULATE 1. "To act as if". IF YOU ACT AS A THINKER YOU BECOME O N E I capitulate 2. Putting a hat. VERY DELIBERATE PROCESS CHAPTER 3. Intention and performance I CAPITULATE 4. To represent a paper. VACATIONS OF THE E G O I capitulate 5. The melancholy and other fluids I CAPITULATE 6. The intention of thinking with six hats I CAPITULATE 7. Six hats, six colors CHAPTER 8. The white hat. FACTS And NUMBERS I capitulate 9. Thought of white hat. OF THAT FACT SPEAKS TO ME? I CAPITULATE 10. Thought of white hat. INFORMATION OF STYLE JAPONES I CAPITULATE 11. Thought of white hat. FACTS, TRUTH And PHILOSOPHERS I CAPITULATE 12. Thought of white hat. WHO IS PUT THE HAT? I CAPITULATE 13. Summary of the thought of white hat I CAPITULATE 14.. The red hat. EMOTIONS And FEELINGS I CAPITULATE 15. Thought of red hat. PLACE OF THE EMOTIONS IN THE THOUGHT I CAPITULATE 16. Thought of red hat. INTUITION And PRESENTIMIENTOS I CAPITULATE 17. Thought...
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...GUÍA AL CUERPO DE CONOCIMIENTO DE LA INGENIERÍA DEL SOFTWARE VERSIÓN 2004 do r SWEBOK UN PROYECTO DEL COMITÉ DE LA PRÁCTICA PROFESIONAL DEL IEEE COMPUTER SOCIETY Bo rra BORRADOR - ESPAÑOL GUÍA AL CUERPO DE CONOCIMIENTO DE LA INGENIERÍA DEL SOFTWARE VERSIÓN 2004 do r SWEBOK Directores ejecutivos Alain Abran, École de Technologie Superieure James W. Moore, The Mitre Corp. rra Directores Pierre Bourque, École De Technologie Superieure Robert Dupuis, Universite Du Quebec A Montreal Bo Jefe de proyecto Leonard L. Tripp, Chair, Professional Practices Committee, IEEE Computer Society (2001-2003) Copyright © 2004 por The Institute of Electrical and Electronics Engineers, Inc. Todos los derechos reservados. Copyright y permisos de impresión: Este documento puede ser copiado, completo o parcialmente, de cualquier forma o para cualquier propósito, y con alteraciones, siempre que (1) dichas alteraciones son claramente indicadas como alteraciones y (2) que esta nota de copyright esté incluida sin modificación en cualquier copia. Cualquier uso o distribución de este documento está prohibido sin el consentimiento expreso de la IEEE. Use este documento bajo la condición de que asegure y mantenga fuera de toda ofensa a IEEE de cualquier y toda responsabilidad o daño a usted o su hardware o software, o terceras partes, incluyendo las cuotas de abogados, costes del juicio, y otros costes y gastos relacionados que surjan del...
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...Libros Tauro www.LibrosTauro.com.ar LA QUINTA DICIPLINA Peter Senge CAPITULO 1 “Dadme una palanca y moveré el mundo” Desde muy temprana edad nos enseñan a analizar los problemas, a fragmentar el mundo. Al parecer esto facilita las tareas complejas, pero sin saberlo pagamos un precio enorme. Ya no vemos las consecuencias de nuestros actos: perdemos nuestra sensación intrínseca de conexión con una totalidad más vasta. Cuando intentamos ver la “imagen general”, tratamos de ensamblar nuevamente los fragmentos, enumerar y organizar todas las piezas. Pero, como dice el físico David Bohm, esta tarea es fútil: es como ensamblar los fragmentos de un espejo roto para ver un reflejo fiel. Al cabo de un tiempo desistimos de tratar de ver la totalidad. Las herramientas e ideas presentadas en este libro están destinadas a destruir la ilusión de que el mundo está compuesto por fuerzas separadas y desconectadas. Cuando abandonamos esta ilusión podemos construir “organizaciones inteligentes”, organizaciones donde la gente expande continuamente su aptitud para crear los resultados que desea, donde se cultivan nuevos y expansivos patrones de pensamiento, donde la aspiración colectiva queda en libertad, y donde la gente continuamente aprende a aprender en conjunto. Como decía recientemente la revista Fortune: “ Olvide sus viejas y trilladas ideas acerca del liderazgo. La empresa de mayor éxito de la década del 90 será algo llamado organización inteligente”. Y Arie de Geus, jefe de planificación...
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