1.0 INTRODUCTION 7
2.0 WHAT IS LEADERSHIP AND CHARACTERISTICS OF AN EFFECTIVE LEADER? 7
2.1 WHAT IS LEADERSHIP? 7
3.0 LEADERS IN REVIEW: WHO IS MORE EFFECTIVE LEADER? 9
3.1 BIOGRAPHY - RICHARD BRANSON & VIJAY MALLYA 9
3.2 WHO IS THE MORE EFFECTIVE LEADER? 10
4.0 CONCLUSION 14
5.0 REFERENCE 15
1.0 INTRODUCTION
The objective of this research paper is to analyse the differences between the leadership qualities of Richard Branson and Vijay Mallya and come to the conclusion as to who is more effective leader. The paper first defines the leadership and then briefly discusses the concepts associated with the leadership. It then presents two leaders with some brief biographies, characteristics and their contribution to their individual company. It would then conclude who is the more effective leader by providing with some aspects of leadership and leadership framework.
2.0 WHAT IS LEADERSHIP AND CHARACTERISTICS OF AN EFFECTIVE LEADER?
2.1 WHAT IS LEADERSHIP?
Leadership is an interesting and widely discussed subject and has been described by James MacGregor Burns (1978) as “one of the most observed and least understood phenomena on Earth”. Northouse (2010) defines leadership being a process whereby an individual influences a group of individuals to achieve a common goal.
The leadership definition that I favour and think is more suited to the 21st century is “The process by which an agent induces a subordinate to behave in a desired manner” (Bennis, cited in Hughes, Ginnett and Curphy 2012).
Largely because of the nature of the subject and obvious differences in opinions – leadership is often misunderstood and compared with the concept of management; while there is no denying that leadership is a process that is very much similar to management in many ways but these two are quite distinguishable functions.
The widespread
