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Leadership & Management

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Leadership & Management

Table of Contents Question 1 2 Question 2 6 SWOT 6 Motivational option 8 Recruitment decision 8 Leadership style 9 References 9

Rent A Car
Question 1

In 1957 Jack Taylor founded this rent a car enterprise and now Rent a car enterprise is one of the foremost car hire companies and is the largest purchaser of cars in the world. In order to deliver their service company has 75000 employees and follow the concept which believe by the founder of the rent a car called” Take care of your customers and employees first and profits will follow” from that perspective management of the company set four interrelated objectives there are (Farndale E , 2011) * customer satisfaction
In here management mainly concern about their customers and the quality of the service they deliver to their customers. In order to measure the quality of their service company use enterprise service quality index. (Bardwell J, 2004) * Fleet growth
Through the fleet growth management consider about the convenience of the employees as well as customers. This may lead to grow the customer loyalty of the rent a car enterprise. * Employee development.
In here management consider about the carrier development of the rent a car employees because company believe that customers expect to be treated in a particular way by a service oriented business. Therefore to deliver great service enterprise needs well- trained and well- motivated staff. (Hallowell R, 2004) * Profitability
Management concern about the profitability if they satisfy the above three objectives in an effective mannerRent a car enterprise believes that if they treat their employees and customers in an effective way profitability also can earn. (M. S. Connell, 2007)
Leadership is vital for the success of the rent a car enterprise because leaders need to plan and organize

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